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MATHARI RAMASWAMY 91-9790970220 | Adyar, Chennai | [email protected] Product Management Partnerships Strategic planning and forecasting Business Analysis Customer delight Customer analytics Presales and proposals Innovation and Product Growth Lean Six Sigma Team building Key Competence Over 12 years’ experience working in presales, product management and business analysis in digital Publishing and content media industry Engaged, retained and turned clients into brand ambassadors for company’s new services Professional Experience MangoSense Inc. Aug 2013 – Present Sr. Digital Product Manager Clients: Pearson, Corus Entertainment, and Singapore Ministry Of Education MangoReader is a web and mobile platform that enables children and authors to read, create and share stories. MangoReader iOS and Android apps have 20k registered subscribers with 100,000 app downloads. Managing a consistent flow of product improvements across the web and mobile properties, with the goal of delivering happiness to consumers. To accomplish this, collaborating with the design, product, and engineering teams—and solve users’ needs. Defined product value proposition, competitive analysis, positioning, proposals, and feature roadmap in alignment with MangoReader's business strategy and working closely with client partners to accomplish partnership goals. Led teams and delivered across campaign measurement, strategic analysis and segmentation, digital marketing and analytics. Built Digital Analytics team at MangoReader starting it in 2012. Currently working across areas like 1. Owned Channels Optimization (includes analysis for optimizing Website User Experience, Mobile App Experience, Onsite Search Experience and several onsite step by step funnels) 2. Earned Channels Optimization (includes Social Media Analytics) 3. User acquisition and retention analysis for MangoReader in-app subscriptions using Mix panel, Parse, App-See and Google Analytics. Skills: Marketing Analysis, Digital (mobile and Web) Analytics, Deck Writing, Product ideation, Presales and partnerships, UI mockups, newsletters, manual testing, agile, product market fit analysis, topline growth. Technology: RoR, HTML5, JS, MongoDB, Perl MATHARI RAMASWAMY 91-9790970220 | [email protected] PreMedia Global Operations Manager, Educational Media Clients: Ebsco, Silver chair Technology: Java, Perl, and MySQL Dec 2012 – Aug 2013 Legacy Migration Studio™: Web application that dynamically assess the content PDFs, auto normalize and structure the content with XML mark-ups, add Dublin metadata to help content synchronization to automate digital first workflows. Understand the necessities to conceive a prototype, monitor manual testing and executing (Legacy Migration Studio), effort estimation and scheduling, monitoring and coordinating regular releases. Focused on process and best practices, stakeholder engagement, change management with supporting departments and triage production issues impacting the product. Skills: Operations, data migrations, media content production, client coordination, user-flow requirements. Technology: Java, HTML5, JS, CSS3, MySQL, PERL, XML, and XSL Laserwords, an Spi Global Company March 2001 – December 2012 Sr. Manager, XML Content Technology Solutions Clients: Houghton Mifflin Harcourt, McGraw-Hill, Pearson, Triumph Learning, Nat-geo. IPF ™ is a cloud based web application that automates the publishing process and providing the infrastructure to re purpose the content into multiple output formats. The time and manual effort required for the publishing process is significantly reduced, whilst business opportunities are increased for the publishers. Responsible for planning and executing IPF Integrated K-12 content Publishing Platform by gathering and prioritizing digital needs of publishers. Ensured that the product supports the company’s overall strategy and goals. Revamped Digital content production implementing XML first workflows for Educational publishing internally and the same is implemented successfully at K-12 North American business/ client's place. Managed a $1.5M+ project development budget across multiple disciplines and oversaw complex production schedules for web, mobile, and disc-based media content. Coordinated team of QA, IT, engineering, design, and content specialists including staff, contractors, local and onshore project managers. Provided troubleshooting, support, and training to authors and internal clients. Skills: Operations, Presales, business analysis, Product ideation, proposal writing, project management and client coordination, implementation, UI mockups, draft wireframes, market analysis. Technology: Java, HTML5, JS, CSS3, MySQL PERL, XML, and XSL Manager, Digital Content services and NIMAS May 2007- April 2011 Client: Scholastic, Nat Geo, McGraw-Hill Education, and Vista Higher Learning Autotag ™ is a web based workflow solution with functionalities for automating and streamlining proofing, reviewing and approval processes while strengthening and extending the overall publishing management effectiveness of your enterprise. Led two primary areas for Autotag™ external platform integration, and author "onboarding" experience, which MATHARI RAMASWAMY 91-9790970220 | [email protected] encompasses registration, access rights, chapter creation, metadata addition and previewing. Project management for cross-team, cross-platform strategic initiatives as well as managing content on delivery platforms for eBook authoring, art description writing and dynamic custom publishing. Led K-12 Digital operations. Made Laserwords the single largest producer of media deliverables for North American Clients (Educational Publishers). Skills: Project Management, Lean Six Sigma, Business requirement gathering, client coordination, accessibility eBook, ePub Technology: Java, HTML, JS, CSS3, MySQL Perl, and XML Project Manager May 2005- May 2007 Led content digitization projects with complete responsibility of project planning, communicating scheduling, resource optimization & final deliverables Led tool & development team for building solution, accelerator and component in XML driven processes XML Analyst April 2001-May 2005 Designed/reverse-engineered XML Schemas. Created XML DTDs for different data processing standards and procedures Education Madurai Kamaraj University Masters of Science MATHARI RAMASWAMY 91-9790970220 | [email protected] 1997