Download The History Of Ice Hockey

Sher-Wood Hockey Stick Global Sourcing
Presented by:
Muhammad Arslan Malik
Taimoor Saeed
Muhammad Arslan Qureshi
MS-PM 3-A
Supply Chain Management
Introduction
•
The History Of Ice Hockey

Origin of the game is 4,000 years ago.

In 1892 “Lord Stanley’s Dominion Challenge Trophy” referred to be Stanley Cup.

In 1917, National Hockey League” NHL was founded in Montreal.
 In 1920 it was the Part of Olympics held in Belgium.
 By late Twentieth Century, Ice Hockey became popular Northern Hemisphere.
•
Ice Hockey Stick

Equipment's classified into 5 categories. As goalie, head/Face(Helmet, Neck Guard), Protective, Sticks &
Skates.

Three Qualities from Player Perspective are lightness, responsiveness, and “Feel”

Three Characteristics professional players looked for are Lie, Flex, & Blade pattern.

Three Primary materials used to manufacture hockey stick were wood aluminum & Composite.

R&D, manufacturing and Quality control process Continued to advance in the industry.
•
Basics of Hockey Equipment Industry
 Hockey Equipment Market showed an annual growth of 1 to 2 percent with 555$ sale in 2010.
 An approximate cost of Hockey for a teenage to an adult age hockey player was $600.
Continued….
•
Competitors brands & Strategies
 There were 5 main brands for manufacturing Ice Hockey Equipment's. Easton-Bell Sports, Bauer, Reebok-CCM Hockey,
Warrior Sports & sher-Wood.
 80% of the market was shared by Bauer, Reebok & Easton.
 For balance equipment fragmented market was shared by two major Manufacturer’s Warrior & Sher-Wood.
 Easton Hockey Had signed Head to Toe Contract Extension with NHL for Years. They were innovative and introduce new
technologies to the market.
 Bauer Performance Sports Focused on building a leadership position, growing its market share through continues
innovation. By using alternative materials they produce products at competitive prices. They do consumer segmentation.
 Reebok-CCM Hockey The company leveraged its multi-brand approach to target different consumer segments. They
target image-conscious consumers.
 Warrior-CCM Hockey the Company was dedicated to a core set of philosophies & Strengths, Technical Superiority,
Grassroots marketing. Warrior Offered 15 types of player and goalie Sticks.
Concept Global Sourcing
• Insourcing
• Keeping work within the country
• Outsourcing
• Keeping work outside the country
 Offshoring
 Near-shoring
 On-shoring
st
1
Answer
They anticipate that composite stick business will grow in terms of
Volume & Profitability.
 By outsourcing its PMP 5030 to local & geographical contractors they
concentrated on making composite sticks.
 Cost reduction.
 They Need competitive retail price to boost demand. It requires low
cost production and decent Quality. That’s why this motivate them to
outsource its production.
nd
2
Answer
• Change market trend towards Global outsourceing.
• To regain market position.
• cost effective production.
• Low Labor cost Per Hr.
• In 2008 consolidated three companies established with an additional
investment of 1.5 Million.
• It boost their sale for all kind of equipment's.
3rd Answer
• It separates manufacturing activities from R&D & Marketing.
• Challenged a company’s ability to coordinate initiatives between
 Quality Control
 Product innovation
 designing for manufacturability
 supply chain efficiency
• cultural differences, technology distance necessitated extra training.
• Geographical distance resulted in extra lead time.
• It impact company’s public image as it reduce domestic employment.
• in 2007 sher-wood outsource offshore its manufacturing was a bad
influence.
th
4
•
•
•
•
Answer
Yes, as Sher-wood cooperate with chines supplier about 10 years ago.
They accumulated manufacturing capacity & R&D capabilities.
They provide an effective lead time for manufacturing hockey sticks.
They were become a partner rather then one section within the
supply chain.
• Another reason for outsource to chine was that the return on
investment of the fixed cost in Canada was low.
• To regain the market place they need competitive price product with
fine Quality, and the option was china.
5th Answer
• Pros
 Low production cost
 High volume production
Fast turnaround time.
 No Language, cultural Barriers.
 Market collaboration.
• Cons
 Rising labour, material & currency exchange rate in china
 shipping was quite expensive.
 hockey is a western cultural heritage sport. It may impose a bad
impression.
 Outsource Offshoring impact negatively on company’s public image.
th
6
Answer
Debatable