Download VIRTUAL REALITY – CONSUMER INTEREST ON THE RISE

VIRTUAL REALITY – CONSUMER INTEREST ON THE RISE
Sales of headmounts and action cams grow strongly
VR headmounts for smartphones with strong increase in sales
volume in Europe over the past four quarters.
European sales of action cams (in mn units) will further increase
also driven by 360° cams, which could triple its sales volume from
2H 15 to 1H 16. 360° cameras sell at a remarkable average price
level of € 364.
447 Ths. units
2016
25 mn €
2016
656 mn €
Jan -Jun
283
164
90
9
Q3 2015
Sales ths. units
Q4 2015
2.5
1.7
Q1 2016
Q2 2016
Estimated total market based on GfK POS data for 7 European countries
(DE, GB, FR, IT, ES, NL, BE), Jul 15 – Jun 16
2014
Million units
2015
3.0
3.2
2016
2017
GfK Trends & Forecasting data (May 16) for 7 European countries
(DE, GB, FR, IT, ES, NE, BE)
Intention to buy in the next 12 months
by country
Spain
8.6 %
Italy
7.5 %
France
Netherlands
6.1 %
5.1 %
Germany
UK
4.1 %
4.6 %
Belgium
4.1 %
WEU 5.7 %
by age
15 – 19
20 – 24
25 – 29
30 – 34
35 – 39
40 – 44
45 – 49
50 – 54
55 – 59
60 – 65
OVER 65
9.5 %
8.2 %
9.3 %
8.9 %
7.2 %
6.2 %
6.5 %
3.8 %
1.1 %
2.0 %
0.8 %
GfK Consumer Life, 2016: online study conducted summer 2016, Western Europe (DE, GB, FR, IT, ES, NE, BE), sample between 1.000 and 1.500
Virtual Reality applications
Create
Consume
Play
Games
Shared experiences
Media content & services
like 360° photos
& videos of concerts
like hotel bookings, real estate
inspections or for education
For more information on our Virtual Reality insights contact [email protected]
© GfK 2016