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Baynote Product Overview Personalized Shopping Experiences The Baynote Customer Experience Layer and solutions observe consumer behavior to infer what they are looking for and then act in the moment, to display compelling content and products across touch points. Pressure to Perform in the moment, whether they’re interacting with your brand on The double-digit growth of ecommerce has fueled high digitally enabled in-store sales associate. expectations and put retailers under pressure to deliver Baynote Solutions excellent customer engagement as well as increased revenue and loyalty. However, the reality is this: customers are expensive to acquire and even more challenging to keep, conversion rates are stuck and average order sizes are flat. The most common response to increase revenue has been to invest in paid search marketing. Unfortunately, with everyone deploying the same tactic, it is an increasingly expensive way to drive revenue. While driving traffic continues to be a fundamental element of a broad ecommerce strategy, you also need a plan to improve the customer experience on your site. Improved customer experience, can increase ecommerce KPIs like engagement, return visits, conversion rates and average order value. an ecommerce website, a smartphone, a tablet or through a Regardless of where your customer lands on your ecommerce site, you want them to have an engaging experience; before, during and after the sale is made. Baynote solutions engage customers along the way across a variety of touch points. Relevant landing pages are delivered with Baynote Personalized Landing Pages. Customers find what they are looking for quickly by deploying Personalized Onsite Search across your ecommerce platform. Personalized Onsite Recommendations amplifies your merchandising strategies by automatically driving relevant, dynamic product and content recommendations across category, product and cart pages. The final piece, Personalized Email Recommendations ensures that you maintain a relevant and personal relationship with your customer after the sale and beyond. Combined, these solutions ensure that you offer the best possible customer experience to your shoppers. The Baynote Customer Experience With Baynote, you have the power to give consumers what they want, when they want it. You understand what buyers are looking for and engage them in the most relevant way – Baynote, Inc. | 5300 Stevens Creek Blvd #200, San Jose CA 95129 USA | | [email protected] | [email protected] | baynote.com Baynote Product Overview Your Virtual Sales Agent practices. Baynote solutions then deliver compelling content By observing the way consumers engage with content and shopping experience for your customer that drives maximum and products, in the moment. The result is a personalized products, and tracking important clues about interests and engagement, conversion and lifetime value. purchase intents, Baynote infers what a customer is looking Respond to Changing Trends for and acts to deliver relevant and personalized content and products that fit. Baynote revolutionizes the customer experience across touch points by acting like a virtual sales agent. Baynote observes every visitor engagement to understand customer intent. We observe the search terms shoppers used to find your site, terms they use onsite, and their onsite micro-behaviors such as clicks and dwell time spent on content. Our patented technology then matches the individual visitor’s search terms and session behavior with the engagement patterns of other like-minded visitors to infer what they are most likely to be looking for. Baynote identifies meaningful new clusters of buyer intent in the moment, without manual intervention, so merchandisers can respond to changing consumer needs with the right products and content. This automated learning can then be adapted by adding rules that tailor the shopping experience to meet specific business needs; for example, blacklisting certain products and promoting high-margin products. Stay ahead of shifting consumer interests, changing market dynamics and competitive pressures. Minimal IT Burden Baynote frees retailers from these constraints and delivers a fast ROI by enabling change without long, arduous IT effort. Baynote is software-as-a-service (SaaS), which enables clients to get up and running in days, not months. Simply apply our lightweight tags – or leverage existing tags – and let the Baynote personalization solution start working for you. Only Baynote watches the way users interact with content and products to provide context and inform recommendations that are applicable to each individual shopper. In addition, Baynote uses other data sources such as past purchases, geo-location and demographics to further personalize the customer experience. Merchandisers meet their specific business objectives by customizing rules to adhere to best Baynote, Inc. | 5300 Stevens Creek Blvd #200, San Jose CA 95129 USA | | [email protected] | [email protected] | baynote.com Baynote Product Overview Leverage Existing Systems Baynote Delivers Results Delivering a seamless customer experience using existing When users click on Baynote recommendations, they systems and technology requires new thinking. The Baynote convert 20% more frequently than those that don’t – increasing Customer Experience Layer connects to all systems in the conversion and average order volume. Baynote’s sophisticated ecommerce environment, allowing retailers to manage and capabilities allow organizations to deliver a superior consumer deliver consistent experiences. With Baynote, you can provide experience with great results. personalized experiences in paid search landing pages, onsite search results pages, site pages, chat interactions and email – seamlessly connected though a common layer. The Baynote Customer Experience Layer 223% increase in conversions for one Baynote user and apparel retailer. About Baynote Baynote is a leading provider of personalized customer experience solutions for multi-channel retailers. Using Baynote’s patented approach,retailers personalize the shopping experience across touch points, increasing consumer engagement, conversions and order values. For more information about Baynote, visit http://www.baynote.com. To learn more, contact: [email protected] Within U.S.: 866.921.0919 x1 International: 408.213.9601 : twitter.com/baynote : linkedin.com/company/baynote Baynote, Inc. | 5300 Stevens Creek Blvd #200, San Jose CA 95129 USA | | [email protected] | [email protected] | baynote.com © Copyright 2012 Baynote, Inc. All rights reserved. Baynote and the Baynote logo are trademarks of Baynote, Inc. All other product and company names may be trademarks or registered trademarks of their respective owners. BN-CS001-032712