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Libya’s Healthcare Opportunities Libya has begun a process of economic reform. Efforts are being made to modernise the economy as part of a broader campaign to reintegrate with the international community. Initial steps include applying for WTO membership, cautiously reducing subsidies, and announcing plans for privatisation. There are encouraging signs that Libya is moving away from a state-controlled economy towards a free market. Libya's agreement to the publication of IMF Article 4 report and the Managing Director of IMF statement during his recent visit to Tripoli in November 2008 that "Our discussions have convinced me that Libya will continue to make progress in its reform agenda, with the goal of realizing even higher growth and improving the standard of living of the population." are further positive signs of a move towards an open economy. Libya is not an easy market. Libyan companies tend to stick with established contacts, and new market entrants will require a lot of energy, patience and determination. Offering a training element and expert advice with goods and services will have a more competitive edge in the market. The pharmaceutical and medical equipment markets are booming. In the absence of local production, imports are growing rapidly. The total value of imports of drugs and medical equipment is estimated at 280 million euros per annum, 70 percent for pharmaceutical products, and 30 percent for medical equipment. Growth prospects are expected to be considerable owing to a high population growth rate (+3.6 percent per annum), considerable government aid to the CEN-SAD countries (Community of Sahel and Saharan States) and the planned investments in healthcare systems. Libya's healthcare system is a mix of public and private clinics. The lifting of sanctions against Libya in recent years also allows the healthcare system to move forward with a transition from preventative medicine to more treatment-focused healthcare. There have been recent strong and increasing signs towards privatisation of the healthcare in Libya. This is the tight time to establish strong presence in the Libyan Healthcare market to take advantage of the growing trend towards privatisation of the sector. Bushra Group of Companies consists of Dar Bushra for Healthcare, Dar Bushra for Equipments, Supplies and Medicinal Products and Bushra ICT Solutions. Bushra Group of Companies provide Sales, Services, Maintenance, Refurbishments and Training. Bushra provides turnkey solutions tailored to the local needs based on expert needs assessments. Bushra particularly focused on capacity building, knowledge and skills transfer, rehabilitation, and modernisation of Health organisations. Through our sister companies in London, UK and Mooresville, North Carolina, USA and our network of experts we can also respond to our clients needs if and when required. Bushra Group provides its equipments, supplies, and services to clients, community, Businesses, and Government organizations with holistic concepts with consistent principles and coordinated solutions. Bushra ICT Solutions offer Communications, Information technology and Security software and hardware systems backed up by expert needs assessment and combined with a tailored training and support packages. As an independent ICT partner and with our world class IT partners we are able to design communications, IT and Security hardware and software solutions to the business goals. Dar Bushra Healthcare Equipments, Supplies and Medicinal Products assist customers in defining and supply all their needs for Equipments, Supplies and Services, Solve tricky problems with out-of-sector solutions and deliver on time and on budget. Bushra provides excellent range of medical, laboratory equipments, and medicinal products from the world most reputable companies. Dar Bushra for Healthcare Services provides services to organisations and clients range from expert assessment, advice and management of Services, Projects' management and / or Organizations. CONCLUSION Libya is a promising market, with opportunities and challenges opening up in the Health sector. The Health sector is undergoing significant reforms and privatisation. Partnerships with Libyan operators are means to secure a foothold in the market, which offers lucrative investment opportunities. The time is right to invest in the health sector. Bushra Group is well positioned to take advantage of the promising market in the Health sector in Libya. Address: Bushra Group, P.O. Box 82531 Hay Alandalus, Tripoli - Libya Email: [email protected] [email protected] Website: www.bushra-group.com Dr Saleh El-Gadi Tel: 00218917801097 [email protected]