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How To Deliver Faster In-branch
Applications While Offloading The
Enterprise Network
Lorenz Jakober
Sr. Product Marketing Manager Akamai Technologies
?
Can my enterprise network
support the digitizing of my
business?
VS
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Connect | Berlin 20.–21. November 2014
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© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Connect | Berlin 20.–21. November 2014
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© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Connect | Berlin 20.–21. November 2014
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Digital Innovation Is Overwhelming Enterprise Networks
Digital
Displays
Omnichannel
Apps
SaaS
Enterprise
Apps
According to Gartner average
enterprise bandwidth will
HD
Guest
WiFi
HD
Video
Online
Training
Social
Media
Social
Networking
Mobile
Apps
Branch
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Connect | Berlin 20.–21. November 2014
Source: Gartner: How to Cost-Justify WAN Optimization
increase by up to
50% per year
7
Enterprise Networks Will Continue To Be Constrained
How much bandwidth is available in
your average store/branch location?
Less than 1Mbps
16%
64% say less
than 4 Mbps
Nemertes Research
1Mbps to 2Mbps
36%
2Mbps to 3Mbps
25%
3Mbps to 4Mbps
9%
"75% of IT teams will not be able to
buy more bandwidth to address
exponential traffic growth”
14%
More than
4Mbps
"Our offices are scattered around the
U.S., including some in rural locations
where we cannot upgrade the
bandwidth even if we wanted.”
Henry Jo, Network Architect, Severn Trent Services
Source: 91 Senior IT Decision Makers
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Connect | Berlin 20.–21. November 2014
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Enterprise Networks Often Not Enabled For Speed
Download (Mbps)
Latency (ms)
50
400
45
350
40
300
Mbps
35
30
250
25
200
20
150
15
100
10
50
5
0
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Connect | Berlin 20.–21. November 2014
Source: Akamai Research, Gartner
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Wifi
Wifi
ore
t
s
tore
s
In
n
I
ms
Gartner’s Trombone Effect
High latency & low bandwidth =
application performance issues
0
R
i
LTE ial Wif
t
n
e
e si d
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Web Application Performance Impacts The Business
Business Impact Of Application
Performance Issues
Slower pages =
higher abandonment &
lower conversion rates
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Connect | Berlin 20.–21. November 2014
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The result
Today’s enterprise networks
are stifling the business
Cisco & Akamai Join Forces To Evolve The Enterprise Network
Networking Leader
! 
7M+ Router Footprint
(80%+ of branch)
! 
Leader in WAN
Optimization, VPN,
Firewall and Web
Security
! 
Cloud Services Leader
Avoid data theft and downtime by extending
the Platform
!  Global Delivery
(154,000 servers)
security perimeter outside the data-center and
Leader in Web
Cisco
IWAN
protect
from increasing frequency, ! scale
and Content
Acceleration,
with Akamai
Delivery,
Internet Traffic
sophistication of web attacks.
Connect
Engineering
IT/Networking
Customers
! 
