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Property Marketing and Selling Preparing the Property for Marketing: Pre-Marketing “RED PHASE” Research Property value on MLS or through a comp software o Create Current Market Analysis 3 actives, 3 solds in last 3 months, 3 pendings o Determine Current Fair Market Value (FMV) / As-Is value o Determine After Repaired Value Lock Box w/ key if not already o Post code in file and give to whomever is going to be showing the property o Hire showing service or property marketer / manager as needed Renovated, staged and neutral décor o Hire a clean out crew/handyman as needed o Order a dumpster as needed o Clean, crisp feel, off white and tan paint scheme, off white, tan carpet scheme, staging in bathrooms, kitchens, living areas and three bedrooms Final Cleaning o Hire a cleaning crew as needed o $12- $19 dollars per hour per cleaning person Record a video using the “Flip” cam of the house o Create a you tube account o Title and Tag appropriately o Create a you tube video with link o Email the link to prospective buyers via email if they ask “UGLY” sign o White poster board on a stick IF PROPERTY IS STILL OCCUPIED Contact homeowner about scheduling showings o Explain FSBO marketing protocol, signage & virtual tour video to homeowner o Obtain “Go ahead” and availability from homeowner for showings Marketing Campaign Checklist Option Contract Secured, Notice of Option Recorded and Marketing is a “GO” Lock Box with key on front door o Buy lockboxes @ Home Depot and any local hardware store o $25 - $50 Sign in the front yard o Black and Yellow o Directing buyers to call the phone number to schedule a showing appointment o RENT TO OWN / NO BANK QUALIFYING 8-10 Lease Option signs in neighborhood with basic info “3 bed/2bath” Rent to Own with Phone number o SIGNS SHOULD SAY “NO BANK QUALIFYING, RENT TO OWN ADDRESS PHONE Short property description Internet Sites to sell houses o Sellpoint via Realeflow o Postlets o www.postlets.com o Take POSTLETS Flyers to REIA groups & other networking groups o Put POSTLETS flyers in the subject property on the countertops o Email POSTLETS Flyer to buyer’s list Blast out to syndicated sites on POSTLETS o Create & Post Craigslist ad from POSTLETS code Add virtual video tour to Craigslist ad (fee to upgrade) Oodle.com Trulia.com Craigslist.com Syndicated to others Call Buyer’s List (Realeflow Power Matching) Email Buyer’s List (Realeflow Power Matching) o Constant Contact, I Contact, Outlook, Realeflow o Newsletter to buyers once a month with houses for sale Banner sign across garage o “No Bank Qualifying / Rent to Own – Must sell, Make Offer” Sign in front yard Literature Box in the front yard w/30 sheets o Front of sheet has details o Back has additional pictures Clear sheet holder in house with 20 sheets and 20 business cards 1-800 # with recording “talking house” o www.automaticresponse.com o Automatic Response Technologies Voice Broadcast to any investors, buyers, rent to own buyers o www.automaticresponse.com OPEN HOUSE MARKETING Open House for buyers o Thursdays o 4-7 pm o Sign in front yard o Plus appointments set up with each buyer o Example: 4, 4:15, 4:30, 4:45, 5, 5:15, 5:30, 5:45, 6 LOCKING DOWN THE “C” BUYER All potential buyers see house with someone there Interested buyers get pre-approved (mortgage broker) o We want to see how close the buyers are to actually getting a bank loan o Many buyers are closer then they think Follow up with buyers to get feedback Keep “Buyers Sheet” on every buyer who goes to every house in 3 ring binder based on area OR o Input into Realeflow Open Road notes All potential offer or “letters of intent” are faxed to investors office for investor’s review and counteroffer Track marketing/ keys/ lockboxes/ pricing/ offers Get house under contract with end buyer Finalize any counter offers and sign all paperwork with the “C” buyer o Application o Rental Agreement o Option to Purchase Agreement o Purchase and Sales Agreement o Notice of Option to Record o Copies of Deposit Checks o Copies of Rent Checks o Copies of Cleared Checks All closing doc’s from optionee (investor) to new “C” buyer are kept in a GREEN FILE FOLDER at the office “C” BUYER FINANCING FOR SANDWICH LEASE OPTION DEALS Mortgage broker and investor work closely to monitor the “C” buyer’s credit, try to get them approved for a bank loan as quickly as possible. Credit Repair for “C” buyer set up as needed Regular communication with the “C” buyer to monitor their progress for getting a bank loan and make sure they are keeping the house up Close the “C” buyers deal when they can get a bank loan Get the check