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LGO-SDM ALUMNI On-Line Seminar Series December 15, 2000 1 Supply Chain Modeling and Optimization Stephen C. Graves MIT, E40-439 Leaders for Manufacturing Program [email protected] http://web.mit.edu/sgraves/www/ 2 Overview • • • • • • Supply chain management: definition & issues Framework for supply chain modeling Example: safety stock placement Example: supply chain configuration Example: inventory hedge for cyclic demand Other examples and future plans 3 Supply Chain Management • A process-oriented integrated approach to procuring, producing and delivering products and services to customers • Includes suppliers, internal operations, channel partners and end customers • Covers the management of materials, information and funds 4 Challenges and Issues • • • • • Process orientation, rather than functional Process metrics and accounting IT as an enabling technology Need to cross organizational boundaries Need to focus on system performance rather than department or company performance 5 Network Representation of a Supply Chain US Factory US DC Americas Demand European DC European Demand US Suppliers Singapore Factory Off Shore Suppliers Kit Suppliers Asia/Pacific DC Asia/Pacific Demand 6 Framework for Supply Chain Modeling • Decision Hierarchy – Strategic --- network design – Tactical --- flow planning; countermeasures for variability and uncertainty – Operational --- scheduling and control • My interest – tactical level 7 Strategic Safety Stock Placement • Intent - a tactical model to determine the amount and positioning of safety stocks in supply chains • Intent - a tactical model to support supply chain improvement teams 8 KIMES 100 9 KIMES 100 10 KIMES 100 11 Supply Chain BEFORE 12 Supply Chain LEAD TIMES 13 Supply Chain COSTS 14 Supply Chain OPTIMIZED 15 Supply Chain IMPLEMENTED 16 Key Benefits • Shows value from “holistic” perspective • Formalizes inventory-related supply chain costs, and provides an optimal benchmark • Provides framework and terminology for crossfunctional debate • Shows the effectiveness of inventory, strategically positioned in a few places to de-couple the supply chain 17 Key Learnings • De-couple supply chain prior to a high-cost added stage; and prior to product explosion • Substitute information for inventory • Postpone product differentiation step • Win-win from optimizing multi-company supply chain • Value of a standard terminology and a neutral tool 18 Supply Chain Configuration for New Products • How to configure a new product’s supply chain? • Two vendors can deliver an identical product. – A quotes 100 days at $1.00 per unit – B quotes 3 days at $1.10 per unit • Which one do you pick? 19 Problem Statement • A supply chain configuration is the set of options selected for each stage in supply chain • Stages include procurement; production, assembly and test processes; distribution channels; and transportation modes • Intent: develop a DSS for determining options in SC configuration, given a stable product design 20 Digital Camera Example • Pro-summer model – Monthly demand has a mean of ~550 units and a standard deviation of ~50 • Three major subassemblies • Two customer markets: US and export 21 Relevant Supply Chain Costs • • • • • Cost-of-goods sold Safety stock cost Pipeline stock cost Time-to-market cost Quality cost 22 Current Practice = Target Costing • Target for unit manufacturing cost (UMC) set based on market price and gross margin • UMC is then allocated to subassemblies • Designers independently source their portion of the supply chain • Other factors (functionality, quality, flexibility) considered based on thresholds 23 Digital Camera Supply Chain 24 Digital Camera Options Component/Process Description Raw Silicate Option Wafer Fab 1 2 1 Wafer Pkg. and Test 