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See My Portfolio Email Me ALEXANDER J. HEIL 630.217.7984 LinkedIn UX Content Developer + Email Marketer ONE MAN, ONE OBJECTIVE To utilize my talents in UX-driven content development, analytics, email marketing, and web design to increase the ROI for a business or brand. CONSULTANT, COPYWRITING SWC TECHNOLOGY PARTNERS, 2015-PRESENT Write click-inducing copy for SWC.com redesign and client websites in EDUCATION University of Illinois UrbanaChampaign Graduated 2009 Bachelor of Arts English – Creative Writing Dean’s List Honors 3.53 GPA COPYWRITER RADIOLOGICAL SOCIETY OF NORTH AMERICA, 2011-2015 Wrote copy for the most important marketing pieces including the TECHNICAL SKILLS Content Development Email Marketing UX WordPress Annual Report, Exhibitor Profile, and Course Enrollment Guide, as well as doctor presentations, videos, news articles, signage, and more Developed the social media strategy. Increased Facebook engagement by nearly 800%. My Centennial meeting plan contributed to #RSNA14 trending for 4 days. Increased email newsletter open rate by 18% and click-through rate by 20%. Designed responsive templates for newsletters Built hundreds of web pages for RSNA.org, IHE.net, and other related properties FREELANCE COPYWRITER VARIOUS WEBSITES, 2009-2011 Demand Studios: Wrote over 170 articles for eHow and Livestrong.com Vook.com: Wrote an eBook on weight training Break Studios: Wrote movie, music, and pop culture articles for HTML & CSS WordPress Project manage, design, code, list gather, write copy for and deploy email campaigns Project manage, write, edit and prepare SWC.com blogs for web Write press releases, RFPs, awards submissions, and Google Analytics reports MadeMan and ScreenJunkies.com OnlinePokerLowdown.com: Wrote over 60 poker articles and website reviews SingleHop: Wrote the user manual for the LEAP Webtop, the first tool for managing multiple dedicated servers from your desktop Social Media Strategy WEB CONTENT WRITER MS Office VB HOLDING COMPANY, Jan – April 2010 Wrote article, blog, email, and white paper copy for company and clients Updated company websites in Dreamweaver AlexIsWrite.com