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Analysys International: China Mobile Shopping Created 78 Billion Yuan in Q1, 2014 The statistics from EnfoDesk, the Seasonal Survey of China Mobile Shopping Market in Q1, 2014, newly released by Analysys International, shows that the transaction of China mobile shopping created 78.02 billion Yuan, up 207 percent year-on-year, with a sequential growth rate being 13 percent. The overall market is experiencing a boom. Analysys International holds that the market share of China mobile shopping in Q1, 2014 equals to half of the volume in 2013. The main driving forces for the rapid development of mobile shopping are mainly three aspects. First, most of the manufacturers treat the mobile terminal as a major direction of 2014. Each major manufacturer has launched promotional activities in mobile terminal in the first quarter to seize the opening share of 2014. Second, the increasing habit of consumers has formed and their awareness for mobile shopping becomes more mature. Third, the maturity of some other fields, like mobile games and mobile taxi-calling, also indirectly contributes to consumers’ habit of using mobile payment and accelerates the mobility of mobile shopping. In terms of the market share, the market share of Taobao Mobile (including Taobao and Tmall in mobile terminal) down 3 percent compared with the last quarter, but Taobao Mobile still occupies 78.3 percent of the market share with more advanced advantage in mobile shopping experience. JD Mobile ranked the second with market share increasing over the previous quarter. Based on consumers’ Demand for flash purchase, some mobile e-commerce providers such as vip.com and jumei.com attract more consumers and become a rising star. The market shares of some pure mobile ecommerce providers such as mmb.cn and Ytao.cn further decline and gradually lost their competitive edge. Analysys International holds that the competition exists in not only front-end products but also the whole of the back-end supply-chain. Although pure mobile terminal manufacturers was starting in the third and fourth-tier cities to do in the field that mainstream PC makers was not concerned, in the lake of the supply chain and brand power, they will face higher cost when they focusing on pure mobile business in third and forth tier cities. Research Definitions Online Retail is retail transaction activity by using internet as a medium for both parties, which is using the information organization and transmission on the Internet to accomplish the ownership transformation of tangible and intangible goods. B2C online retail is a business model that enterprises sell products to customers by using Internet. The general statistics do not consist of manufacturer self-built platform. C2C is a business model for enterprises to provide users an online transaction platform in order to achieve commodity trading among users. The turnover statistics in this report is based on the summation of users’ orders, including the canceled orders, vendors’ purchasing (scalpers’ orders) and invalid orders because of inventory information errors.