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MATHARI RAMASWAMY
91-9790970220 | Adyar, Chennai | [email protected]
Product Management
Partnerships
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Strategic planning and forecasting
Business Analysis
Customer delight
Customer analytics
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Presales and proposals
Innovation and Product Growth
Lean Six Sigma
Team building
Key Competence
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Over 12 years’ experience working in presales, product management and business analysis in digital
Publishing and content media industry
Engaged, retained and turned clients into brand ambassadors for company’s new services
Professional Experience
MangoSense Inc.
Aug 2013 – Present
Sr. Digital Product Manager
Clients: Pearson, Corus Entertainment, and Singapore Ministry Of Education
MangoReader is a web and mobile platform that enables children and authors to read, create and share stories.
MangoReader iOS and Android apps have 20k registered subscribers with 100,000 app downloads.
Managing a consistent flow of product improvements across the web and mobile properties, with the goal of
delivering happiness to consumers. To accomplish this, collaborating with the design, product, and engineering
teams—and solve users’ needs.
Defined product value proposition, competitive analysis, positioning, proposals, and feature roadmap in alignment
with MangoReader's business strategy and working closely with client partners to accomplish partnership goals.
Led teams and delivered across campaign measurement, strategic analysis and segmentation, digital marketing
and analytics. Built Digital Analytics team at MangoReader starting it in 2012. Currently working across areas like 1.
Owned Channels Optimization (includes analysis for optimizing Website User Experience, Mobile App
Experience, Onsite Search Experience and several onsite step by step funnels)
2.
Earned Channels Optimization (includes Social Media Analytics)
3.
User acquisition and retention analysis for MangoReader in-app subscriptions using Mix panel, Parse,
App-See and Google Analytics.
Skills: Marketing Analysis, Digital (mobile and Web) Analytics, Deck Writing, Product ideation, Presales and
partnerships, UI mockups, newsletters, manual testing, agile, product market fit analysis, topline growth.
Technology: RoR, HTML5, JS, MongoDB, Perl
MATHARI RAMASWAMY
91-9790970220 | [email protected]
PreMedia Global
Operations Manager, Educational Media
Clients: Ebsco, Silver chair
Technology: Java, Perl, and MySQL
Dec 2012 – Aug 2013
Legacy Migration Studio™: Web application that dynamically assess the content PDFs, auto normalize and structure
the content with XML mark-ups, add Dublin metadata to help content synchronization to automate digital first
workflows.
Understand the necessities to conceive a prototype, monitor manual testing and executing (Legacy Migration
Studio), effort estimation and scheduling, monitoring and coordinating regular releases.
Focused on process and best practices, stakeholder engagement, change management with supporting
departments and triage production issues impacting the product.
Skills: Operations, data migrations, media content production, client coordination, user-flow requirements.
Technology: Java, HTML5, JS, CSS3, MySQL, PERL, XML, and XSL
Laserwords, an Spi Global Company
March 2001 – December 2012
Sr. Manager, XML Content Technology Solutions
Clients: Houghton Mifflin Harcourt, McGraw-Hill, Pearson, Triumph Learning, Nat-geo.
IPF ™ is a cloud based web application that automates the publishing process and providing the infrastructure to re
purpose the content into multiple output formats. The time and manual effort required for the publishing process is
significantly reduced, whilst business opportunities are increased for the publishers.
Responsible for planning and executing IPF Integrated K-12 content Publishing Platform by gathering and
prioritizing digital needs of publishers. Ensured that the product supports the company’s overall strategy and goals.
Revamped Digital content production implementing XML first workflows for Educational publishing internally and
the same is implemented successfully at K-12 North American business/ client's place.
Managed a $1.5M+ project development budget across multiple disciplines and oversaw complex production
schedules for web, mobile, and disc-based media content.
Coordinated team of QA, IT, engineering, design, and content specialists including staff, contractors, local and onshore project managers. Provided troubleshooting, support, and training to authors and internal clients.
Skills: Operations, Presales, business analysis, Product ideation, proposal writing, project management and client
coordination, implementation, UI mockups, draft wireframes, market analysis.
Technology: Java, HTML5, JS, CSS3, MySQL PERL, XML, and XSL
Manager, Digital Content services and NIMAS May 2007- April 2011
Client: Scholastic, Nat Geo, McGraw-Hill Education, and Vista Higher Learning
Autotag ™ is a web based workflow solution with functionalities for automating and streamlining proofing,
reviewing and approval processes while strengthening and extending the overall publishing management
effectiveness of your enterprise.
Led two primary areas for Autotag™ external platform integration, and author "onboarding" experience, which
MATHARI RAMASWAMY
91-9790970220 | [email protected]
encompasses registration, access rights, chapter creation, metadata addition and previewing.
Project management for cross-team, cross-platform strategic initiatives as well as managing content on delivery
platforms for eBook authoring, art description writing and dynamic custom publishing.
Led K-12 Digital operations. Made Laserwords the single largest producer of media deliverables for North American
Clients (Educational Publishers).
Skills: Project Management, Lean Six Sigma, Business requirement gathering, client coordination, accessibility
eBook, ePub
Technology: Java, HTML, JS, CSS3, MySQL Perl, and XML
Project Manager May 2005- May 2007
 Led content digitization projects with complete responsibility of project planning, communicating
scheduling, resource optimization & final deliverables
 Led tool & development team for building solution, accelerator and component in XML driven processes
XML Analyst April 2001-May 2005
 Designed/reverse-engineered XML Schemas. Created XML DTDs for different data processing standards
and procedures
Education
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Madurai Kamaraj University
Masters of Science
MATHARI RAMASWAMY
91-9790970220 | [email protected]
1997