Download St. Elizabeth Marketing and Planning At St. Elizabeth Healthcare, we

St. Elizabeth Marketing and Planning
At St. Elizabeth Healthcare, we believe we all walk the road to better health together.
We’re here to provide you with all the information that you need to know about our
organization. Regardless of your curiosity or interest, we can help you find the
answers to the information you’re seeking.
What We Do
Our team consists of individuals who focus on marketing, communication, public
relations, planning strategies and government relations. We are responsible for
everything the public sees, and we also communicate internally with associates, as
well. For example, that colorful and lively “e” that you
see everywhere is our creation, and we hope you find
that it’s a good representation of the kind of vital,
caring organization we are. Our people also write
InTouch, Healthy Neighbors, Connection and press
releases that are picked up by local publications. The
brochures in your department, the posters on our
walls and the St. Elizabeth Healthcare website are all
created and maintained by our team.
We are here to ensure that the St. Elizabeth Healthcare brand is displayed in a
professional and consistent way so that it makes sense to every person who sees it.
Did you know we have very specific guidelines for our brand? For example, the St.
Elizabeth logo is comprised of three colors with specific “hex codes” that ensure our
colors are exactly the same every time they are used. We also have font
requirements, capitalization requirements and countless other guidelines that make us
recognizable to the community. That is why, if you ever have a marketing need (such
as posters, brochures, press releases, newsletters, give-a-ways, presentations and
anything else that is associated with St. Elizabeth), you should contact us to help!
Please don’t hesitate to contact us at [email protected] or call
(859) 301-6300 if you ever have any marketing needs.
Mission, Vision and Values
Mission Statement
As a Catholic healthcare ministry, we provide comprehensive and compassionate care
that improves the health of the people we serve.
Our Vision
We will be a national leader in healthcare excellence.
Our Values
INNOVATION - I seek better ways to perform my work, find creative solutions, and
embrace change.
COLLABORATION - I understand that mutual respect and teamwork are critical to
accomplishing goals. I work with others to achieve the best individual and collective
outcomes.
ACCOUNTABILITY - I use resources efficiently, respond to others promptly, face
challenges in a timely manner, and accept responsibility for my actions and decisions.
RESPECT - I respect the dignity and diversity of our associates, physicians, patients,
family, and community members. I promote trust, fairness, and inclusiveness through
honest and open communication.
EXCELLENCE - I believe in serving others by pursuing excellence in healthcare. I
compassionately care for the mind, body, and spirit of each patient.
Resources
Press Room contains current news releases. These releases are distributed to the
media to inform the public about what is going on at St. Elizabeth Healthcare.
Community Calendar holds upcoming St. Elizabeth Healthcare events ranging from
major hospital events to Mobile Mammography screenings to yoga classes offered by
Holistic Health.
Marketing updates and maintains social media sites such as Facebook, Twitter and
LinkedIn so that St. Elizabeth can connect with associates and the community.
The Best of what’s Human. And Humanly Possible.
Our newest advertising campaign was launched in April, 2011. This campaign slogan
was chosen because it represents two very important values of St. Elizabeth
Healthcare: our focus on offering compassionate, quality care, and our focus on
offering the best available healthcare through cutting-edge technology and services.
The color yellow was chosen as a focal point because it represents cheerfulness and
energy. Yellow is also present in our logo as well, symbolizing a sunrise, which
represents a new day.
One more responsibility of the St. Elizabeth Healthcare marketing team is to
determine the best outlets for displaying this new message. It is important that we
reach the correct market of people, in the right locations, during the right time of day.
This new campaign will be seen throughout our community on billboards, the sides of
buses, our website and on television commercials as well. We hope you enjoy seeing
our new ads around the Greater Cincinnati area and realize how much care went into
both the creation and placement of them!
Our Team
Sarah Giolando, Senior Vice President and Chief Strategy Officer
Rosanne Nields, Vice President Planning and Government Relations
Barbara Kazen, Director of Operational Effectiveness
Sandra Sims, Director Marketing, Public Relations, Communications
David Bailey, Manager of Community Relations and External Affairs
Cary Graham, Manager of Physician Marketing
Tony Hyott, Manager of Strategy Support
Guy Karrick, Manager of Public Relations
Lauryn Moore, Manager of Marketing for St. Elizabeth Physicians
Lynda Schlarman, Website Coordinator
Theresa Taylor, Manager of Marketing
Sarah Wice, Manager of Communications
Diane Bielo, Website Analyst
Gary Hartwig, Marketing Analyst
Brent Harvey, Planning & Marketing Analyst
Sarah Littlefield, Communications Analyst
Charlie Schicht, Marketing Analyst
Shelly Whitehead, Communications Specialist Denise
Denise Clarke, Administrative Assistant
Glenna Long, Administrative Assistant
Nancy Loomis, Marketing Volunteer