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Georgia Agriculture Education Curriculum
Course:
Unit 15:
01.462 Floriculture Production and Management
Floral Design
Lesson 1: Importance of Floral Design
GPS: ................................................................................................AG-FL-17(a), AG-FL-18(b)
Academic Standards: SSEM12, SSEM13
Objectives:
1. Evaluate the economic value of floral design to marketing a
greenhouse crop.
2. Observe customer needs and desires when purchasing a
greenhouse product.
Teaching Time:
1.5 hours
References:
Reiley, H. Edward & Carroll L. Shry, Jr. Introductory Horticulture. Delmar
Publishers, Inc. Albany, NY. 1991.
Griner, Charles. Floriculture Designing and Merchandising. Delmar Publishers, Inc.
Albany, NY. 1995.
Hunter, Norah T. The Art of Floral Design. Delmar Publishers, Inc. Albany, NY.
ISBN: 0-8273-5089-9. 1994.
PowerPoints:
1. Types of Flower Shops
2. Principles of Floral Design
3. History of Floral design
4. Basic Floral Design
5. Marketing Your Horticulture Service Business
Websites:
http://www.aboutflowers.com/press_b1.html
http://www.homemakingcottage.com/holidays/centerpieces.html
Materials and Equipment:
Materials for mock sales
Course: 01.462
Floriculture Production and Management
Revised May 2007
Unit 15, Lesson 1
1
Georgia Agriculture Education Curriculum
Course: 01.462
Floriculture Production and Management
Revised May 2007
Unit 15, Lesson 1
2
Georgia Agriculture Education Curriculum
TEACHING PROCEDURE
Introduction and Mental Set
Obtain the figures from a local florist of the number of flowers they sold on a
certain holiday.
Example:
100 dozen red roses – Valentine’s Day
50 dozen pink roses
200 dozen carnations
Then ask the students if they have sent or received flowers in the last year.
How did it make them feel? Was it an important gesture to them or the
person receiving the flowers? Why do we send flowers?
Discuss what crops are used for certain occasions and whether they need
sun, shade, heavy water, color preference or any other customer needs.
Discussion
1.
How do retail floral designers make important economic impact in
the floriculture business?
A.
They purchase all of the materials and design the corsages,
wreaths, sprays, and table arrangements.
B.
Customer service- delivery, gift wrapping and reminder services.
C.
55% of the gross sales come from weddings, funerals, hospitals
and holidays.
2.
What are some establishments that economically benefit from
floral design?
A.
Retail outlets
B.
Mass marketers (Kmart, Wal-Mart, etc.)
C.
Grocery stores
D.
Flower shops
E.
Nursery/greenhouses
3.
What makes the designer important when selling flower
arrangements and floriculture crops?
A.
Must know what the customer wants and needs such as: color,
sun, shade, fertilization, water and price.
Course: 01.462
Floriculture Production and Management
Revised May 2007
Unit 15, Lesson 1
3
Georgia Agriculture Education Curriculum
B.
C.
Must be able to make a design pleasing to the eye. Elegant or
a showy design- whatever the customer wants.
Must look the price-appropriate value, price each item before
arrangement.
SUMMARY
Knowing what the customer wants and needs is a very important
aspect in the floral design business.
Have students simulate a floral or greenhouse plant business. Some
students play the role of a customer and another as the
designer/salesperson. Salesperson should determine what kinds of
crops and design are needed based on color, sun, shade, occasion
etc.
Evaluation
Written quiz
Group evaluation on simulation of retail floral design
Course: 01.462
Floriculture Production and Management
Revised May 2007
Unit 15, Lesson 1
4