Download Sustainable Tourism Eco-certification SYSTEMATIC APPROACH

Center for Sustainable Tourism
Certification Program and Sustainable
Tourism Value Proposition
April 2010
Sustainable Travel International
Non-profit focused on providing programs that
help travelers, businesses and destinations
protect the environment, preserve cultural
heritage and contribute to economic
development.
Leave the World a Better Place®
Sustainable Tourism Eco-certification
FACTORS TO CONSIDER
• Cost
• Quality & Comprehensiveness of
Program
• Educational Value
• Credibility of Organization
• TSC / GSTC Alignment
• Brand Affiliation
• Marketing & Communications Support
• Complimentary Programs
Holistic Approach to Sustainable Tourism
TRIPLE BOTTOM LINE
Expanded baseline for measuring performance, adding sociocultural and environmental dimensions to the traditional
economic benchmark. A positive triple bottom line (3BL)
means a net:
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Improvement in conservation of the natural environment
Social benefit for local communities
Profit for business owners and shareholders
Gain for national and regional economies
Sustainable Tourism Eco-certification
TOURISM SUSTAINABILITY COUNCIL
A voluntary procedure that utilizes a
set of criteria designed to assist travel
providers in mitigating their negative
environmental, economic, and sociocultural impacts and maximizing the
benefits they provide to the
environment, local and indigenous
people and their communities.
Sustainable Tourism Eco-certification
“THE GOLD STANDARD”
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Global Focus, Local Application
Transparency
Comprehensive
Educational Orientation
Systematic Approach
Sustainable Tourism Eco-certification
SECTOR SPECIFIC
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Tour Operators
Accommodations
Attractions
Transportation Service
Providers
• Destinations
Sustainable Tourism Eco-certification
SYSTEMATIC APPROACH
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Self-assessment Tool
Eco-assessed
On-site Audit
Eco-certified
Self-assessment Tool
Sustainable Tourism Eco-certification
EXCEPTIONAL VALUE
• Fees based on total number of
rooms
• Preferential rates are available
for bulk purchases
• Third-party auditor fees are
based on total number of rooms
• Advisory support services and
complimentary educational
materials available
Sustainable Tourism Eco-certification
EXCEPTIONAL VALUE
STEP can be endorsed by or customized for destinations to address their
unique social, cultural, environmental and economic attributes, as well as
regional goals and priorities.
STEP can also be licensed to ministries of tourism and destination
management organizations, so they don’t have to expend significant
resources in developing their own tourism standards, verification protocol,
and auditor and consultant training programs.
Sustainable Tourism Eco-certification
ASSESSMENT & DEVELOPMENT
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“STI were very thorough and practical in their approach
to reviewing all elements of the Ecolabel and
subsequent Ecolabel course that we offer our clients”
“We have gained extra exposure thanks to our
affiliation with STI as a result of STI press releases and
extra website links that have improved our websites
Search Engine Optimisation.”
- Mary Mulvey, Greenbox CEO
Luxury Eco Certification Standard
LEADING QUALITY ASSURANCE
• Addresses luxury hoteliers’
unique needs
• 100 steps to sustainability
• All-inclusive pricing
Sustainable Tourism Eco-certification
DESTINATION STEWARDSHIP
Regional Development
• Metropolitan areas, states,
provinces, countries
Examples
• Portland
• STEP Scandinavia
• STEP Ireland
Sustainable Tourism Eco-certification
GLOBAL MARKET
Global Programs*
3303
(* 3200 of these are Blue Flag for beaches)
Europe
Americas
3253
547
ISO 9001
ISO 14001
2924
414
Total
3903
(excluding Blue Flag and ISO certified Co’s.)
Source: UNF Commissioned Study, 2007
Represents a small fraction of the industry
in a very young certification market!
Why STI?
CREDIBILITY
Why STI?
LEADERSHIP
• Carbon Management,
Quantification & Offsets
• Travelers’ Philanthropy
• 3BL Measurement, Management
& Verification
• Resource Conservation (Water,
Waste & Energy)
• Green.travel
• Education, Outreach & Consulting
Why STI?
COMMUNICATIONS & OUTREACH
• 25,000 Media Contacts
• 500,000 average monthly
web visits
• 25,000 - 35,000 average
monthly web visitors
• 30,000 e-Newsletter
subscribers
• “Green” listings on Expedia,
Travelocity and in AAA
GREEN.TRAVEL
• Designed to become the premier
resource for travelers wanting to
engage in responsible travel;
• Designed to increase awareness
of sustainable tourism and to be
a one-stop-shop for information
and resources for consumers;
• Designed to be a social
networking site and booking
portal for trips, car rentals, airfare
and much more.
Why STI?
EXPERIENCE AND EXPERTISE
• Private Sector and Public
Sector
• Sustainable Tourism
Development
• International Team
• Industry Leadership
For More Information
Contact: Brian T. Mullis
Visit: www.sustainabletravel.com
Email: [email protected]
Phone: +503 488 5500 (USA Office)
+720 273 2975 (Direct)