Download SWOT Analysis Template - Caravan Industry Association of Australia

Caravan Industry Association of Australia – SWOT Analysis Template version SAT02
July 11, 2014
SWOT Analysis
(This is an example of the SWOT Analysis section of a Business Plan for you to use and/or amend to
suit your business needs)
(Insert your own list or use and add to list below if appropriate)
Strengths:
 Location – Near a national park with a range of activities available for tourists
 High quality and well maintained facilities
 Increase in promotional activities by local and state governments for area
 Climate and proximity to popular tourist areas and attractions
(N.B. Once you have become accredited update this document to show accreditation as a
strength)
Weaknesses:
 Rising operating costs
 Local government regulations may limit development
 Staff turnover
Opportunities:


Installation of more cabins to increase accommodation capacity
More participation in co-operative marketing/ promotional campaigns at local and state
level
 Increased growth in travel by target markets
 Purchase adjacent land for further expansion and development
 Instability in overseas countries may increase domestic/ local travel
 Federal Government grants for infrastructure
Threats:




Instability in some overseas countries may cause reluctance to travel (high Australian dollar)
Increased competition from neighbouring businesses and areas
Increased number of apartment style accommodation
Increase in world oil prices thus fuel prices