Download Property Marketing and Selling

Property Marketing and Selling
Preparing the Property for Marketing: Pre-Marketing “RED PHASE”
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Research Property value on MLS or through a comp software
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Create Current Market Analysis
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3 actives, 3 solds in last 3 months, 3 pendings
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Determine Current Fair Market Value (FMV) / As-Is value
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Determine After Repaired Value
Lock Box w/ key if not already
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Post code in file and give to whomever is going to be showing the property
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Hire showing service or property marketer / manager as needed
Renovated, staged and neutral décor
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Hire a clean out crew/handyman as needed
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Order a dumpster as needed
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Clean, crisp feel, off white and tan paint scheme, off white, tan carpet scheme,
staging in bathrooms, kitchens, living areas and three bedrooms
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Final Cleaning
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Hire a cleaning crew as needed
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$12- $19 dollars per hour per cleaning person
Record a video using the “Flip” cam of the house
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Create a you tube account
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Title and Tag appropriately
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Create a you tube video with link
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Email the link to prospective buyers via email if they ask
“UGLY” sign
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White poster board on a stick
IF PROPERTY IS STILL OCCUPIED
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Contact homeowner about scheduling showings
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Explain FSBO marketing protocol, signage & virtual tour video to homeowner
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Obtain “Go ahead” and availability from homeowner for showings
Marketing Campaign Checklist
Option Contract Secured, Notice of Option Recorded and Marketing is a “GO”
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Lock Box with key on front door
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Buy lockboxes @ Home Depot and any local hardware store
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$25 - $50
Sign in the front yard
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Black and Yellow
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Directing buyers to call the phone number to schedule a showing appointment
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RENT TO OWN / NO BANK QUALIFYING
8-10 Lease Option signs in neighborhood with basic info “3 bed/2bath” Rent to Own with
Phone number
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SIGNS SHOULD SAY
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“NO BANK QUALIFYING, RENT TO OWN
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ADDRESS
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PHONE
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Short property description
Internet Sites to sell houses
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Sellpoint via Realeflow
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Postlets
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www.postlets.com
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Take POSTLETS Flyers to REIA groups & other networking groups
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Put POSTLETS flyers in the subject property on the countertops
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Email POSTLETS Flyer to buyer’s list Blast out to syndicated sites on POSTLETS
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Create & Post Craigslist ad from POSTLETS code
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Add virtual video tour to Craigslist ad (fee to upgrade)
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Oodle.com
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Trulia.com
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Craigslist.com
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Syndicated to others
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Call Buyer’s List (Realeflow Power Matching)
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Email Buyer’s List (Realeflow Power Matching)
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Constant Contact, I Contact, Outlook, Realeflow
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Newsletter to buyers once a month with houses for sale
Banner sign across garage
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“No Bank Qualifying / Rent to Own – Must sell, Make Offer”
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Sign in front yard
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Literature Box in the front yard w/30 sheets
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Front of sheet has details
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Back has additional pictures
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Clear sheet holder in house with 20 sheets and 20 business cards
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1-800 # with recording “talking house”
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www.automaticresponse.com
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Automatic Response Technologies
Voice Broadcast to any investors, buyers, rent to own buyers
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www.automaticresponse.com
OPEN HOUSE MARKETING
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Open House for buyers
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Thursdays
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4-7 pm
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Sign in front yard
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Plus appointments set up with each buyer
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Example:
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4, 4:15, 4:30, 4:45, 5, 5:15, 5:30, 5:45, 6
LOCKING DOWN THE “C” BUYER
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All potential buyers see house with someone there
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Interested buyers get pre-approved (mortgage broker)
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We want to see how close the buyers are to actually getting a bank loan
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Many buyers are closer then they think
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Follow up with buyers to get feedback
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Keep “Buyers Sheet” on every buyer who goes to every house in 3 ring binder based on area
OR
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Input into Realeflow Open Road notes
All potential offer or “letters of intent” are faxed to investors office for investor’s review and
counteroffer
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Track marketing/ keys/ lockboxes/ pricing/ offers
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Get house under contract with end buyer
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Finalize any counter offers and sign all paperwork with the “C” buyer
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Application
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Rental Agreement
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Option to Purchase Agreement
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Purchase and Sales Agreement
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Notice of Option to Record
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Copies of Deposit Checks
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Copies of Rent Checks
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Copies of Cleared Checks
All closing doc’s from optionee (investor) to new “C” buyer are kept in a GREEN FILE
FOLDER at the office
“C” BUYER FINANCING FOR SANDWICH LEASE OPTION DEALS
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Mortgage broker and investor work closely to monitor the “C” buyer’s credit, try to get them
approved for a bank loan as quickly as possible.
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Credit Repair for “C” buyer set up as needed
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Regular communication with the “C” buyer to monitor their progress for getting a bank loan
and make sure they are keeping the house up
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Close the “C” buyers deal when they can get a bank loan
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Get the check