Download $5K FASHION SCHOLARSHIP FUND CASE STUDY

$5K FASHION SCHOLARSHIP FUND CASE STUDY – CUSTOMIZABLE TEMPLATE
BACKGROUND:
[Briefly provide background on the topic industry, company or theme of the case.]
OBJECTIVE:
In this case study, you will explore [reiterate case topic]. Your objective is to [develop new product/develop growth
strategy/chose a competitive response/increase revenue, decrease costs or increase profits/determine turnaround
strategy/ access market, partnership or venture attractiveness]
Note: The objective should be specific to design & product development / merchandising & marketing / technology
& analytics / supply chain management.
PART I: CONDUCT RESEARCH REQUIRED TO ACHIEVE CASE OBJECTIVE
[Challenge scholar to conduct initial due diligence needed to tackle objective at hand such as customer analysis,
competitive analysis, industry analysis or a company SWOT.]
Note: While the format of Part I should be similar across all four case types, it should be customized for each case
type, not unlike the objective of the case.
PART II: BASED ON RESEARCH IN PT I, CREATE A STRATGEY THAT FULLFILLS CASE OBJECTIVE
A. DESIGN & PRODUCT DEVELOPMENT
Identify a white space opportunity for a new line of product [provide parameters such as distribution channel,
industry, company or end use] based on your research in part I.
1.
2.
3.
4.
5.
6.
7.
Develop a brand name and a positioning statement targeted at the customer you identified in Part I;
explain the story behind your concept and why it will work.
To support your theory, include two pages from your process book showing the stages of your creativity
to develop the garments.
Create an inspiration board for your new line.
Create a hangtag and label design.
Create a descriptive materials story (fabric, fiber, alloy etc.). Include three colors ways and three prints.
Design 6 items within your new product line and 6 rendered full body looks.
Create detailed flat technical sketches, front and back of the garment for two complete looks.
B. MERCHANDISING & MARKETING
Identify an existing product [provide parameters such as distribution channel, industry, or end use] that has the
greatest opportunity for growth based on research in part I.
1.
2.
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5.
Based on the SWOT analysis you conducted in part I, explain why you believe this new product will be
successful in [provide parameters such as distribution channel, industry, or end use].
Develop a launch plan for your product. Consider the following:
What will the assortment breadth and depth look like? How will it differ between distribution
channels?
How and where will you display the merchandise? Consider visuals, placement & space.
Develop a marketing campaign to promote your product launch.
Provide a concise six-month financial plan detailing expected sales, receipts, profit margin and inventory.
What are your plans to scale up your product is successful? How will you liquidate your product’s
inventory if it does not sell?
C. TECHNOLOGY & ANALYTICS
Develop a process which will allow you to predict [sales demand/costs/profitability/customer behavior/viability of
entering market] using [provide parameters on data/resources available].
1.
2.
Identify a market player you believe is currently best in class in terms of using predictive technology to
[accomplish case objective]. Explain your choice.
Develop your own set of instructions which will act as an algorithm model for predicting [sales
demand/costs/profitability/customer behavior/viability of entering market] using [provide parameters on
data/resources available].
Identify five to ten specific inputs you would use to build your model. Data available for your analysis
will include [provide parameters on data/resources available].
Identify how you would collect and normalize this data in order to use it in your algorithm
Identify how you would measure the effectiveness of your algorithm and any assumptions you would
have to make about the objective, your inputs or your results
D. SUPPLY CHAIN MANAGEMENT
Identify an improvement to supply chain model within [provide parameters such as distribution channel, industry,
company or end use] in order to [increase profitability/increase production output/decrease costs/improve
customer experience/improve speed to market/improve quality].
1.
2.
3.
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Identify a market player you believe is currently best in class in terms of tackling the case objective.
Identify all stakeholders involved in tackling the case objective.
Based on research in part I, what is our recommendation to achieve the objective at hand? What are
some alternative approaches that can be explored and why is the one you chose the best?
Conduct a risk analysis of your suggested strategy.
Conduct a detailed cost & benefit analysis of your suggested strategy.
How would you monitor to ensure your strategy is conducted ethically across your entire supply chain?
JUDGING CRITERIA:
You will be judged equally on the depth and relevance of your research (Part I, 40% of score), the creativity and
feasibility of your ideas (Part II, 55% of score) and the clarity with which you portray both. Following format
directions will account for the remaining 5% of your score. Your case will be judged by industry professionals
including the YMA FSF Board of Governors, YMA FSF Mentors, and YMA FSF Alumni. Keep your audience in mind
when ensuring your ideas are clear and well-supported.
Scholars should draw on their findings from Part I and build on them in Part II. All scholars must also use at least
one primary source as part of their research, whether it is through an interview, a self-distributed survey, or a selfled focus group.
FORMAT DIRECTIONS:
All case studies are to be done in an 8 ½“ by 11“portrait, APA format, with no exceptions.
All case studies must be no longer than 10 pages: 4 pages for Part I and 6 pages. This does not include appendix,
bibliography and footnotes, which should take up no more than 5 additional pages.
Make sure to include a title page with your name, major and one sentence to summarize your case.
Do not include your name or school as case studies are judged anonymously.
Make sure your proofread your case study. Points will be taken off for not following format directions, as well as
for grammar and spelling errors.