Download Rezidor celebrates Responsible Business Action Month and takes

Brussels, August 2009
Rezidor celebrates Responsible Business Action Month
and takes action for Childhood
The Rezidor Hotel Group celebrates Responsible Business Action Month for the 6th year: In
September, all 275 operating hotels of the company across Europe, the Middle East and Africa
are encouraged to organize social and environmental activities – engaging with employees,
guests and the local community, and raising awareness for Responsible Business. A special
focus will be placed on fundraising for Rezidor’s corporate charity organisation, World
Childhood Foundation. “Charitable organisations are also suffering in the economic crisis, but
we believe the “Yes I Can!” attitude of our employees can help make it right”, comments Sarah
Rooney, Manager Responsible Business at Rezidor.
Hotels will undertake activities ranging from traditional community and environmental events
like car free days, blood donations and tree plantings to more creative and fun activities with a
certain twist seeking sponsorship in aid of Childhood. “Our take action for Childhood campaign
will see General Managers work as receptionists, Chief Engineers attempt to remain silent for
a day and employees who will dress in green for the month, all competing for the action prize
for the most creative fundraising for World Childhood Foundation”, says Sarah Rooney. For the
first time, hotels can promote their fundraising activities for the World Childhood Foundation
online – by creating their own webpage on www.firstgiving.com featuring messages, photos
and videos around their Responsible Business efforts.
Responsible Business Action Month is part of Rezidor’s company-wide Responsible Business
Programme which was launched in 2001 and comprises responsibility for guest and employee
health & safety, respect for social & ethical issues within the company and reduced
environmental impact. Rezidor was also the first hotel group to offer guests carbon offset
possibilities. For its engagement the group has received several awards including the
Worldwide Hospitality Award in 2004.
Since June 2007 the World Childhood Foundation is Rezidor’s corporate charity partner. This
non for profit organisation, founded in 1999 by H.M. Queen Silvia of Sweden, is dedicated to
serving the most vulnerable children in the world –those living on the street, who are sexually
abused, exploited or trafficked for sexual purposes.
For further information please contact:
Christiane Reiter, Director Corporate Communication
Tel. +32 2 702 9222, [email protected]
Renu Snehi, Director Corporate Communication
Tel. +32 2 702 9241, [email protected]
About The Rezidor Hotel Group
The Rezidor Hotel Group is one of the fastest growing hotel companies in the world. The group features a portfolio
of more than 380 hotels in operation and under development with close to 81,000 rooms in 59 countries.
Rezidor operates the brands Radisson Blu Hotels & Resorts, Regent Hotels & Resorts, Park Inn and Country
SM
Inns & Suites in Europe, Middle East and Africa, along with the goldpoints plus loyalty programme for frequent
hotel guests. Under a worldwide licence agreement with the iconic Italian fashion house Missoni, Rezidor also
operates and develops the new lifestyle brand Hotel Missoni.
In November 2006, Rezidor was listed on the Stockholm Stock Exchange. Carlson Companies is the main
shareholder.
The Corporate Office of the Rezidor Hotel Group is based in Brussels, Belgium.
For more information on Rezidor, visit www.rezidor.com