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Design repackaging - Before Product Classifications Consumer Products Convenience products Buy frequently & immediately Low priced Mass advertising Many purchase locations i.e Candy, newspapers Shoping products But less frequently Higher price Fewer purchase locations Comparison shop i.e Clothing, cars, appliances Specialty products Special purchase efforts High price Unique characteristics Brand identification Few purchase locations i.e Mercedes, Relox Unsought products New innovations Consumers don’t want to think about Require much advertising & personal selling i.e Life insurance, blood donation Design repackaging - After Product Classifications Consumer Products Convenience products Shopping products Buy frequently & immediately Low priced Mass advertising Many purchase locations i.e Candy, newspapers But less frequently Higher price Fewer purchase locations Comparison shop i.e Clothing, cars, appliances Specialty products Unsought products New innovations Consumers don’t want to think about Require much advertising & personal selling i.e Life insurance, blood donation High price Unique characteristics Brand identification Few purchase locations i.e Mercedes, Relox Design repackaging - Before Difference in approach Fragmented Strategy with Ad-hoc spending • • • • Minimal attention to cost drivers and rogue buying Poor demand planning and unleveraged spend Limited market insight and supplier management Poorly written contracts and overly complex specs Focus approach to Category Management • Deep understanding of spend areas and suppliers identifies targeted opportunities Comprehensive market knowledge improves negotiation capabilities • Access to broader supply base facilitates competition • Collaboration with internal customers creates alignment for selected buying strategies Design repackaging - After Difference in approach Fragmented Strategy with Ad-hoc spending Minimal attention to cost drivers and rogue buying Poor demand planning and unleveraged spend Limited market insight and supplier management Poorly written contracts and overly complex specs Focus approach to Category Management Minimal attention to cost drivers and rogue buying Poor demand planning and unleveraged spend Limited market insight and supplier management Poorly written contracts and overly complex specs Design repackaging - Before Segmentation Marketing: New Methods for Capturing Business Markets • A definition of segmentation and discussion of its benefits. • Guidelines for conducting the market research necessary for identifying needs. • The strategic applications of needs-based segmentation. • A working description of tactical applications relating to the marketing mix. • The design and implementation of a market information system. • A framework and guidelines for implementing this approach. Design repackaging - After Segmentation Marketing: New Methods for Capturing Business Markets A definition of segmentation and discussion of its benefits. A working description of tactical applications relating to the marketing mix. Guidelines for conducting the market research necessary for identifying needs. The design and implementation of a market information system. The strategic applications of needsbased segmentation. A framework and guidelines for implementing this approach. Design repackaging - Before Stock Market A stock market, equity market or share market is the aggregation of buyers and sellers (a loose network of economic transactions, not a physical facility or discrete entity) of stocks (also called shares); these may include securities listed on a stock exchange as well as those only traded privately. Size of the market Stocks can also be categorized in various ways. One common way is by the country where the company is domiciled. Stock exchange A stock exchange is a place or organization by which stock traders (people and companies) can trade stocks. Companies may want to get their stock listed on a stock exchange. Participation by head of household race and gender The racial composition of stock market ownership shows households headed by whites are nearly four and six times as likely to directly own stocks than households headed by blacks and Hispanics. Market participant Market participants include individual retail investors, institutional investors such as mutual funds, banks, insurance companies and hedge funds, and also publicly traded corporations trading in their own shares. Design repackaging - After Stock Market A stock market, equity market or share market is the aggregation of buyers and sellers (a loose network of economic transactions, not a physical facility or discrete entity) of stocks (also called shares); these may include securities listed on a stock exchange as well as those only traded privately. Size of the market Stocks can also be categorized in various ways. One common way is by the country where the company is domiciled. Stock exchange A stock exchange is a place or organization by which stock traders (people and companies) can trade stocks. Companies may want to get their stock listed on a stock exchange Participation by head of household race and gender The racial composition of stock market ownership shows households headed by whites are nearly four and six times as likely to directly own stocks than households headed by blacks and Hispanics. Market participant Market participants include individual retail investors, institutional investors such as mutual funds, banks, insurance companies and hedge funds, and also publicly traded corporations trading in their own shares. Design repackaging - Before Concerns OPA Concerns Processing, controlling, confirming and settling the firms and client's transactions to a high quality standard Researching and troubleshooting problems within the area of expertise Documenting process flows and creating procedure manuals for the functions performed