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SUSTAINABILITY
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SKOLKOVO
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SKOLKOVO institute for Emerging Market Studies (IEMS) is the oldest think
tank within Moscow School of Management SKOLKOVO, the largest privately
owned business school in Russia. Since 2008, IEMS has produced over 60
research briefs on the economic, financial, strategic and operational issues
impacting the policies and businesses of Russia and fast-moving markets around
the world. Its team of experts has conducted numerous research and consulting
projects for both public and private sector organizations, published impactful
articles in top-tier academic and business journals, contributed to high-profile
international and regional forums and written a top-ranked management book
identifying the traits of successful breakout firms in the BRICS.
Alexey KALININ,
SKOLKOVO IEMS
Academic Director:
“
________
________
The world has never been
as dynamic as today:
technological disruptions,
demographic shifts, economic
turbulence and political
unrest bring challenges of
unprecedented scale. Who will
respond to these challenges?
At SKOLKOVO Business School
we strongly believe that it is
emerging markets’ time to take
the lead and to re-launch global
economic growth. Our team
is here to help you develop
better strategies for success
in emerging markets and to
benefit from insights on their
development in the past and
the future.
________
________
The IEMS team is comprised of experienced professionals with more than
100 years of combined experience in global business, consultancy, academia
and applied research. Members of the team collectively speak 13 languages
and have worked or lived in 11 countries. The diversity of the team brings an
unparalleled range of opinions and enriches the Institute’s expertise in its core
research streams.
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INSTITUTE FOR EMERGING MARKET STUDIES 1
2 INSTITUTE FOR EMERGING MARKET STUDIES
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We focus on increasingly important but under-studied global macro regions –
Asia, Eurasia, the Middle East and the BRICS, as well as on the phenomenon of
economic growth in general. We conduct complex analysis of regional context,
combining academic knowledge with business expertise, as well as produce analytical papers and education courses for business and public sector strategists.
Ruben VARDANYAN,
Founding Partner,
Vice-Chairman of the
International Advisory
Board of the Moscow
School of Management
SKOLKOVO,
Chairman of SKOLKOVO
IEMS Supervisory Board:
“
________
________
Twenty years ago, nobody could
have imagined that in 2015
the combined GDP of the top
seven emerging markets could
exceed that of the G7 countries.
These markets offer both a
great opportunity and a major
challenge for any business.
IEMS analyzes the dynamics of
emerging global regions where
Russia's political and economic
interests intertwine - Northeast
Asia, Eurasia, BRICS and the
Middle East - to educate
strategists and to enable
business strategies in these
markets.
________
________
”
Research areas and projects:
Asia
With 30 percent of the world's land area, 60 percent of the global population,
and the highest economic growth rate, today Asia is the most important emerging market. However, the region still holds a comparatively low place in the
business priorities of Russia due to a lack of understanding of Asia’s dynamics.
Eurasia
The ties between Russia and the countries of Greater Eurasia determine the
special need for analyzing the context of the region, including regional integration projects.
Islamic World
Islamic World’s expansion beyond the turbulent Middle East – to South and
South-East Asia, Africa and Eurasia - creates both opportunities and challenges
for business. Russia, combining both Christian and Islamic historical roots, is
still a major political and cultural factor in the Muslim World and is able to
share its learnings with other regions.
The phenomenon of Emerging Markets and their impact on global growth
It may be difficult to believe now, but the phenomenon of “emerging markets” did not exist – or at least, was not talked about – just some 30 years ago.
Global growth has transformed dramatically in its geography, structure, social
and political impact in half a generation. At IEMS we study the phenomenon
of growth and emergence in order to advise global and regional policy and
business decision makers on the effective development strategies that lead to
higher productivity, competitiveness, sustainability and social cohesions.
Soft Power
Both developed and emerging markets’ attractiveness is based not only on macroeconomic data, but also on more abstract factors like appeal and persuasion.
IEMS studies the Soft Power of emerging markets and its influence on global
trade, investment, immigration and education flows.
For more information please contact:
[email protected]
INSTITUTE FOR EMERGING MARKET STUDIES 3
CHINA
ST U D I E S
In China, the fundamental barrier to successful business is less about identifying the opportunity and more about the inability to execute the plan more
effectively than others. One’s own management team, the team’s relationship
with corporate headquarters, the role of and relationship with local partners—
all play a key role. The SKOLKOVO China Studies Lab provides expertise for
business in three dimensions: Chinese culture, economy and politics. In 2015
the lab launched a first-of-a-kind breakthrough educational program in Russia
dedicated to starting up and scaling business in China and with Chinese.
