Download Turin ILO Strategic Organising

Strategic Organising
Carl Roper, National Organiser,
Trades Union Congress
Ways to combine
managers
organisers
entrepreneurs
bureaucracy
Civic
Organisation
markets
CLIENTS
Members/Citizens
CUSTOMERS
SOCIAL
SERVICE
SOCIAL ACTION
SOCIAL
MARKETING
Building a Modern Union Movement Directions for Change
“Phase IV”
Large Scale
Industry / Sector
Organising
“Phase III”
Scale
Pace
Comprehensive
Campaigns
“Phase II”
Strategic
Direction
“Shaped”
Hotshops
Organising
“Phase I”
Recognise Crisis & Basic
Capacity Building
Building
Capacity
Developing
Comprehensive Campaign
Capacity – on Ground,
Internal & Air
Growth Strategy(s)
Restructuring Resource
Allocation
(from David Chu)
A strategic choice framework:
Two key dimensions
Organisational Capacity
High
Low
Strategic Leverage
Strong organization;
high leverage
Weak organization;
low leverage
Low
© David Weil: Boston University / Harvard University
Factors affecting strategic leverage
Economic Climate/
Product Market
Technology and
Work
Organisation
Social
Attitudes
Union
Labour Market
© David Weil: Boston University / Harvard
University
Political / Regulatory
Institutions
Central components of organisational
capacity for unions
Central components
Formal organisation
Key features
Human resource
system
Hiring / firing / job ladders
People
Culture
National/ Regional / Local
structure and reporting
relationships
Composition of elected,
volunteer, and staff
members
Who gets the credit/does
the work
© David Weil: Boston University / Harvard University
Sources of union power
What you need to know about the company
What does this mean for
organising and recruitment?
•Important to remember that all good
organising is local…but it is also strategic!
•That means
•Quantitative AND Qualitative strength in
the workplace
•Linking where we devote resources to
where we need to be effective
Some questions?
• Existing awareness and capacity in our unions?
• How would this effect existing practice on
organising and representing members?
• To what extent would this mean a reallocation
of resources?
• How would this impact on officers and
activists?
Further information?
• Email me at [email protected]
• www.strongerunions.org