Download Reformulation

Reformulation
Composition of foods,
availability of healthy food
options and portion sizes
for infants and young children
EU Platform for action on Diet, Physical
Activity & Health meeting
February 28th, 2013
1
What’s so special about infants & young children?
2
Content
• Diet of infants and young children: focus on intake of
vegetables and sugar
• Our nutritional commitment
• Reformulation of savoury foods and cereals
• New commitment & conclusion
3
Vegetable intake
160
140
Vegetable intake (g/d)
Reco. min. intake 4-8 y (125 g)
120
100
Reco. min. intake 1-3 y (75 g)
80
60
40
20
0
9-18 mo 2-3 y
4-6 y
Netherlands
0-3 y 3-10 y 1-3 y 2.5-4 y 4-6 y 1.5-3 y 4-6 y 6 mo-1 y 1-4 y
Italy
* Netherlands Nutrition Centre
Poland Belgium
UK Czech
Germany
4-5 y
1-4 y
Ireland
4
Sugar intake
Sugar and confectionery (g/d)
80
70
60
50
40
30
20
10
0
1-3 y
Finland
Sucrose
6mo-1y
1-4 y
Germany
Sugar&Sweets
1-3 y
Ireland
Non-milk sugar
9-18 mo
2-3 y
Netherlands
Sugar&Sweets
1-3 y
Poland
1.5-3 y
UK
Sugar&SweetsNon-milk sugar
5
Why are healthy eating habits especially
relevant in this period of life?
MEFAB cohort
First 4-12 mo: window of
opportunity to introduce
new tastes
Overweight at age 12
years can be traced back
to the first 12-24 mo of life
6
Our Nutritional Commitment
DBN Nutrition Philosophy
Committed to support short
and long term health
DBN Nutrition Goals
DBN Nutritional
Commitment
2nd Edition
DBN Nutritional Standards
(product development
guidelines)
E.g. reduce sugar, reduce
salt, adapted portion sizes
Nutritional standards
Legal
standards
• Sugar in cereals:
< 7.5 g/ 100 kcal
• Sugar in meals:
no legislation
• Vegetables:
no legislation
Minimum
standards
• Sugar in cereals:
< 3.75 g/ 100 kcal
• Sugar in meals:
< 2 g/ 100 g
• Vegetables:
>30% per portion
Optimum
standards
• Sugar in cereals:
no added sugar
• Sugar in meals:
no added sugar
• Vegetables:
>30% per portion
8
Sugar reduction roadmap 2010-2015
for all products
0%
2010
2011
2012
2013
2014
2015
-10,2%
-15%
-20%
-14%
Ambition
-10%
Estimate
-5%
-20%
-25%
9
Sugar reduction – example
No added sugar (NAS) in cereals Germany
Nutritional standards
Minimum standards
Optimum standards
- 373 tons sugar
- 8 grams sugar
per portion
0%
65%
 Replaced by: milk,
cereals or fruit
35%
 Total of 400.000
young consumers
100%
Before
After
10
Vegetables – example 1
Increase vegetables in savoury jars in France
(200g jars, 21 products)
 ≥ 80g vegetable
in each product
 + 40g vegetable
on average
11
Vegetables – example 2
Improvement of our first spoon pure
vegetables products (4-6 mo)
Nutritional standards
Minimum standards
Optimum standards
 + 77 tons
vegetables
- 17 tons of
thickeners
88%
12%
Before
100%
0%
- 0.7 ton of
sugar as fruit
juice
After
12
New commitment from Danone Baby Nutrition
• Dietary habits and nutrient intakes of infants and toddlers
• Rationale: Childhood obesity is rising in many European countries,
whereas nutritional deficiencies (e.g. of iron and vitamin D) are still
prevalent. Recent data on dietary intake of young children is lacking
in many European countries.
• Objective: To better understand the dietary habits and nutrient
imbalances of young children, dietary surveys are done or ongoing
in 7 European countries (Be, Gr, Hu, Ir, NL, Po, Sp).
• Outcomes expected: Optimisation of Danone Baby products and
adaptation of communication to parents.
13
Conclusions
•
Infants and young children have specific nutritional needs due to their
rapid growth
•
At this stage of early development, metabolic and taste imprinting are
important mechanisms that affect long term health
•
Increasing vegetable intake and decreasing sugar intake are important
targets
•
DBN has significantly improved the quality of its complementary foods
by reducing sugar levels, increasing the vegetable content of savoury
meals and optimizing its pure vegetable varieties.
•
DBN is committed to increase the knowledge on dietary intake and
nutritional status of infants and young children and to push for a
continuous improvement of its products to support their future health.
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Thanks for your attention!