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Building the future together!
BauOmnibus*
Research of the construction
materials private consumers
* The usage right to this methodology belongs to BauMarketing® (according to the Law of Ukraine “About the
copyright and related rights”)
Content
About the project
3
Project goal
4
Obligatory information
6
Advantages of the participation in the project
7
Investigated products
8
Methodology and sample
9
Information control
10
Project schedule 2008
11
Form of the report provision
12
Contacts
13
2
About the project
BauOmnibus is an initiative research, conducted at the same time for several clients and on several issues.
It gives the opportunity to each market player to reduce significantly the costs for necessary market research
conduct, to receive in short terms quick and inexpensive information on vide spectrum of questions, connected
with consuming audience of the construction materials.
The peculiarity of the project is its periodicity, which gives the opportunity to track the market changes dynamics.
3
Project goals
Construction materials manufacturers and trading organizations
can use this project to discover the following questions:
Defining of the construction materials purchase aims
Defining of the general expenses to the construction materials
Defining the frequency of the construction materials purchase
Defining of the consumer’s demands to the construction materials
Defining of the types of the purchased construction materials
Media preferences of the construction materials consumers
4
Project goals
Construction materials manufacturers and trading organizations
can use this project to discover the following questions:
Description of the main consumer groups from the point of view of
their behavior during the search and choice of the construction
materials, criteria of their estimation
Trade marks awareness
Defining of the regional and social-demographic differences in
construction materials consumption
Preferences and attitude to the product / company, etc.
5
Obligatory information section
Obligatory information section includes the information about the social-demographic characteristics of the
household (family structure, income level, type of residence, term of construction, re-construction works in
2006-2007, who is responsible for the construction and reconstruction decisions).
Passport block is provided by the additional request.
6
Advantages of the participation
in the project
Like the majority of the syndicative researches, this type of research has the following
advantages:
–
–
–
–
The opportunity to receive the most “fresh” information about the private construction and reconstruction market, and about its dynamics in short terms.
The expenses for the syndicative research is much lower than for the exclusive research conduct.
The client has the opportunity to order the number and the character of questions, included into the
questionnaire. The right to the information, received within this questionnaire section, belongs to the
client only.
The regular participation in the project gives the opportunity to follow the market situation
development trend, to receive the information about the new trends in the consumer preferences,
competitors’ activity, market volume, etc.
7
Investigated products
decoration
materials
ceilings,
floors
windows
The main list
of the construction
materials
under investigation
dividing walls,
doors
drainback
systems
roofing
materials
wall
materials
8
Methodology and sample
Data collection methodology
The main data collection method – face-to-face interview with the consumers.
The respondents are those household members, who did construction / reconstruction personally.
Sample size is 1200 interviews. The sample is many-staged, regionally stratified and representative for total
Ukraine. During the survey it’s interviewed the households, who implemented any construction / reconstruction
works in their flats / houses during 2007-2008 years. The sample structure by the cities / regions provided by
the additional request.
Sample calculation is based on the census data about the households, having private apartments and their
proportional allocation by the cities with different population size.
Penetration of the different construction materials / types of re-construction provided on the additional request.
9
Collected information
quality control
Field work quality control:
1.
100% control of the questionnaires filling in;
2.
Random control of the interview conduct and completeness – 30%;
3.
Logical control 100%.
10
2008 project schedule
А
15.04
В
19.04
С
D
12.05
30.05
E
31.05
А – submission of questions in Omnibus and conclusion of agreements;
В – preparation to the field works;
С – data collection (field work);
D – preparation of the report;
Е – provision of the report.
Note: Bau Marketing® has the right to change the terms of the project conduct for 1-2 days.
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The form of the reports
The results of the research are provided to the Client in the following
way (under the Clients request and the preliminary agreement):
database in SPSS / ОSА format;
standard report with the sample description;
one and two dimension tables in Excel format;
print report;
electronic report (Ms Word, Power Point presentation).
The ownership to the questions and the results (except for the “passport” block) belongs to the Client.
12
Contacts
Address:
7, Brullova street
Kiev 03049
Tel.:
+ 38 044 248-91-45
+ 38 044 248-07-11
+ 38 044 244-05-91
+ 38 044 561-42-31
+ 38 067 401-42-31
Fax:
+ 38 044 248-91-45
Project manager – Victoria Pasechnik
[email protected]
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