Stanislav VOSKRESENSKY,
Deputy Minister of
Economic Development of
the Russian Federation:
“
________
________
Russia and China are
enhancing their collaboration
in the political and economic
domains. In this environment
Russian companies are
exploring opportunities for
promoting their trade and
commercial interests in China
and Asia-Pacific. I am sure
that SKOLKOVO’s efforts in
China related to research and
education will help Russian
business leaders to acquire
knowledge and skills to work
with Chinese business partners,
get acquainted with Chinese
culture and business etiquette,
and build effective cooperation
in order to launch and promote
joint projects.
________
________
”
Research areas and projects:
Chinese reforms quarterly
The China Studies Lab conducts quarterly analysis of strategic initiatives made
within the framework of each reform announced at the beginning of 2013. Additional research under this regular work focuses mainly on financial system
reform and innovation industry development.
China media digest
To get a better understanding of business partners, one should be aware of political, social and economic trends in the counterpart’s country. It is particularly
crucial for China where cultural peculiarities intersect with language specificity. In that respect, the China Studies Lab every two weeks provides analysis of
major Chinese media articles and blogs.
The Eurasian Economic Union and the Silk Road Economic Belt
In May 2015 leaders of Russia and China signed an agreement on cooperation
between the Eurasian Economic Union and the Silk Road Economic Belt. This
document determines long-term Russian-Chinese (as well as Central Asian) political and economic cooperation. The China Studies Lab conducts a series of
research in this field.
Global Strategies of Russian and Chinese Mid-Sized Firms
Together with Global strategies Lab we research international strategies of
mid-sized Russian and Chinese firms from the non-resource industries. Research results contribute to the educational programs of the Moscow School of
Management SKOLKOVO as well as gives practical insights into the real work
of Chinese companies.
Cross border trading
Cross border trading traditionally plays a vital role in the bilateral cooperation
between Russia and China. In line with economic transformation within both
countries, models and quality of this process have dramatically changed. The
China Studies Lab, in cooperation with its Far Eastern partners, provides crucial
insights into this process for business.
4 INSTITUTE FOR EMERGING MARKET STUDIES
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SKOLKOVO Sustainable Business Lab is a center of expertise aimed at conducting problem-oriented interdisciplinary research, with a focus on business models that combine economic, environmental and social dimensions. Its primary
goal is to promote a sustainability agenda in Russian and CIS markets through
extensive outreach of research results and education of a new generation of
responsible business leaders.
Unilever is SKOLKOVO Sustainable Business Lab’s founding partner and strategic sponsor.
Andrei SHARONOV, Dean
of the Moscow School of
Management SKOLKOVO:
“
________
________
Sustainability has proven itself
as a value-creating concept
that has been applied by global
business and driven by leading
business schools. In Russia, it
is just starting to gain ground.
We believe that it is crucial
to demonstrate to managers
and entrepreneurs in Russia
that embedding sustainability
practices in their businesses is
not only about doing good for
society and being responsible,
but also is a way to build
more efficient and profitable
businesses.
________
________
”
Research areas and projects:
Infrastructural, institutional and informational barriers
Infrastructural, institutional and informational barriers hamper full-scale implementation of sustainable strategies and business models in emerging markets. Our goal is to study real cases of global corporations operating in Russia
and other countries, define major barriers for implementation of sustainable
practices and address the issues together with the Lab’s partners.
Sustainable agriculture
Sustainable agriculture area aims to identify approaches to unlock the full potential of agriculture in Russia and other emerging markets through implementing sustainable principles across the whole value chain.
Sustainable forestry
Russia holds over 20 percent of the world’s total forest resources, but lags behind some developing countries in terms of technological development, level of
productivity and application of sustainable approaches. We study international
and local sustainable forestry practices and outline real life cases when sustainable business models work in Russia.
Sustainable cities
Russian cities are demonstrating a rising concentration of sustainable initiatives and business cases, but still are placed behind the average in international
urban sustainability rankings. How can they become a platform for eco-minded
citizens and sustainability-related infrastructure as well as attract responsible
business?
Sustainable leadership
Russian entrepreneurs are starting to choose sustainability as a new market
niche, but it is not a widespread trend yet. Myths about sustainability make
business leaders skip this value-creating concept and prevent development of
small and medium-size enterprises. The project goal is to find, study and promote selected 15 success stories of Russian small and medium-size sustainability-based businesses.
For more information please contact:
[email protected]
INSTITUTE FOR EMERGING MARKET STUDIES 5
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We research the effects of new technologies, including the impact of digital
transformation on living environments, conventional industries and corporations, personal leadership and teamwork, with a focus on emerging markets,
especially the BRICS countries. Our aim is to help the industry players, policy
makers and opinion leaders to approach innovations and digital issues through
informed discussions based on research that leads to targeted and balanced
decision-making.