1 CCD Assembly 1 Miscellaneous Components Parts w/ 8 Week LT 1 1 2 3 4 1 2 3 Parts w/ 4 Week LT Product. Time Cost 60 $5 20 $8 30 $800 8 $825 10 $200 5 $225 5 $200 2 $250 30 $200 40 $105 20 $108 10 $109 0 $110 20 $175 10 $177 0 $179 Note: All data has been disguised by scaling 25 Digital Camera Options Component/Process Description Parts w/ 2 Week LT Parts on Consignment Circuit Board Assembly Camera Body Accessory Processing Local Accessory Inv. Camera Assembly Central Distribution US Demand Export Demand Option 1 2 1 1 2 1 2 1 1 1 2 1 1 2 1 2 Product. Time Cost 10 $200 0 $203 0 $225 20 $225 5 $300 70 $650 30 $665 40 $100 10 $60 6 $420 3 $520 5 $180 5 $12 1 $25 11 $15 2 $40 26 Three Solution Approaches • Minimize unit manufacturing cost • Minimize production time • Minimize supply chain costs 27 Solution Comparison Current Policy COGS ($MM) Min UMC Min Prod Time Min SC Costs 17.8 17.8 19.4 18.0 1.3 1.2 0.6 0.9 Total Configuration Cost 19.1 19.0 20.0 18.9 Unit Manufacturing Cost $3,756 $3,756 $4,078 $3,794 Length of Longest Path 127 days 127 days 45 days Inventory Cost ($MM) 118 days 28 Digital Camera Options Component/Process Description Raw Silicate Wafer Fab Option 1 2 1 Wafer Pkg. and Test 1 CCD Assembly 1 Miscellaneous Components Parts w/ 8 Week LT 1 1 2 3 4 1 2 3 Parts w/ 4 Week LT Product. Time 60 20 30 8 10 5 5 2 30 40 20 10 0 20 10 0 Cost $5 $8 $800 $825 $200 $225 $200 $250 $200 $105 $108 $109 $110 $175 $177 $179 29 Digital Camera Options Component/Process Description Parts w/ 2 Week LT Option 1 2 Parts on Consignment 1 Circuit Board Assembly 1 2 Camera Body 1 2 Accessory Processing 1 Local Accessory Inv. 1 Camera Assembly 1 2 Central Distribution 1 US Demand 1 2 Export Demand 1 2 Product. Time 10 0 0 20 5 70 30 40 10 6 3 5 5 1 11 2 Cost $200 $203 $225 $225 $300 $650 $665 $100 $60 $420 $520 $180 $12 $25 $15 $40 30 Role of Holding Cost Raw Silicate Wafer Fab Wafer Pkg. and Test CCD Assembly Miscellaneous Components Parts w/ 8 Week LT Parts w/ 4 Week LT Parts w/ 2 Week LT Parts on Consignment Circuit Board Assembly Base Assembly Accessory Processing Local Accessory Inv. Digital Capture Device Assembly Central Distribution US Demand Export Demand 15% 1 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 30% 1 1 1 1 1 3 2 1 1 1 2 1 1 1 1 2 2 45% 1 1 1 1 1 4 3 2 1 1 2 1 1 1 1 2 2 60% 1 2 1 1 1 4 3 2 1 1 2 1 1 1 1 2 2 31 Inventory Investment and UMC Interaction Initial Investment ($MM) UMC ($/unit) COGS ($MM) 3.3 3,773 17.9 2.8 3,794 18.0 2.7 3,800 18.1 2.5 3,825 18.2 32 Key Learnings • SC optimization saves three times the savings from SIP • Optimization did not make some “obvious” choices • Increasing unit manufacturing cost by $37 is significant. • As you move farther downstream in the supply chain, higher cost options can be more attractive • More complex the supply chain, more likely optimization will find opportunities 33 Next Steps • • • • Verify/validate the model in practice Software to disseminate expected, March 01 Incorporate side constraints, e.g. number of vendors Extend to consider capacity options 34 Creating an Inventory Hedge for Cyclic Demand • How to plan long lead-time, custom product subject to cyclic demand? • Motivations: Teradyne case • Intent: demonstrate effectiveness of planning tactic (the hedging policy) and develop a stylized model for guiding its deployment 35 Teradyne Case • Flagship product is Catalyst, for testing linear and mixed signal devices • Tester sells for $1.5 - 2.0 M • Each sale is for a customized product • Product is complex, 100’s of PCB’s, 10000’s of components • Customer delivery time << Manufacturing lead time • Demand is volatile with limited predictability 36 Product Structure • Three levels to BOM: option level, PCB, component • 175 options; each option consists of 1 - 8 PCB’s • Each tester consists