Download Increase business and grow profit with the APC Channel

Increase business and
grow profit with the APC
Channel Partner Program
Targeted to your specific business and designed
to help you compete in a changing marketplace
apc.com/personalpage
What do you need to succeed?
Attract new customers, lower business risk, and better target your opportunities.
Trends show that traditional product sales are declining while managed services are increasing. New technology
— virtualization, cloud computing, co-location — is changing what your customers need and creating new
opportunities. And concerns about energy costs and efficiency are multiplying.
How do you grow your business in this kind of environment? With the right partner.
At APC by Schneider Electric, we want to:
• Help you differentiate yourself so you can deliver unique additional value that attracts customers
and improves profit.
TM
• Meet all your customers’ challenges today and in the future with a dynamic and innovative range of IT and non-IT
infrastructure solutions and services that allow you to capitalize on new opportunities.
• Provide the kind of educational, collaborative, marketing, and financial benefits you want.
We’ve listened to you and made improvements to our Channel Partner Program.
When our Partners speak, we listen. APC works hard to ensure we offer the services and tools necessary for our
Partners to be more successful and ultimately more profitable. Our focus and improvements all come down to
providing profitability, enablement, support, and an overall better Partner experience.
We now offer a more flexible, better targeted program that includes new solutions and services not offered before.
We are working to make the program easier to use through process and online changes. You will discover that you
have an increased ability to move up through the program levels to access additional benefits. Working with APC will
lower your business risk with proven quality and results — like saving your customers up to 30% on their energy costs.
So, if you’re new to APC — check us out. And if you’ve been a Partner for a while — take another look. We are more
committed than ever to helping you turn market challenges into new opportunities by offering innovative solutions
that are easy to sell. This is Partnership, evolved.
2 | APC Channel Partner Program
More flexibility and increased opportunities
Program levels are aligned with how you do business today.
Participating in the APC Channel Partner Program means you gain special access to a wide variety of APC IT and
non-IT solutions and services as well as many other benefits. Below is the structure of the program, which includes
four levels with new certification areas available under each level. This structure allows you to focus on areas that
best fit with your business — so you decide how you want to add value when delivering solutions to customers.
Partner Program Structure
Registered
Partner
Select
Partner
Premier
Partner
Elite
Partner
• Complete online profile
• Complete online profile
• Complete online profile
• Complete online profile
• Achieve at least one
Select certification
• Achieve at least one
Premier certification
or any three different
Select certifications
• Achieve at least one
data center
certification
• Achieve revenue
requirements
No certification
• Achieve revenue
requirements
Business Networks
Business Networks
Data Center
Software
Software
Prefabricated
Data Center
Cooling
Cooling
SOHO
IT Power
IT Power
Industrial Secure Power
Industrial Secure Power
Managed Service
Provider
Managed Service
Provider
APC Channel Partner Program | 3
Top 5 reasons to join the
APC Channel Partner Program
The program will constantly evolve to meet your changing needs.
Be part of an elite team and gain an advantage over your competitors by being part of the
APC Channel Partner Program. Here are the top five ways the Partner Program can benefit you:
With access to multiple certifications and updated trainings, your employees
can provide more value, extend your offer, and gain additional credibility.
With different types of certifications available, you gain the flexibility to choose
how and when you add value when delivering solutions.
With multiple ways to grow through certification, you gain increased ability to
move up through the program levels and access additional benefits.
Being able to better target your opportunities to your own business practices
means fewer risks and more possibility of maximum profit.
With full access to all of the APC IT products and some non-IT products
available today, you gain increased business oppor tunities and easier
access to new customers.
How the program is evolving
Additional certifications
Updated trainings
Additional products
• Software
• SOHO
• Data Center
• Cooling
• Cooling
• Business Networks
• IT Power
• StruxureWare for Data Centers
• Industrial Secure Power
• Managed Service Provider
• Software
• Prefabricated Data Center
4 | APC Channel Partner Program
TM
Benefits you can count on
The benefits of joining the Partner Program range from best-in-class education and diverse enablement, to
dedicated support, to profitability focused on driving your business, all with the aim of improving your overall
Partner experience. Below is a breakdown of what the Partner Program offers to you.
APC joined the Schneider Electric family in 2007 and took on the name APC by Schneider Electric but you will
still see some places that refer to APC only, such as the APC iRewards Program and the APC website. Schneider
Electric is committed to continuing the same great quality products and services that APC has always provided.
Enhancing your
Partner experience
Improving Partnerspecific support
Offer
Description
What’s new
APC Personal Page
An individualized web page for each Partner with content geared toward
your business, and access to the various incentive programs.
Content and navigation
is improved.