Vladimir PREOBRAJENSKY,
SKOLKOVO IEMS
Research Mentor, Member
of Moscow School of
Management SKOLKOVO
Academic Board:
“
________
________
Digital Wind is bringing largescale disruption to business
operations all around the world
and challenging conventional
ways of strategic thinking.
Thanks to technology, It was
never as easy to build a billiondollar company as today, but
context and markets were never
as compleх and competitive
as today, either. It is critical
for business leaders and
strategists to understand how
they can create and implement
innovative business models that
can grow quickly and sustain
themselves.
________
________
”
6 INSTITUTE FOR EMERGING MARKET STUDIES
Research areas and projects:
Innovation Ecosystems of Emerging Markets
Innovative development is the tool to advance national economies and achieve
new levels of social and economic success. Yet, we see certain patterns in the innovative capabilities of specific countries that are defined by their ecosystems
– the combination of institutions, competences, aspirations and exchanges with
the rest of the world. Historical path dependencies play an important role in
defining the opportunities and limitations of innovations in a given country.
At IEMS we study the innovation ecosystems of Russia and other countries
of BRICS with the aim of advising policy and business decision makers on the
possibilities of cooperation, investment and trade in innovations.
Finance of the Future
Finance is the backbone of modern social and economic systems, yet it is quickly evolving in the modern world. We study three aspects of this transformative
evolution: Inclusion, Digitalization and Re-institutionalization, which includes
the involvement of new social groups and types of transactions, development
of channels and back office instruments, advent of new market players and relevant regulatory approaches. Our special areas of focus are microfinance, parallel banking, including Islamic finance, cashless infrastructure and products,
effective holistic regulatory concepts and practices.
For more information please contact: [email protected]
[email protected]
GL OB A L
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We study management and business practices of companies in emerging markets and their strategies in going global. Our desire is to contribute to contemporary international management and be a valuable source of new management thinking and theory. The knowledge we create is envisioned to be a main
reference point not only for practitioners in emerging countries planning to
expand internationally but also for companies from the developed world looking to better understand the rising new champions.
Karl JOHANSSON,
Chairman of the Board
of Directors of Russia’s
Analytical Credit Rating
Agency
Chairman of SKOLKOVO
IEMS Management
Committee:
“
________
________
In theory, almost any company
can benefit from international
markets but only few succeed
in putting theory into practice.
Execution matters. IEMS studies
how international strategies
in emerging and developed
markets work in practice and
brings this knowledge to the
SKOLKOVO lecture hall. We are
here to inspire Russian business
leaders to go global and help
them create their own working
international strategies.
________
________
”
Research areas and projects:
“Selected 15: Winning Strategies of Russian Entrepreneurial Champions”
This report uncovers the lesser-known side of Russian business: the entrepreneurial stratum of dynamic, innovative and successful companies in the nonoil sector. It was a major contribution to the “Unknown Russia: Powered by
Entrepreneurs” report produced by the World Economic Forum’s Global Agenda
Council on Russia.
“Global Strategies of Russian and Chinese Mid-Sized Firms”
This research studies characteristics of mid-sized Russian and Chinese firms
working in global markets, their trajectory in going global and how they differ.
As Sino-Russian collaboration is on the rise, special attention of the research
is dedicated to studying strategies of Russian firms doing business with China
and Chinese firms doing business with Russia.
“Global Niche as a Globalization Strategy”
Globalization is not only about large companies. By studying mid-market firms
playing in global niches, this stream of research aims to demonstrate just this.
The study will result in a specialized educational program for mid-sized companies expanding internationally.
For more information please contact:
[email protected]
INSTITUTE FOR EMERGING MARKET STUDIES 7
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8 INSTITUTE FOR EMERGING MARKET STUDIES
About SKOLKOVO Business School:
The Moscow School of Management SKOLKOVO, one of the leading private business
schools in Russia and the CIS, was founded in 2006 by members
of the business community.
The school’s founding partners are 10 Russian and multinational firms and
11 individuals, each a leader of Russian business. The educational offerings of the
Moscow School of Management SKOLKOVO include programs for businesses at any
stage of development – from startups to major corporations entering international
markets. The Moscow School of Management SKOLKOVO also serves as a hub of
expertise drawing those who place bets on Russia and work
in markets with fast-changing economies
[email protected]
There is
an emerg always
ing marke
t
Novaya Ul. 100, Skolkovo Village,
Odintsovsky District, Moscow
Region, 143025, Russia
Phone: +7 495 539 3003