Download Group 3 FiveForcces of Daiso

Group: Group 3
Organization: Daiso
Industry: Small commodity
Name： Wang Chun
Student Code: 582131007
Name： Wang Xiaoxia
Student Code: 582132006
Name： Feng Yuting
Student Code: 582131010
Name： Vatcharakan Kanmai
Student Code: 582132009
Name： Daranee Luxsanayothin
Student Code: 582132012
We are in the industry. What are the industry situation?
Threat of New Entry
Why
Because Daiso is a big Business have many
branch of chain and franchise in a whole
world
High
Big
Low
Small
Daiso has different products type and
combination, its products and selling
module is very creative in the industry.
Very
Non
ความภักดีตอ่ ตราสินค้ า
(Brand royalty)
Daiso has a large marketing share and with
branches all over world, it enjoys high
brand royalty
High
Low
ต้ นทุนการเปลีย่ นแปลง
(Switching costs)
The products selling in Daiso are basically
goods we need in our life, so it doesn’t cost
a lot to switching the customer of Daiso
High
Low
ความจาเป็ นด้ านต้ นทุน
(Capital requirements)
To reach such scale of Daiso, it requires
highly on the capital investment.
High
Low
การเข้ าถึงการกระจายสินค้ า
(Access to distribution)
Convenient for distribution is important in
support for all people and cover network
Difficult
Easy
วงจรชีวติ ของอุตสาหกรรม
(Industry life cycle)
Industry life cycle must long but product
life cycle must short
Long
Short
ขนาดของธุรกิจ
(Economic of scale)
ความแตกต่างของสินค้ า (Product
differentiation)
Because support for production process
ความต้ องการเรี ยนรู้
(Learning curve advantages )
Reason of development and move up and
adjust business all time
High
Low
การคาดการณ์การตอบโต้ จากฝ่ ายตรง
กันข้ าม
Necessary for monopoly in market &
import – export a goods and products of
Japan
High
Low
Threat of New Entry
(Expected retaliation)
High
Low
Ex. Delivery or distribution must have
many way and too many commitment in
business, if government too much protect
or control that will be hard to manage
process
With the huge number of shops, Daiso
enjoys high profitability.
Protect
Free
High
Low
การกระจุกตัวของผู้ซื ้อ
(Buyer concentration)
Why
The buyer does not come as a big group.
- The buyer focuses only on essential
goods.
High
Big
Low
Small
ความภักดีตอ่ ตราสินค้ า
(Brand royalty)
With the reputation and popularity in the
industry, and more importantly, based on
the price policy and product quality
High
Low
ต้ นทุนการเปลีย่ น
(Switching costs)
Daiso store brands from Japan, where most High
people already knows the brand.
Customers have confidence in the product.
It’s difficult to live in the industry without
promotion
Certain products no longer needed
High
Low
การเข้ าไปเป็ นเจ้ าของในห้ วงโซ่อตุ สาห
กรรม
(Backward integrate)
With the scale of Daiso and the number of
suppliers and type of suppliers, it[s easy for
Daiso to do backward integration.
Difficult
Easy
ผู้ซื ้ออ่อนไหวต่อราคา
(Buyer price sensitivity)
If buyer price sensitivity is high,they [o not
care about the quality of products and they
will buy cheaper products than those of
our company.
High
Low
มีตวั เลือก
(Choice of selection)
If buyers have a lot of choice when they
buy products, they will have more power.
High
Low
นโยบายของรัฐ
(Government policies)
การทากาไรในอุตสาหกรรม
(Industry profitability)
Bargaining power of Buyers
ผู้ซื ้อมีข้อมูล
(Buyer information availability)
Why
Low
Bargaining power of Suppliers
จานวนผู้ผลิตวัตถุดิบ
(Number of suppliers)
Why
Daiso sells 100,000 goods and with various
location of the branches, Daiso has large
number of suppliers.
High
High
Low
Low
การรวมตัวกันของผู้จดั ส่ง
(Suppliers integration)
When the suppliers integration is higher
than buyer integration, it means the
suppliers have more power.
High
Low
ผู้ผลิตวัตถุดิบสร้ างความแตกต่าง
(Degree of differentiation of
When the supplier provides you with same
products,you have more power to choose
what you want to buy, so the same supply
line would be good for company.
If the switching costs are high, companies
should pay more money when they want
change supplier, so the company will have
less power.
Very
Non
High
Low
การทดแทนของวัตถุดิบ
(Substitute inputs)
If the substitute inputs is high,the company
will have more choices when they buy raw
materials,so suppliers have low power to
bargain.
High
Low
การเข้ าไปเป็ นผู้ผลิตสินค้ าปลายทาง
(Forward Integration)
If the company earns more money than the
supplier, the supplier will be interested in
entering the market.when the forward
integration is difficult, the supplier will
hard to enter the market.
Difficult
Easy
High
Low
inputs)
ต้ นทุนการเปลีย่ น
(Switching costs)
ต้ นทุนวัตถุดิบเมื่อเทียบกIบราคาขาย
(Cost of inputs relative to
selling price)
If the cost of inputs has low relativity,the
company will have more power to
bargain with suppliers.
จานวนและปริ มาณที่ต้องการจากผู้จดั
ส่ง
(Volume to supplier )
If you want to buy a lot of goods from
suppliers,they don’t want to lose your
orders ,so they have low power.
High
Low
Threat of Substitutes
Why
If the switching cost is high,the company
who have substitutes will cost more money
and time to switch customer,so it’s benefit
to our company.
High
Big
Low
Small
If the relative price of substitute products
is high,the customer won’t choose the
substitutes,and the company won’t lose
customers.
High
Low
ต้ นทุนในการเปลีย่ นไปใช้ สนิ ค้ าทดแท
น
(Switching cost)
ระดับราคาสินค้ าทดแทน
(Relative Price of substitute
products)
Threat of Substitutes
Why
High
Low
คุณภาพสินค้ าทดแทน
(Relative quality of substitute)
Customers usually want to buy the high
quality products,so if the relative quality of
substitutes is low,customer won’t want to
choose them,and we won’t lose them.
Very
Low
จานวนสินค้ าทดแทน
(Number of substitute products)
If the number of substitute products is
high,these product will influence our
products,for example,the customer may
choose substitutes,so it will reduce the
profit of our company.
High
Low
Industry Rivalry
จานวนคูแ่ ข่งขัน(Number of
Why
The more companies in the competition,
the more intense the competition will
be,so the profits will fall.
High
Big
Low
Small
การเติบโตของอุตสาหกรรม
(Industry growth rate)
If the industry growth rate is high,the
company will get more profit ,on the other
hand,when the industry grows slowly, each
company will be more competitive to
compete for market share.
High
Low
การผลิตส่วนเกิน
(Product exceed)
If our products are better than those of
other companies, customers will be more
willing to buy our products.
High
Low
การมีอปุ สรรคในการออกจากอุตสาหก
รรม
(Barriers to exit)
If companies have exit barriers, even if the
profit is very low, companies will continue
to stay in the market, then it will lead to
low profit of some good companies.
High
Low
ขนาดของคูแ่ ข่งในอุตสาหกรรม
(Relative size of competitors)
If the relative size of competitors is
same, they will grab the opponent's
business, and thus lead to fierce
competition.
Same
Big-Small
การคาดการณ์การตอบโต้ จากผู้นาตลา
ด
(Expected retaliation from the
If the expected retaliation from the market
leader is high,the company may not be
able to survive.
High
Low
competitors)
market leader)