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Job Title: In Store Marketing Specialist Job Purpose: To deliver innovative, compelling and integrated In Store POS solutions that serve all formats of stores. To ensure all POS materials communicate a consistent brand message with the ultimate objective to drive sales and margin across product, service, Rx and online. To support the In Store Marketing Manager in managing the EPN promotional POS as part of the wider business promotional process and ensuring the best customer fit / journey for each promotional period. Support and establish the EPN franchise and co-op model with the Third Party CFBU. Principle Accountabilities: To work as part of the In Store Marketing team to develop innovative and compelling In Store marketing solutions based on the agreed (EPN) marketing plan Support the design and implementation of EPN POS across the role out of all EPN stores To understand and interpret customer and competitor trends to ensure In Store marketing activity is relevant and addresses customer motives Project manage In Store marketing campaigns from initial idea to implementation to deliver efficient and cost effective materials that meet the needs of internal and external customers, maximise sales opportunities and brand awareness objectives Lead the development and implementation of ‘additional items’ to provide appropriate level of In Store support for each product/service, promotional and seasonal campaigns, external footfall driving activity and reactive trading initiatives To ensure all POS materials clearly deliver the customer message through the correct hierarchy of messaging, stimulating unplanned purchases and increasing ATV Investigate and implement process efficiencies for the In Store marketing channel to ensure continuous improvement and new, more efficient ways of working Experience, Skills & Qualifications: Essential Previous In store marketing experience within a retail environment Customer focused Experience of working in a fast paced environment (retail sector preferable) Highly organised, with proven project management skills Good communication skills Good organization and time management Problem solving and analytical skills Relationship building skills Knowledge of Design, Print and Production processes Degree educated or equivalent Desirable Pharmacy experience Knowledge of ASA legal compliance Essential Competencies: Ability to understand customer segments and the instore environment; evaluating all options to pursue the most cost effective solution with the most profitable return on investment Highly organised, with proven project management skills Excellent verbal and written communication and presentation skills High level of attention to detail Relationship building skills Knowledge of Design, Print and Production processes Desirable Competencies: Assessment Process: Grade: Reports to: Instore Marketing and Implementation Manager