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DRIVE
SUMMER 2015
PROGRAM
MBADS (SEM 3/SEM 5)
MBAFLEX/ MBA (SEM 3)
PGDISMN (SEM 1)
SUBJECT CODE & NAME
MI0036 – BUSINESS INTELLIGENCE AND TOOLS
Qus:1 a. List the factors responsible for the increasing importance of Business Intelligence
in organizations.
b. Elaborate any two divisions of benefits of business intelligence in contemporary
organizations.
Ans:
a. Explaining three factors responsible for the increasing importance of business
intelligence in organizations:

Technological advancement: The magnificent increase in electronic connectivity between
people and organisations through the Internet and Intranet has generated an explosion of data
volumes. The
Qus:2 Roles and responsibilities must be well defined in any organisations to perform well.
The effectiveness of business intelligence teams can be improved to a greater extent when
the roles and responsibilities are well defined within the organization.


What are the reasons that bring confusion in the roles and responsibilities in
business intelligence teams?
Explain the different roles in a programme team.
a. Listing the three reasons that bring confusion in the roles and responsibility in BI team:
The reasons that bring confusion in the roles and responsibilities are almost similar in every
organisation, which are as follows:


BI team
Qus:3 Critically analyse the risks involved in data mining.

Explaining the five potential risks of data mining
Ans:
Explaining the five potential risks of data mining:
Qus:4 a. What are Business intelligence tools?
b. Differentiate between tools supporting insight creation capability and those
supporting presentation capability
Ans:
a. Describing the meaning of business intelligence tools:
Business intelligence tools are software programs and applications that are used for
comprehensive and detailed data analysis. These tools may also denote a software application
used to
Qus:5 Market research is a significant element of marketing since it is responsible for
studying the customer and fulfilling their needs. Explain Market Models based on the
concept of Business intelligence.



Explaining any 5P’s from the 7P’s model of marketing/service marketing mix
Describing Unique selling Proposition model
Describing Brand positioning
Ans:
Explaining any 5P’s from the 7P’s model of marketing/service marketing mix:

Product: A product can be defined as an idea, a service or a good that involves a mix of
tangible and intangible elements that aim to satisfy consumers. It is traded for money or any
other trading
Qus:6 Explore the benefits of cloud computing

Explaining ten benefits of cloud computing
Ans: Explaining ten benefits of cloud computing:
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we will revert you within 2-3 hour or immediate
Charges rs 125/subject and rs 700/semester only.
if urgent then call us on 08791490301, 08273413412