Download Consumer Behavior Theory - Zicklin School of Business

Zicklin School of Business, CUNY, Assurance of Learning Office
MS in Marketing
Goal 3: Consumer Behavior Theory – Understand the psychology of consumer motivation, decision processes, and how sociological and cultural
dimensions influence those processes.
Students will be able to explain how consumer behavior influences key marketing decisions.
Paper / presentation #_____________
Goal 3: Consumer behavior theory
Learning objective 1:
Understand how psychology, as well
as sociological and cultural
dimensions, influence consumer
behavior.
Learning objective 2:
Demonstrate how the understanding
of psychology, as well as
sociological and cultural dimensions,
has an impact on marketing
strategies and plans.
Total
Comments
Scorer_________________________________________ ___
3. Exceeded expectations
Able to explain, very well, how
psychology as well as sociological
and cultural influences affect
consumer behavior.
Can demonstrate, very well, how
psychology, as well as sociological
and cultural dimensions, has an
impact on marketing strategies and
plans.
*Mark N/A if not applicable
Date__________
2. Met Expectations
1. Failed to Meet Expectations
Able to explain, moderately well,
how psychology as well as
sociological and cultural
influences affect consumer
behavior.
Can demonstrate, moderately well,
how psychology, as well as
sociological and cultural
dimensions, has an impact on
marketing strategies and plans.
Able to only minimally explain
how psychology as well as
sociological and cultural
influences affect consumer
behavior.
Can only minimally demonstrate
how psychology, as well as
sociological and cultural
dimensions, has an impact on
marketing strategies and plans.
Score*