Download Appnext releases the first Self-Serve Advertising Platform offering

Appnext releases the first Self-Serve Advertising Platform offering CPI Bidding for scalable and
transparent mobile app distribution
Supporting an extensive community of over 8,000 mobile publishers reaching 230 million mobile users,
Appnext’s self-serve advertising solution provides app advertisers with scale, full transparency and direct
control over cost-effective and laser targeted user acquisition.
London, UK – November, 1st, 2014, The Appnext Self-Serve Advertising Platform is launching to provide
a transparent marketplace that operates on a Cost-Per-Install (CPI) bidding basis, allowing app
advertisers to place direct CPI bids on specific publisher sources.
“Appnext is enabling app advertisers to get in the driver’s seat and be the ones in direct control over
their app distribution,” said Elad Natanson, founder, Appnext. “For the first time, mobile advertisers
have a self-serve system with CPI bidding campaigns where they have access to all the campaign
information and are able to optimize their activity without needing to go through an account manager.”
The Appnext Self-Serve Platform brings full transparency to app distribution by enabling advertisers to
know precisely where their apps are being promoted, and which publishers and app categories perform
best, etc. Leveraging this data, Appnext provides advertisers with a solution for optimizing their
campaigns through an easy-to-use, self-serve platform by adjusting their CPI bids to reach positive ROI
for each source and scale the top-performing ones.
“In what has become a highly competitive environment for apps, acquisition is an exact science these
days. Appnext's self-serve platform is a game changer with the control and CPI bidding capability it
provides app advertisers,” said Elliot Hool, VP Marketing, Fabula Gaming.
Integrated with top app and website publishers, Appnext serves over 6 Billion app requests a month
recommending relevant apps to 230 million mobile users worldwide. Appnext’s reach and unique CPI
model for specific publisher sources provide mobile advertisers with a user acquisition solution which is
scalable and cost-effective while delivering quality users. Solely dedicated to app discovery, the
company sees its mission to enable developers with efficient and scalable solutions to help them grow
successful app businesses.
Until now, any SMB app developer seeking the control, scale and minimum budget barriers of a selfserve solution was literally forced to work with Google, Facebook OR Twitter on a CPM or CPC-basis.
Appnext provides the only self-service app user acquisition solution providing the freedom to instantly
make any campaign change without waiting for an account manager to implement it, while only paying
for installs, not impressions OR clicks.
In the two weeks since the Appnext Self-Serve Platform went live, over 100 new advertisers have signed
up without any promotion for this new offering. And more than 90% of these advertisers have re-signed
after their initial budget finished.
About Appnext
Appnext is a leading monetization and distribution platform exclusively dedicated to building great
mobile businesses by promoting apps. With a growing community of over 8,000 developers, Appnext
connects mobile publishers and advertisers directly and transparently, amplifying their monetization
and app distribution efforts. The company is headquartered in Tel-Aviv with satellite offices in Europe.