of about 50 options, plus work station, test head, mechanical assembly 37 Demand • Aggregate demand very volatile, subject to bull whip, alternates between up cycle and down cycle • About 30% of options have stable demand; and account for over 70% of material cost • 50% of options are used infrequently, account for less than 15% of cost 38 Quarterly Sales Data (Q2 1994 - Q1 1999) 3 Sales 2.5 2 1.5 1 0.5 0 Quarter Figure 1: ICD’s Sales by quarter for past 5 years 39 Production Planning • Testers are assembled to order • MPS at the option level to fill material pipeline • MPS assumes an aggregate demand rate (x per week) • MPS assumes a planning bill to plan open testers • Scheduling group matches ‘potential’ and booked orders to open testers, and re-schedules options as necessary • Options not in planning bill are scheduled in ad hoc way 40 Hedging Policy • MPS for next L weeks assumes current aggregate demand rate, x per week. • MPS beyond L weeks assumes a “maximal” demand rate, y per week, y > x • This creates an intermediate-decoupling inventory, sized to meet a “maximal” demand rate • This inventory permits ICD to ramp quickly when transition from down to up cycle 41 100% 90% 80% Possible Hedging Points Cost 70% 60% 50% 40% 30% 20% 10% 0% Lead-Time Cost Accrual Function -- Suggests hedging points 42 Implementation Results • Considerably better performance: $50 - $100 million in incremental revenue was realized over recent upturn • More systematic treatment of materials management than before 43 Research Questions • The role of hedging stocks in environments subject to non-stationary demand – Where does one locate the hedging stock? – How is the hedging stock sized? – What kind of service performance will be attained for a given hedging stock configuration 44 Hedging Model • Principal issues to address – Need an effective strategy to manage the inventory pipeline when demand is non-stationary and changes without predictability – Need model to characterize inventory levels and service performance, and illuminate tradeoffs 45 Diagram of a supply pipeline Replenishment orders t=m System ships t=0 Cumulative value of material purchased as a function of time 46 m-L L Intermediate-decoupling Inventory FGI • Where to locate the decoupling stock (how to set L)? – decoupling stock is sized for the high-demand rate • How does one characterize service level, given non-stationary demand? 47 Optimization Problem • Decision variables L,SD,SH • Objective function: minimize average expected holding costs over a cycle • Subject to: Target fill rates during the low to high transient sub-cycle, the high demand and low demand sub-cycles 48 Minimize E [OH ] Subject To : (S D - lD L) lD L (S H - lH L) lH L tD tH ( m - L ) ( S H - l H L ) L 2 - ( L l H ) 3 / 2 + ( L l D ) 3 / 2 + 3 S D ( L l H )1 / 2 - 3 S D ( L l D )1 / 2 + t D H lH L m m3 (l H - l D ) L S H ,S D 0 lLm 49 140000 120000 TC* 100000 80000 60000 40000 20000 0 0 5 10 15 20 25 30 35 L Figure 2: The optimal objective function value as a function of L 50 Conclusions and Learnings • Can use model to understand the value of hedging policy • Can use optimization model to determine the location of a decoupling inventory and base stock levels for both inventories • Find that optimal value of L lies near the kink in the lead-time cost accrual profile 51 Other Examples • Seasonal planning with uncertainty (Monsanto) • Evaluation of flexibility benefits (GM) 52 Current/Future Plans • Planning tactics for low-volume custom-engineered products (ABB) • Evaluation of capacity options in supply chain design (TBD) • Evaluation and utilization of POS data (Kodak?) 53 Further Information • Papers and theses: http://web.mit.edu/sgraves/www/ • SIP model software: http://web.mit.edu/lgorg3/www/ • [email protected] 617.253.6602 54