Line of Business
Customers
Complementary Platforms, Technology and Customers
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Connect | Berlin 20.–21. November 2014
12
Cisco IWAN With Akamai Connect Offloads Networks &
Accelerates Applications
Cisco IWAN with Akamai Connect brings Akamai technology inside the
retail store and enterprise branch to
•  Increase revenue through improved in-branch customer engagement & employee productivity
•  Reduce cost through network offload and deferred WAN upgrades
Akamai Connect integrated
into Cisco ISR-AX routers &
WAVE appliances
ISR-AX + AC
Branch
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Connect | Berlin 20.–21. November 2014
13
Cisco IWAN & Akamai Connect Capabilities
Akamai Connect fully integrated into Cisco WAAS & Intelligent WAN (IWAN)
CISCO IWAN
DMVPN/IPsec
|
IOS Firewall/IPS
Performance Routing (PfR)
|
|
Application Visibility & Control (AVC)
|
Cloud Web Security (CWS)
AKAMAI CONNECT
Transparent Cache
|
Connected Cache
|
Dynamic URL Cache
|
Content Prepositioning
CISCO WIDE AREA APPLICATION SERVICES (WAAS)
LZ Compression
Acceleration
|
TCP Optimization (TFO)
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Connect | Berlin 20.–21. November 2014
|
Data Deduplication (DRE)
|
Application
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Accelerate Apps & Offload Network Links Across Topologies
Cisco IWAN with Akamai Connect accelerates apps and offloads the network
across
•  WAN & Direct Internet Access enterprise network topologies
•  Single or dual sided WAAS deployments
Akamai Intelligent Platform
End-user
Akamai Connect
integrated into Cisco
ISR-AX routers
WAAS
Data Center
WAN
WAAS
ISR-AX+AC
Internet
Branch
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Connect | Berlin 20.–21. November 2014
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Cisco IWAN With Akamai Connect Offloads Networks &
Accelerates Applications
App Load Time / Latency
Reduction
Network Offload
70%
99%
80%
40%
75%
50%
75%
82%
Education Provider
e-Learning app – dual sided deployment, WAN/
backhauled Internet
Retailer
iPad omni-channel app – dual sided deployment,
WAN
Energy Company
Web apps – single sided deployment, DIA
Services Provider
Web apps – single sided deployment, DIA
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Connect | Berlin 20.–21. November 2014
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Retailer Accelerates Apps & Offloads The WAN
The Challenge
•  International rollout of omnichannel Web app as first step of
new in-store digital experience strategy
•  iPads often found in drawers vs sales associates’ hands due to
omnichannel application performance issues
•  WAN bandwidth could not be increased due to location and
budget constraints
The Benefits
•  Objects served out of cache offloaded WAN and improved
application performance
•  65% load time reduction for omnichannel app over WAN &
83% for main corporate website over DIA = vastly better
application experiences
•  On average up to 400MB of data offloaded from WAN daily
•  Improved performance key driver for employee adoption and
expansion of in-store digital experience strategy
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Connect | Berlin 20.–21. November 2014
“We have put this technology [Cisco
IWAN with Akamai Connect] in the Saks
Fifth Avenue store that has only 1.5Mbps
and we have better performance for our
LouisVuitton.com site than in our head
office on Madison Avenue that has a
100Mbps+ connection.”
Philippe Zitoune, CTO, Louis Vuitton
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Video Is Growing & Overwhelming The Enterprise Network
VNI Global IP Traffic Forecast, 2013 – 2018
120,000
Bandwidth =
14250 Kbps
100,000
Petabyte (1000 TB)
80,000
Video
60,000
Web & Other Data
40,000
20,000
0
2013
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Connect | Berlin 20.–21. November 2014
2014
2015
2016
2017
2018
18
Retailer Accelerates YouTube & Offloads The Network
Without Akamai Connect
With Akamai Connect
Default Quality
144p
720p
Time to Load (720p HD)
14s
<1s
VS
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Connect | Berlin 20.–21. November 2014
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Software Updates Are Overwhelming The Enterprise Network
Software updates keep growing and consuming
more bandwidth
!  iOS 7 Update = ~700MB; iOS 8 Update = ~ 1.1GB
Akamai Connect can help by caching iOS and OS X
updates locally on the branch router
!  Improving performance
!  Offloading the enterprise network
Updating only 3 iPads resulted in
2.67GB of WAN offload
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Connect | Berlin 20.–21. November 2014
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Fully Integrated Into Cisco WAAS Central Manager
One Click Enablement
Easy Configuration
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Connect | Berlin 20.–21. November 2014
Visualization and Reporting
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Increase Revenue & Decrease IT Costs With Cisco IWAN & Akamai Connect
Decrease IT costs
•  Cache content locally to dramatically offload the WAN
•  Conserve existing bandwidth to adopt new business apps with more users
without expensive network upgrades
Contribute to in-branch revenue growth
•  Faster Web apps = higher engagement & conversions across employees
& customers
•  Deliver new & improved in-branch connected digital experiences e.g.
interactive digital displays, omnichannel, guest Wi-Fi, on-demand tutorials,
rich online curriculum, etc.
Complete network solution
•  Cisco IWAN with Akamai Connect delivers fast, quality Web experiences
over any connection at the branch
•  Right-size branch links using competitively priced WAN transport options
without affecting performance, security, or reliability
© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Connect | Berlin 20.–21. November 2014
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Thank You
Visit the Cisco IWAN booth to
see Akamai Connect in action