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Health Issues (PE 3) For this assignment, you will brainstorm ideas, come up with a concept, write, plan, and shoot a Public Service Announcement (PSA) that focuses on a problem in our society dealing with one of the health topics below and a solution to the problem. Use the guidelines below to begin to conceptualize a 60-second spot. Media messages are fleeting. One compelling central message, clearly presented with a simple call to action, is the most effective way to get your point across. Answer the following questions to begin: 1. Target Audience: Who do I want to reach with my message? 2. Message: What is my message? What do I want the viewer to understand? 3. Action Step: What is the call to action? What do I want the viewer to do? How can the viewer help solve the problem? 4. Significance of Issue to the Public: Why is this issue important to the public? Required components of the project: 1.Turn in a written description of the PSA, answering questions 1-4, plus any other information and research about the issue, or the population the PSA addresses or serves. 2. Create a shot list BEFORE you begin shooting. A shot list gives a written description of the shots you are planning: locations, actions, objects, actors, etc. In addition, figure out audio (where the narration comes in, or if there is music over the shot). 3. If there is narration, time out your script by reading it aloud with a stopwatch. PSA's are :60 in length. Suggested PSA Topics Substance Abuse/Drugs Tanning Sexting Texting While Driving Alcohol and Driving Underage Drinking Teenage Pregnancy Gambling Heart Disease Cancer Osteoporosis Depression/Suicide Obesity HIV/AIDS Child Abuse Mental Illness Diabetes Eating Disorders Discrimination Birth Control Pesticides Sexual Violence Sunburn/Skin Cancer Food Safety Internet Safety Stress Bullying Sexually Transmitted Infections Asthma Immunization Pollution Whooping Cough Domestic Violence PSA Questions Name: Answer the following questions before you begin working on your PSA and submit to your teacher before you start. Target Audience: Who did I want to reach with my message? Message: What is my message? What do I want the viewer to understand? Action Step: What is the call to action? What do I want the viewer to do? How can the viewer help solve the problem? Significance of Issue to the Public: Why is this issue important to the public? PSA Presentation Quality/Creativity Grading Rubric Category Exemplary Proficient Partially Proficient Incomplete Written Work 15 Outline/Storyline has been approved by end of 2nd day. X N/A 5 Outline/Storyline was submitted before final submission, but after 2nd day. 0 Outline/Storyline has not been turned in to be approved before final screening. Content 25 Creativity and original content enhance the purpose of the presentation in an innovative way. Accurate information and succinct concepts are presented. Grabs the attention of the intended audience 20 Accurate information, is provided succinctly. 10-15 Some information is inaccurate, short or long winded. 0-10 Lacks any creativity or imagination. Information as a whole is inaccurate. Delivery/Tag Line 10 Well rehearsed, the message is clear and concise. A single thought or phrase within the PSA summarizes the entire message. 8 Well rehearsed, the message is less clear and concise. A single thought or phrase within the PSA summarizes the entire message. 6 Unrehearsed, the message is vague. 0-5 No apparent message. Delivery is choppy and/or mispronounced words. Enhancements/Props 10 The enhancements/props used creates a unique and effective presentation and enhance what is being said in the PSA. 8 The enhancements/props used create an effective presentation and enhance what is being said in the PSA. 6 Very little enhancements/props used during PSA. 0-5 No enhancements/props or poorly used enhancements/props distract from the message of the PSA. Technical Production 10 PSA reflects effective recording and/or editing skills, use of proper lighting and sound that add to the overall mood/message/theme of the piece. 8 PSA mostly reflects effective recording and/or editing skills, use of proper lighting and sound that add to the overall mood/message/theme of the piece. 6 PSA sometimes reflects effective recording and/or editing skills, use of proper lighting and sound that add to the overall mood/message/theme of the piece. 0-5 PSA reflects ineffective recording and/or editing skills, use of improper lighting and sound that take away from the overall mood/message/theme of the piece. Timing (Informational Length) 15 PSA length is 55-65 seconds in length. 10 PSA length is over 65 seconds or less than 10 seconds short of appropriate length. 5 PSA length 11-30 seconds short of appropriate length. 0-4 PSA length is over 31 seconds short of appropriate length. Attendance 10 Present all days of the block. 8 Missed 1 day of the block. 6 Missed 2 days of the block. 0-5 Missed 3 or more days of the block. Final Grade Total Points Points /100