Download AIRN_DEVELOPMENT OF MISSION, VISION and VALUES

THE MISSION STATEMENT
A Mission Statement is a
statement of the purpose of
AIRN; its reason for
existing. It should be
concise; one or two
sentences.
THE WHY?
A Mission Statement captures
AIRN’s goals and the
philosophies underlying them.
Equally important, the
mission statement sets forth
what AIRN is all about to its
members, employees, and the
rural community which it
ultimately serves.
THE WHATS
•What can be done to tailor
the organization’s services
to meet member needs, and
their success, now and in
the future?
• What image does our
business want to convey?
•What are association’s
services? How will they
change over time?
•What level of service does
the association actually
provide? What makes our
service special?
SAMPLE MISSION STATEMENT
To assist and represent the agricultural retail (and wholesale?) supply (and
service?) industry while promoting the sound stewardship and utilization of
agricultural inputs. We accomplish this objective by:
 Gathering and communicating useful information for our members;
 Influencing policy processes that affect the agro-inputs (retail?)
industry;
 Developing and fostering the communication and utilization of high
standards of agronomic practices; and
 Promoting and encouraging the safe and environmentally sound
handling and use of quality seed, nutrient (fertilizer?) and crop
protection products.
VISION STATEMENT
Vision statement: One sentence
describing the clear and
inspirational long-term desired
change resulting from AIRN’s
work.
It should:
•Describe the ideal future.
•Reflect AIRN’s mission and
values.
•Answer the question, what
impact does AIRN want to have
on society?
•Unite AIRN in a common,
coherent strategic direction.
•Convey a larger sense of AIRN’s
purpose, so that employees see
themselves as “building a
Mosque” rather than just “laying
the stones.”
Sample Vision Statement
Our vision is an agricultural inputs (retail?)
industry which is integrated, prosperous,
competitive, and is ethically and
environmentally sustainable.
Developing Core Values
Sample Value Statement
Quality
We promote the production, distribution, sales and use of high quality agricultural
inputs. We value agriculture as an essential part of society.
Inclusiveness
We recognize the interdependence of all in the agro-inputs industry and strive to
consider all viewpoints in our activities. We value diversity in serving all populations.
Leadership & Collaboration
We work in partnership with a broad range of organizations and initiatives to
strengthen our strategic impact.
Ethics
We practice high ethical business standards.
Environmental responsibility
We respect and protect the environment. We are committed to strategies and policies
that support and advance a sustainable environment.