Training
and enablement
Free technical and strategy education through classroom learning and live
or self-paced webinars.
New and updated
trainings.
Preferred Partner
Support Line
A dedicated line just for Partners for quick access
to our Customer Care Center.
Newly updated menu
selection.
Dedicated Partner
Development Team
A team of highly specialized Partner Development Representatives
dedicated to supporting APC resellers.
Increased coverage for
all of North America.
Value-added Alliances
Our solutions are integrated with key Alliance Partners such as Cisco ,
Microsoft , VMWare , and IBM .
Constantly growing
partnerships.
Online Marketing Center
Provides support for executing marketing campaigns including
customizable marketing materials.
New interactive portal.
Sales Tools
Access to sales tools and other research such as expert white papers
and industry-leading blogs to follow.
Easier-to-access tools
tailored for the user
profile and activity.
APC Digital Marketing
Solutions
Resource for enhancing your digital presence with customers through
customized, industry-revelant website development, lead-generating email
campaigns, and more.
Updated assets and
expanded functionality.
Market Development
Funds (MDF)
Best-fit model for marketing funds for Partners based on level
and growth with APC.
Provides strong
demand generation with
strategic alignment.
Partner Locator
A tool that allows customers to locate Partners.
Improved search logic
and results.
Opportunity Registration
Program (ORP)
Rewards you for identifying, developing, and winning new business.
Partner Opportunity
Program (POP)
Rewards you with new business based on strong partnership
and engagement.*
APC iRewards Program
Points that can be redeemed for prizes, distribution credit, or MDF.
New ways to accrue
and spend points.
Programs built around
our Industry Alliances
We have several additional programs focused on rewarding Partners for
solution selling, especially when in conjunction with selling other leading
industry vendors.
Newly expanded Attach
programs.
®
Providing more
diverse enablement
Profitability focused
on driving business
for Partners
®
®
®
Process and implementation
improvements made to
ORP and POP.
*Eligibility pending requirements.
APC Channel Partner Program | 5
How Partner Program benefits are distributed
Benefits will be focused where and how you need them.
As you progress through each tier of our program, your profit opportunities increase. The program provides
financial differentiation to Partners, including points-based rewards, opportunity registration, back-end incentives,
and other programs ensuring our Partners’ profitability.
See chart below for extended breakout of which levels receive which benefits.
Registered
Select
Premier
Elite
Business Enablement
Personal Page with free online
resources and training
ü
ü
ü
ü
Partner Locator Listing
ü
ü
ü
ü
ü*
ü*
Partner Opportunity Program
Profitability Programs
Single-phase Reseller TradeUPS Program
ü
ü
ü
ü
APC iRewards Program
ü**
ü**
ü**
Opportunity Registration Program
ü
ü
ü
Identify, receive discount
ü
ü
ü
Design, receive configuration discount
ü
Partner Portal content
ü
Attach Incentive Program
ü
Edge IT
ü
ü
ü
ü
ü
ü
ü
Data Center Incentive Program
Data Center Demo Program
ü
ü
Marketing Enablement
APC Online Marketing Center
ü
ü
ü
ü
APC Digital Marketing Solutions
ü
ü
ü
ü
ü***
ü***
Market Development Funds
*POP program may have additional requirements. Contact APC for more information at [email protected]
**Some Partners are ineligible for this program (for example: IT or Electrical Distributors, National Accounts, etc.)
***Premier Partners may request MDF, while Elite Data Center Partners accrue MDF via the Data Center Incentive Program
6 | APC Channel Partner Program
Now is the best time to get actively involved
in the APC Channel Partner Program.
Get started today!
Current Partners
Go to your APC Personal Page and revisit the tools and benefits now available to you. Contact us at
[email protected] and you will be connected to your dedicated Partner Development Representative.
Not yet a Partner?
Go to www.apc.com/personalpage and register your business by creating a Personal Page and creating a
Channel Partner Profile under “My Account.” Once you have registered, you will be able to explore the program
through your APC Personal Page.
APC Channel Partner Program | 7
Secure your place in the
APC Channel Partner Program.
APC is the pioneer of innovative cooling technology, modular data center
physical infrastructure, and products for home and business networks.
As an associated brand of Schneider Electric, APC is an integral part of
a comprehensive portfolio of solutions, software, and services that enable
energy management and efficiency across all industries.
Schneider Electric USA, Inc.
Boston ONE Campus
800 Federal Street
Andover, MA 01810
Preferred Partner Support Line: 800-771-1272
www.apc.com
www.scheider-electric.com
April 2016
©2016 Schneider Electric. All Rights Reserved.
Schneider Electric | Life Is On is a trademark and the property of Schneider Electric SE, its subsidiaries, and affiliated
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