Download JOB DESCRIPTION Job title: Individual Giving Fundraiser Report to

JOB DESCRIPTION
Job title:
Individual Giving Fundraiser
Report to:
Head of Fundraising, PR & Trading Subsidiaries
Hours
37.5 hrs p/wk
Salary:
£28,000 pa - £30,000pa
MAIN PURPOSE OF JOB
 The post-holder will be responsible for developing and increasing income
from new and existing donors through regular giving, individual donations,’
In Mem’ donations and campaigns, appeals, direct marketing initiatives and
legacies. The role will encompass donor development, supporter acquisition
and retention, through research and relationship building, combining a
target driven approach with a caring and empathetic manner.
 To ensure all patients and families involved in fundraising activities are
treated with sensitivity and confidentiality at all times.
MAIN RESPONSIBILITIES AND TASKS
To work with the Head of Fundraising & Fundraising Team to achieve the following;
Donations and Regular Giving Development
 Develop and run the programme of regular giving for the hospice.
 Devise, implement and manage initiatives such as direct mail and email
marketing to attract new donors to the hospice.
 Devise initiatives to encourage donors to both give more regularly and at a
higher level.
 Continue to keep up to date with legislation, custom and practice with
regard to gift aid and other tax effective methods of giving.
 Promote and develop celebration giving such as from weddings, birthdays
and anniversaries.
 To monitor, analyse and segment the fundraising database for fundraising /
mailing purposes.
 To research, gathering intelligence from other hospice and charity source to
inform the individual giving programme at Compton Hospice.
 To develop and deliver a programme of exceptional donor care to engage and
retain supporters.
Legacies and In Memoriam Giving
 To develop a Compton Hospice legacy marketing plan with the PR &
marketing team which demonstrates and measures activity to achieve
required income targets.
 To develop relationships with key supporters to nurture legacy pledges.
 To keep accurate records of pledges and outstanding legacies including
follow-up with solicitors.
 To develop strong links with local solicitors to both promote the hospice as a
beneficiary and to help with initiatives such as Will Week.
 To keep abreast of relevant legislation relating to legacies.







Be responsible for devising and implementing ongoing initiatives which
continue to maximise legacy income to the hospice.
To ensure appropriate legacy information is accessible for all patients, staff,
volunteers and visitors.
Ensure all legacy fundraising is done sensitively and appropriately.
Devise and implement strategies which increase ‘in memoriam’ giving to the
hospice including building lasting relationships with families and other
parties.
Manage and develop any specific appeals such as Light up a Life, Sunflower
Appeal or other in memory campaigns, to maximise income streams.
To organise legacy events to encourage new and existing supporters to leave
a gift in their will.
To use database and other research tools to identify prospective legacy
donors.
Promotional activity
 To work with the PR & Marketing team and the Head of Fundraising to
promote individual. giving and legacy campaigns, including the production
of promotional material to raise awareness.
 To work with the PR & Marketing team and Head of Fundraising to develop
press releases, social media activity and website posts to promote individual
giving and legacies and to generate funds.
GENERAL RESPONSIBILITIES
 To work at all times in a way that reflects the values of the Hospice.
 To keep abreast of best practice in fundraising and of key developments in
charity income streams.
 To keep up to date with best practise and legislation in relation to direct
marketing including use of mail, email and telephone.
 To work within the guidelines and codes of practice of the Fundraising
Regulator and the Institute of Fundraising.
 To work within the framework of local and national legislation on donation
and legacy fundraising.
 To work with the Head of Fundraising to ensure the cost effectiveness of all
methods of fundraising.
 To undertake administrative duties associated with the role as required.
 To build effective links with the external and internal stakeholders.
 To take a collaborative approach in working across all areas of fundraising
and the wider organisation.
 To provide the Head of Fundraising with regular updates and written
progress reports.
COMMUNICATION AND WORKING RELATIONSHIPS
 To work closely with all departments in the Hospice and its volunteers in
order to understand service delivery and funding needs.
 To work alongside and support the rest of the Fundraising team and liaise
closely with the PR & Marketing team, Senior Leadership team, Trustees and
local solicitors with regards to legacies.
 To build working relationships with a variety of internal and external
stakeholders, including community and corporate supporters, solicitors,

trustees, voluntary groups, individual donors, patients and families in order
to achieve financial targets.
To work closely with the Head of Fundraising to develop and grow individual
giving and in memorial giving.
Other
 A commitment to diversity and equal opportunities.
 The use of own vehicle with full driving licence
 Full driving license and access to a vehicle with business insurance required
 Ability and willingness to travel as required to fulfill the role
 Reliable and prepared to work outside normal working hours as required
 Must attend courses / conferences relevant to job role and as part of
professional development
 You will be required to observe the “no smoking” policy at all times.
 To carry out any other reasonable requests and duties as instructed by the
Head of Fundraising, PR & Trading Subsidiaries /Chief Executive Officer to
support the work of Compton Hospice
PERSON SPECIFICATION
Individual Giving Fundraiser
Requirements
Education and
Qualifications
Skills and knowledge
Essential
Educated to degree level or
equivalent
Minimum of two years
fundraising experience
Experience of working on
individual giving campaigns
and related fundraising
Experience of supporter
development and relationship
management
Experience of income and
expenditure budget
management
Experience of meeting
financial targets
Direct experience of individual
giving and/ or in memorial
fundraising
Knowledge of fundraising
databases
Knowledge of legacy giving and
donor journey relationships
Excellent verbal and written
communication and listening
skills.
Excellent influencing and
relationship building skills
Ability to monitor, analyse and
segment data and contacts for
fundraising purposes
Desirable
Recognised
Fundraising
qualification
Member of the
Institute of
Fundraising
Experience of
changes to working
practises within
Hospices
Experience of working
with volunteers
Knowledge of the
Institute of
Fundraising codes of
best practice
Knowledge of the legal
requirements relating
to legacies and
general fundraising
Knowledge of
regional/ national
fundraising
environment and
trends
Ability to make decisions, as
part of managing a complex
and varied workload
Ability to work well with
colleagues to secure their
understanding of your
objectives
Good computer and IT skills
Excellent presentation skills
effectively deliver
presentations to a wide and
varied audience
Personal skills and
attributes
Mature and confident attitude
Ability to empathise and be
sensitive in difficult
circumstances
Excellent planning and
organisational skills
Willingness to learn and use
initiative
People oriented and a team
player
Able to work under pressure
and to targets
Enthusiastic, positive attitude
Ability to communicate with
and motivate a wide range of
people
Creative, flexible character
and a generator of ideas
Passionate about the work of
the Hospice
Sense of Humour
Attention to detail