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2nd Instinct Strategic Marketing Your market deserves a 2nd look 2nd Case Studies Don Frattaroli Tuesday, July 03, 2007 A 2nd Glance • After 15 years of professional marketing and business development leadership with GE, AT&T and HP/Compaq, we are impassioned by the opportunity to help our client‘s: – Transform innovation into high impact marketing solutions – Cultivate market intelligence into strategic marketing plans – Gain market share through in-depth competitive attack plans • Our key solution areas are: – – – – – 5/4/2017 Market overview & trend analysis Target market profiling Competitive SWOT analysis Solution & product development Strategic relationship/partnering strategy 2nd Instinct Case Study: Cross Enterprise Solution Development Fortune 10 IT Industry Leader Business Needs • Effective cross enterprise product solutions • Cross divisional sales & marketing coordination • One enterprise voice to their customer 3 ` The 2nd difference • Transform innovation high-impact marketing solutions • Cultivate market intelligence strategic marketing bus plans • Counter competitive advancement sales force automation 2nd Solution • Managed solution development across 6 Enterprise Business Units • Cross divisional marketing & sales relationship management • Objective and effective business case studies Business Benefits • • • One of the most successful cross enterprise product solutions in client’s history Ground work for future cross business unit development Highest revenue producing program for quarters offered Q4 roll- out – 100 MM • Q1 roll - out – 150 MM • 2nd Instinct Case Study: Global Solution Development Process ` Global IT Solution Provider Business Needs • Consistent & effective global marketing solution development • Cross Global/regional solution integration • Consistent new marketing staff development 4 The 2nd difference • Transform innovation high-impact marketing solutions • Cultivate market intelligence strategic marketing bus plans • Counter competitive advancement sales force automation 2nd Solution • Engineered and implemented a cross geography business development process • Built a solution model for program revenue growth & initiative process development Business Benefits • Global BD template to insure more & profitable solutions to market • Solution tracking model for global operational and sales readiness • Training tool for new marketing staff development 2nd Instinct Case Study: Strategic Planning & Facilitation ` The 2nd difference • 6th largest MA Chamber of Commerce • 1400 Boston Business Members GBBC Needs • Mission focus to create organizational long-term strategy • B.O.D shared vision & commitment • Prioritize current & future goals, objectives and Board resources 5 • 12 years of Fortune Board advisory • Cultivate BOD commitment & creative thought • Transform brainstorming into strategic plan 2nd Solution • Facilitated Board of Director retreat • Mission analysis & commitment review • 3 year historical review • Strengths, Weaknesses, Opportunities and Threats analysis & prioritization GBBC Benefits • Mission direction connection & commitment • Prioritized list of initiatives, programs, membership & sponsorship targets • A new focus on strengths & weaknesses for future opportunities & overcome threats 2nd Instinct: Case Study: Cross Divisional Sales Attack Plan ` Leading IT Solution Provider Business Needs • Response counter sales initiatives due major shift in competitive field • Cross company marketing and sales integration 6 The 2nd difference • Transform innovation high-impact marketing solutions • Cultivate market intelligence strategic marketing bus plans • Counter competitive advancement sales force automation 2nd Solution Business Benefits • Managed initiation, development and implementation of a 4 divisional sales counter attack plan • Increased market share due to cross enterprise portfolio differentiation • Competitive differentiation analysis • Competitive SWOT readiness center • Successful product & service solution integration Your market deserves a 2nd Look Don Frattaroli [email protected] O - 617-421-1952 C - 617-821-0179 2ndinstinct.com 5/4/2017