Download Strategic Marketing

2nd Instinct
Strategic Marketing
Your market deserves a 2nd look
2nd Case Studies
Don Frattaroli
Tuesday, July 03, 2007
A 2nd Glance
• After 15 years of professional marketing and business
development leadership with GE, AT&T and HP/Compaq, we are
impassioned by the opportunity to help our client‘s:
– Transform innovation into high impact marketing solutions
– Cultivate market intelligence into strategic marketing plans
– Gain market share through in-depth competitive attack plans
• Our key solution areas are:
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5/4/2017
Market overview & trend analysis
Target market profiling
Competitive SWOT analysis
Solution & product development
Strategic relationship/partnering strategy
2nd Instinct Case Study:
Cross Enterprise Solution Development
Fortune 10
IT
Industry Leader
Business Needs
• Effective cross
enterprise product
solutions
• Cross divisional
sales & marketing
coordination
• One enterprise
voice to their
customer
3
`
The 2nd difference
• Transform innovation  high-impact marketing solutions
• Cultivate market intelligence  strategic marketing bus plans
• Counter competitive advancement  sales force automation
2nd Solution
• Managed solution
development across 6
Enterprise Business Units
• Cross divisional
marketing & sales
relationship management
• Objective and effective
business case studies
Business Benefits
•
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•
One of the most successful
cross enterprise product
solutions in client’s history
Ground work for future cross
business unit development
Highest revenue producing
program for quarters offered
Q4 roll- out – 100 MM
• Q1 roll - out – 150 MM
•
2nd Instinct Case Study:
Global Solution Development Process
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Global
IT Solution
Provider
Business Needs
• Consistent & effective
global marketing solution
development
• Cross Global/regional
solution integration
• Consistent new
marketing staff
development
4
The 2nd difference
• Transform innovation  high-impact marketing solutions
• Cultivate market intelligence  strategic marketing bus plans
• Counter competitive advancement  sales force automation
2nd Solution
• Engineered and
implemented a cross
geography business
development process
• Built a solution model for
program revenue growth &
initiative process
development
Business Benefits
•
Global BD template to
insure more & profitable
solutions to market
• Solution tracking model for
global operational and
sales readiness
• Training tool for new
marketing staff
development
2nd Instinct Case Study:
Strategic Planning & Facilitation
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The 2nd difference
• 6th largest MA Chamber of Commerce
• 1400 Boston Business Members
GBBC Needs
• Mission focus to create
organizational long-term
strategy
• B.O.D shared vision &
commitment
• Prioritize current & future
goals, objectives and
Board resources
5
• 12 years of Fortune Board advisory
• Cultivate BOD commitment & creative thought
• Transform brainstorming into strategic plan
2nd Solution
• Facilitated Board of
Director retreat
• Mission analysis &
commitment review
• 3 year historical review
• Strengths, Weaknesses,
Opportunities and Threats
analysis & prioritization
GBBC Benefits
•
Mission direction
connection & commitment
• Prioritized list of initiatives,
programs, membership &
sponsorship targets
• A new focus on strengths
& weaknesses for future
opportunities & overcome
threats
2nd Instinct: Case Study:
Cross Divisional Sales Attack Plan
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Leading
IT Solution
Provider
Business Needs
• Response counter
sales initiatives due
major shift in competitive
field
• Cross company
marketing and sales
integration
6
The 2nd difference
• Transform innovation  high-impact marketing solutions
• Cultivate market intelligence  strategic marketing bus plans
• Counter competitive advancement  sales force automation
2nd Solution
Business Benefits
• Managed initiation,
development and
implementation of a 4
divisional sales counter
attack plan
• Increased market share
due to cross enterprise
portfolio differentiation
• Competitive differentiation
analysis
• Competitive SWOT
readiness center
• Successful product &
service solution integration
Your market deserves a 2nd Look
Don Frattaroli
[email protected]
O - 617-421-1952
C - 617-821-0179
2ndinstinct.com
5/4/2017