Download Our Approach Our Team Why Choose Us?

Brandshapers is one of Ireland’s fastest growing Retail Distributor companies
specialising in Health & Beauty, Baby, Ambient Food, Frozen, Non Food,
Healthcare product categories. We provide multi-channel distribution and brand
development services for new and existing brands in Grocery, Pharmacy,
Convenience, Wholesale and Food Service retail channels, across the Island of
Ireland
Our Approach
At Brandshapers we focus heavily on each of the individual brands within our
portfolio, creating a tailor-made retail distribution and brand development plan for
each one. We bring our Principals fresh thinking and deliver added value through
dynamic Sales, Marketing and Distribution strategies to grow your business, increase
market share, and improve return on investment.
Working closely with Ireland's leading retail groups every day, ensures that our Key
Account Managers and Sales Teams can position your brands for sustainable growth.
Our Team
Dave Johnson, CEO, has over twenty years’ experience in Senior Sales & Marketing
Management and Director Roles in major blue chip organisations including Coca
Cola, Tesco, British American Tobacco, Alphyra, Wella, SHS
With a commitment to enterprise and innovation, our experienced management team
are experts in retail distribution and brand development and have built an enviable
reputation for business creation and expansion. Through our high calibre team,
Brandshapers has un-rivalled expertise in retail sales, marketing and distribution,
ensuring your brands success
Why Choose Us?
A partner to grow your business
Experts who build brands along with your business
A distributor who has strong relationships with key Irish retailers
A distributor with ambition
What can Brandshapers do for YOUR Business?
Proven Track Record Building Retail Brands
Multi-Channel Retail Solutions
Strong Trade Relationships
Multi-National Brand Portfolio
Category Captain Beauty, Baby, Health &
Wellness
Full Suite of Marketing Services
Custom Built Warehouse Facility
EDI, QMS & Medical License Holder
Our Retail Expertise
Brandshapers professional Sales Team and Key Account Managers work
closely with Senior Buyers from Irelands leading retail groups across a range
of product categories. Our strong trade relationships enable innovative brand
development strategies to grow your retail business.
Our category expertise in Beauty, Baby, Health & Wellness with leading Retail
Groups ensure that our clients brands secure premium shelf positioning,
unrivalled trade marketing support, increasing both brand awareness and offtake.
Peter Clarke (Commercial Director) has over 30 years’ experience working with
multinationals such as Colgate, Palmolive, Bristol Myers Consumer Division (Country Head).
He held the role of Managing Director of Daelgate Ltd with responsibility for a brand portfolio
which included Gillette, Bayer Ireland, Alberto Culver & Shiseido Products. Peter also held
the Commercial Director's role with Johnson Brothers.
Our Retail Services include
National Retail Distribution
Category Management
Weekly Nationwide Merchandising Service
Our Retail Partners
Our Sales Expertise
We have built a Sales Management team of leading retail brand distribution
specialists from top Irish & Multinational companies who are dedicated to
growing your Business and Brands - all of whom have strong established
relationships with Ireland's leading Retail Group buyers.
Eamon Condon (Bsc Mgt) Trading Director manages our Sales Teams and is a highly
experienced Retail Sales Management professional, having worked in the FMCG industry developing and
implementing retail distribution strategies for companies including Cereal Partners, Masterfoods, Grants,
Bulmers, Erin Foods and Georgia Pacific...
Our Sales Services Include
Country Management
Key Account Management
Tailored Sales Functions
SIS Sales Information Systems & Reporting
Our Marketing Expertise
Delivering distribution is only one element of growing your business or brand.
Brandshapers takes a strategic approach to building brands, driving consumer trial and
building brand loyalty. We provide a full suite of marketing services to grow your
brands using best-practice innovative marketing strategies.
Laura Raftery BA Marketing, Trade Marketing Executive - Laura has over 12 years’
experience in Marketing & Retail Brand Distribution. She was awarded her degree at the University of
Business in Montevideo Uruguay, & went on to work in South America for IOSC International Logistic &
Marketing Company, specialising in the Duty Free channel, before moving to London working for market
leading premium brands in the Health & Beauty Industry, Guerlain, Christian Dior and Givenchy.
Our Marketing Services include
Brand Management & Communications
Market Research
Promotion Implementation
Trade Marketing Distribution Development
Our Brand Partners
In partnership with our principals, we develop a clear Strategic Marketing plan, agree key
business drivers (both in the short & medium term), and set measureable performance
objectives – primarily Volume & Value growth, Market Share and Financial Goals
Some of our Brands
Baby
What Our Brand Partners think of Us!
“An efficient stock
management policy has ensured minimal
write-off and an improved customer
service level. We now have a solid
platform to grow our business and the
people at Brandshapers have worked really
hard to help us achieve this”
Kevin Langstaff, Senior Account
Manager, Amscan International
” Within 12 months
Brandshapers had secured distribution
in all major retailers and since that point
have been instrumental in growing our
market share through tactical activity
and a concise marketing strategy. An
honest, committed experienced and
friendly team to work with” Neil Walker,
Head of Sales, Ella’s Kitchen UK
“Brandshapers have demonstrated a real
passion for our business & been instrumental in delivering
category captaincy in two of the Irish key multiple
accounts. Their team is committed, responsive & proactive
to our business needs, providing a full service retail
solution, knowledge & expertise”
Steve Cookson, National Account Manager, Dr. Schär
Our Logistics Expertise
The Irish Retail Industry is becoming increasingly demanding, and
international businesses are looking for partners that deliver for both
consumers and retailers. Brandshapers delivers principals a full logistics
solution including warehousing, stock management and retail distribution,
and is recognised for best-in-class logistics capability and excellent
customer service
Helena O Connell (CILT Dip.Logistics & Supply Chain Mgt) Logistics Manager
has worked with Brandshapers since it was first established in 2006 managing the
retail distribution function. Helena has extensive knowledge of our supply chain
requirements, order processing, EDI & Warehouse management
Our Logistics Services include
Extensive purpose- built warehouse
providing pick, pack & delivery
Delivery enquiries to individual store
requests managed
Streamlined EDI order processing and
distribution service
Isolated dedicated medical storage area
Contact Details
Sales & Marketing
Brandshapers Ltd.
Ballytramon Business Park
Ardcavan
Castlebridge
Co Wexford
Tel: + 353 53 91 79007
Fax: +353 53 91 59494
Eamon Condon Trading Director
+353 87 9816730
Liam Dooley Business Unit Manager
+353 87 6233424
Jenni Fenlon Brand Manager
+353 87 9699032
Laura Raftery Trade Marketing Executive
+353 87 9207904