Download STD Group Project – Human Behavior 2

Health Issues (PE 3)
For this assignment, you will brainstorm ideas, come up with a concept, write, plan, and shoot a Public Service Announcement (PSA) that
focuses on a problem in our society dealing with one of the health topics below and a solution to the problem. Use the guidelines below to
begin to conceptualize a 60-second spot.
Media messages are fleeting. One compelling central message, clearly presented with a simple call to action, is the most effective way to get
your point across.
Answer the following questions to begin:
1. Target Audience: Who do I want to reach with my message?
2. Message: What is my message? What do I want the viewer to understand?
3. Action Step: What is the call to action? What do I want the viewer to do? How can the viewer help solve the problem?
4. Significance of Issue to the Public: Why is this issue important to the public?
Required components of the project:
1.Turn in a written description of the PSA, answering questions 1-4, plus any other information and research about the issue, or the
population the PSA addresses or serves.
2. Create a shot list BEFORE you begin shooting. A shot list gives a written description of the shots you are planning: locations, actions,
objects, actors, etc. In addition, figure out audio (where the narration comes in, or if there is music over the shot).
3. If there is narration, time out your script by reading it aloud with a stopwatch. PSA's are :60 in length.
Suggested PSA Topics
Substance Abuse/Drugs
Tanning
Sexting
Texting While Driving
Alcohol and Driving
Underage Drinking
Teenage Pregnancy
Gambling
Heart Disease
Cancer
Osteoporosis
Depression/Suicide
Obesity
HIV/AIDS
Child Abuse
Mental Illness
Diabetes
Eating Disorders
Discrimination
Birth Control
Pesticides
Sexual Violence
Sunburn/Skin Cancer
Food Safety
Internet Safety
Stress
Bullying
Sexually Transmitted Infections
Asthma
Immunization
Pollution
Whooping Cough
Domestic Violence
PSA Questions
Name:
Answer the following questions before you begin working on your PSA and submit to your teacher before you start.
Target Audience: Who did I want to reach with my message?
Message: What is my message? What do I want the viewer to understand?
Action Step: What is the call to action? What do I want the viewer to do? How can the viewer help solve the problem?
Significance of Issue to the Public: Why is this issue important to the public?
PSA Presentation Quality/Creativity Grading Rubric
Category
Exemplary
Proficient
Partially Proficient
Incomplete
Written Work
15
Outline/Storyline has
been approved by end
of 2nd day.
X
N/A
5
Outline/Storyline was
submitted before final
submission, but after 2nd
day.
0
Outline/Storyline has
not been turned in to be
approved before final
screening.
Content
25
Creativity and original
content enhance the
purpose of the
presentation in an
innovative way.
Accurate information
and succinct concepts
are presented. Grabs the
attention of the intended
audience
20
Accurate information, is
provided succinctly.
10-15
Some information is
inaccurate, short or long
winded.
0-10
Lacks any creativity or
imagination.
Information as a whole
is inaccurate.
Delivery/Tag Line
10
Well rehearsed, the
message is clear and
concise. A single
thought or phrase within
the PSA summarizes the
entire message.
8
Well rehearsed, the
message is less clear
and concise. A single
thought or phrase within
the PSA summarizes the
entire message.
6
Unrehearsed, the
message is vague.
0-5
No apparent message.
Delivery is choppy
and/or mispronounced
words.
Enhancements/Props
10
The
enhancements/props
used creates a unique
and effective
presentation and
enhance what is being
said in the PSA.
8
The
enhancements/props
used create an effective
presentation and
enhance what is being
said in the PSA.
6
Very little
enhancements/props
used during PSA.
0-5
No enhancements/props
or poorly used
enhancements/props
distract from the
message of the PSA.
Technical
Production
10
PSA reflects effective
recording and/or editing
skills, use of proper
lighting and sound that
add to the overall
mood/message/theme of
the piece.
8
PSA mostly reflects
effective recording
and/or editing skills, use
of proper lighting and
sound that add to the
overall
mood/message/theme of
the piece.
6
PSA sometimes reflects
effective recording
and/or editing skills, use
of proper lighting and
sound that add to the
overall
mood/message/theme of
the piece.
0-5
PSA reflects ineffective
recording and/or editing
skills, use of improper
lighting and sound that
take away from the
overall
mood/message/theme of
the piece.
Timing
(Informational
Length)
15
PSA length is 55-65
seconds in length.
10
PSA length is over 65
seconds or less than 10
seconds short of
appropriate length.
5
PSA length 11-30
seconds short of
appropriate length.
0-4
PSA length is over 31
seconds short of
appropriate length.
Attendance
10
Present all days of the
block.
8
Missed 1 day of the
block.
6
Missed 2 days of the
block.
0-5
Missed 3 or more days
of the block.
Final Grade
Total Points
Points
/100