Contributing to the development of re-engineering methods to improve processes, reduce risks, increase controls and/or increase customer satisfaction Sharing knowledge of processes and systems with new analysts Assisting with client service initiatives for firm's clients Design repackaging - After Concerns Operations Analyst Concerns 1 Processing, controlling, confirming and settling the firms and client's transactions to a high quality standard 2 Researching and troubleshooting problems within the area of expertise 3 Documenting process flows and creating procedure manuals for the functions performed 4 Contributing to the development of re-engineering methods to improve processes, reduce risks, increase controls and/or increase customer satisfaction 5 Sharing knowledge of processes and systems with new analysts 6 Assisting with client service initiatives for firm's clients Design repackaging - Before Automotive Packaging Brand and packaging is most important for purchasing decisions. During any shopping experience a distinctive, well designed and functional packaging adds considerable value in influencing shopper perceptions and purchasing decisions. It increases the incentive to the product and helps to navigate in the variety of products. One-third of consumer decision-making is based on packaging. At the point of sale, the product and the packaging are perceived as a unit and most remembered, more than price and advertising. Design repackaging - After Automotive Packaging Brand and packaging is most important for purchasing decisions. During any shopping experience a distinctive, well designed and functional packaging adds considerable value in influencing shopper perceptions and purchasing decisions. It increases the incentive to the product and helps to navigate in the variety of products. One-third of consumer decision-making is based on packaging. At the point of sale, the product and the packaging are perceived as a unit and most remembered, more than price and advertising. Design repackaging - Before ISF functions ISF has global presence. It is present in Americas, Africa, Asia, Europe, Australia and the Middle East. Experts in achieving targets and it serves various industries like Aerospace & Defense 2) Automotive 3) Banking & Capital Markets, Insurance 4) Media & Entertainment 5) Consumer Products 6) Energy 7) Healthcare, Life Sciences 8) Retail etc Revenue: 10580 Million $ Profit: 402 Million $ Design repackaging - After ISF functions ISF has global presence. It is present in Americas, Africa, Asia, Europe, Australia and the Middle East. Experts in achieving targets and it serves various industries like Aerospace & Defense Consumer Products Automotive Banking & Capital Markets, Insurance Media & Entertainment Energy Healthcare, Life Sciences Retail Revenue: Profit: 10,580 Million $ 402 Million $ Design repackaging - Before Online retail business details Pros It gives customers the chance to experience instant gratification at home It lets new customers find you even if you’re not a local business It is a way to test niche products in a safe, affordable way It allows you to run lower inventory levels You get the chance to compete globally while still staying local It’s fun! Cons 1. It takes a lot of time to operate. 2. Chargebacks are more common than in person. 3. You must be accurate with your shipping costs. 4. Search engine penalties can dramatically reduce the amount of natural traffic you receive. 5. There’s no way to accept cash. 6. It requires overhead costs that can be equal to a physical store. Design repackaging - After Online retail business details Pros Cons It gives customers the chance to experience instant gratification at home It takes a lot of time to operate. It lets new customers find you even if you’re not a local business Chargebacks are more common than in person. It is a way to test niche products in a safe, affordable way You must be accurate with your shipping costs. It allows you to run lower inventory levels Search engine penalties can dramatically reduce the amount of natural traffic you receive. You get the chance to compete globally while still staying local There’s no way to accept cash. It’s fun! It requires overhead costs that can be equal to a physical store. Design repackaging - Before Target Market Market: Provider 500+ MA: SAP, Microsoft AX, Sage X3 Gr. middle class 101 – 499 MA: Comarch, Applus Microsoft AX, Sage X3, Infor, Sage Baeurer Pro Alpha, Netsuite, Plex Small middle class 11-100 MA: Target market 6- 100 MA: Sage OfficeLine, Mesonic, SoftENGINE, Microsoft Dynamics NAV, Selecline, SAP Business ONE, Alphaplan, eNVenta, acumatica, Abacus, Actindo, Solvaxis Micro company 1 - 10 ma: Lexware, WISO, Sage 50, PC merchant, Sage One, Collmex, HS, SilverP, ScopeVisio, Sage Office Online Design repackaging - After Target Market Market Provider SAP, Microsoft AX, Sage X3 Comarch, Applus Microsoft AX, Sage X3, Infor, Sage Baeurer Pro Alpha, Netsuite, Plex Sage OfficeLine, Mesonic, SoftENGINE, Microsoft Dynamics NAV, Selecline, SAP Business ONE, Alphaplan, eNVenta, acumatica, Abacus, Actindo, Solvaxis Lexware, WISO, Sage 50, PC merchant, Sage One, Collmex, HS, SilverP, ScopeVisio, Sage Office Online 500+ MA: Gr. middle class 101 – 499 MA: Small middle class 11-100 MA: Target market 6- 100 MA: Micro company 1 - 10 MA: Design repackaging - Before Inspiring Customers Together With Our Partners Vision Mission Target No. 1 Automotive Business Competence & Innovative Products Quality Market Leadership Shift from Original Inspire Customers Worldwide Push Premium Attractive Price Best Brand Experience Continuous Growth Design repackaging - After Inspiring Customers Together With Our Partners No. 1 Automotive Business VISION MISSION TARGET Competence & Innovative Products Quality Market Leadership Shift from Original Inspire Customers Worldwide Push Premium Best Brand Experience Attractive Price Continuous Growth