Download ITC1000D

Subject Description Form
Subject Code
ITC1000D
Subject Title
Introduction to Digital Presentation
Credit Value
3 credits
Level
1
Pre-requisite/
<Co-requisite> /
(Exclusion)
Objectives
Nil
Intended Learning
Outcomes
Upon completion of the subject, students will be able to:
a. apply a wide range of relevant digital applications for creating digital
presentations; (Learning outcome relates to Literacy)
b. explore the use of multimedia and virtual applications in fashion
presentations.; (Learning outcome relates to Life-long learning)
c. design, manage and execute professional presentations. (Learning
outcome relates to Higher order thinking)
Subject Synopsis/
Indicative Syllabus
(I)
Introduction and overviews
 Introduction to digital presentation skills
 Concept of multimedia presentation
 Development of multimedia technology in design
(II)
Basic operation skills
 Basic theories and methodologies of visual communications
 Computer illustration
 Basic digital drawing skills
 Presentation techniques and approaches
(III)
Presentation of image manipulation
 Elements of visual communications
 Introduction to form and visual ordering
 Introduction to color theory and relationship
 Exploration of different media in creative visual images
 Relationship between text and image
(IV)
Media and production technique
 Creative approach of mixed media
 Idea and technique development
 Ability to understand basic visual terminologies and techniques
 Basic techniques and concepts of three-dimensional presentation
This course provides students general knowledge of digital presentation
theories, planning, applications, and designs. The course aims to provide
students with pragmatic theories and practical skills of creating digital
presentations. The course enables students to identify different methodologies
and tools of designing digital presentations as well as applying appropriate
digital medium for the generation of design ideas.
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(V)
Content Building
 Gathering materials
 Listing information
 Grouping and linking ideas in presentation
 Sequencing


Teaching/Learning
Methodology
Lectures are structured to convey theories and concepts;
Tutorials and workshops are designed to deepen the knowledge
delivered in the lecture; and
Group/individual presentation and case studies are employed as the
assessment tools for critical thinking, team working and communication
skill.

Assessment
Methods in
Alignment with
Intended Learning
Outcomes
Specific assessment
methods/tasks
%
Intended subject learning outcomes to
weighting be assessed (Please tick as appropriate)
1. Continuous
Assessment
100%
Total
100%
a
b
c



Explanation of the appropriateness of the assessment methods in assessing the
intended learning outcomes:
This continuous assessment instrument will include a design project and
various classroom exercises that helps students to develop their abilities in
generating creative ideas exploration, tackling research and problem solving
skills, developing independent learning skills, and evaluating their own
learning process by critical reflection. The assessment method of the
assignment is divided into four categories in order to help students to achieve
the intended learning outcomes, they are
(1) Creativity and Idea Exploration (25%) – assessing students’ ability to
create and design by applying diverse design theories;
(2) Research and Problem Solving Skills (25%) – assessing students’ ability
to solve problems by using research and analysis;
(3) Independent learning (25%) - assessing students’ ability to selfmotivation in furthering knowledge, skills and interests; and
(4) Critical reflection (25%) - assessing students’ ability to evaluate own
process of learning to make improvements. An Assessment Rubric is designed
to assess students’ coursework and assignment.
Student Study
Effort Expected
Class contact:

Lecture
12 Hrs.
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
Tutorial/ Studio
26 Hrs.
Other student study effort:
Reading List and
References

Assignments
16 Hrs.

Research/Experiment
50 Hrs.
Total student study effort
104 Hrs.
Indicative Readings
Adobe Photoshop CS3 Professional Classroom in a Book, Adobe Press
The Official training workbook from adobe systems
Garth Gardner Company. (2003). Gardner's computer graphics & animation
dictionary / edited by Garth Gardner. Washington DC: Garth Gardner
Company.
Mandel, S. (1993). Effective presentation skills (Rev. ed.). Menlo Park, Calif.:
Crisp Publications.
Pender, K. (1996). Digital graphic design. Oxford [England]: Focal Press.
Vince, J. (1992). Computer graphics. London: Design Council.
Proposed Magazine & Periodicals:
- IDN
- Eye
- Computer Graphic Works
- Wallpaper
- Colors
Proposed Relevant Websites:
- http://ffffound.com
- http://www.designcouncil.org.uk
- http://www.notcot.com
- http://www.apple.com/
- http://www.coolhomepages.com/
- http://www.thesitewizard.com
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