Download POSITION SPECIFICATION POSITION TITLE: Senior Vice President

POSITION SPECIFICATION
POSITION TITLE:
Senior Vice President Marketing
REPORTING TO:
Executive Vice President
LOCATION:
New York City
THE ORGANIZATION:
Juvenile Diabetes Research Foundation International (JDRF)
WEB SITE:
www.jdrf.org
“The SVP Marketing will have the ability to have a huge impact on the JDRF
organization. Marketing is a key driver to curing the disease!”
Dr. Alan J. Lewis Ph. D.
President and CEO
JDRF
“JDRF is at a pivotal time in its 30 year history. The organization has experienced
tremendous revenue growth with limited focus on market growth. This is an ideal
time for a marketing professional to catapult JDRF to a new level in terms of donor
engagement and market share growth”.
Amy Franze
Executive Vice President
JDRF
***
Juvenile Diabetes Research Foundation International (JDRF) is the leader in research to find a cure
for Type 1 diabetes in the world. It sets the global agenda for diabetes research, and is the largest
charitable funder and advocate of diabetes science worldwide.
The mission of JDRF is to find a cure for Type 1 diabetes and its complications through the support of
research. Type 1 diabetes is an autoimmune disease that strikes children and adults suddenly, and can
be fatal. Until a cure is found, people with Type 1 diabetes have to test their blood sugar and give
themselves insulin injections multiple times daily or use a pump every day of their lives. Even with
that intensive type of care, insulin is not a cure for diabetes. Nor does it prevent its eventual and
devastating complications, which may include kidney failure, blindness, heart disease, stroke, and/or
amputation.
Since its founding in 1970 by parents of children with Type 1 diabetes, JDRF has awarded more than
$1.3 Billion to diabetes research, including more than $156 million in fiscal year 2008. JDRF has a
history of success in managing organizational efficiency and using donations effectively: more than
85% of JDRF’s expenditures directly support research and research-related education.
JDRF International has 110 Chapters and Branches across the United States working to support the
JDRF mission through their individual Board of Directors by various programs such as walks (90M),
Galas/special events (60M) and major donors (20M).
Position Specification
Senior Vice President, Marketing
Page 2 of 6
Dr. Alan J. Lewis Ph.D. joined JDRF’s as President and CEO in January 2009. Previously Dr. Lewis
served as President, Chief Executive Officer, and Director of Novocell, Inc. Prior to Novocell; he
served as CEO and Director of Signal Pharmaceuticals before its acquisition in 2000 by Celgene. He
then served as President of the Signal Research Division at Celgene. Dr. Lewis previously held the
position of Vice President of Research at Wyeth-Ayerst, where he spent 15 years leading research
efforts including diabetes. In addition to his outstanding qualifications, he is committed to and
passionate about JDRF’s mission to find a cure for Type 1 diabetes and its complications.
Dr. Lewis, the JDRF Board of Directors and the JDRF Leadership Team welcome the addition of the
SVP Marketing and fully support the renewed marketing emphasis in order to meet the challenges
and changes in today’s marketplace!
SCOPE AND RESPONSIBILITIES:
The new SVP Marketing will serve as JDRF’s most senior officer in marketing and communications.
He/she will provide key strategic leadership for all marketing and communications activities since
this is a newly created position that has never existed in the organization. This role will require
someone who is a “self starter” and will develop the position both internally as well as externally from
a clean slate and such that they
•
Support and enhance the fundraising goals of the organization.
•
Position JDRF as the leading resource among the Type 1 community and for diabetes research,
information and advocacy worldwide.
Reporting to the EVP, the SVP Marketing will manage the marketing organization throughout the
USA as well as with the international affiliates (minimal). He/she will develop and implement an
integrated marketing, communications and public relations strategic plan to raise the visibility of
JDRF within the general public, increase market share within the Type 1 community as well as
facilitate internal marketing within JDRF International. One example of current success to build
upon is the fact JDRF has the largest on line social network in the diabetes community.
The SVP Marketing has 4 direct reports and a total staff of 18. Direct reports include:
• Vice President Communications
• National Manager Outreach
• National Director Promotions
• Director Stewardship
The broad range of responsibilities includes:
• Marketing
• National Promotions
• Traditional media strategies
• New media strategies including social networking
• Print materials
• Communications
• Public information
• Creative services
• Research communications
• National outreach
• Stewardship
• Media relations
• Web site development
Position Specification
Senior Vice President, Marketing
Page 3 of 6
The SVP Marketing will address:
•
The unique opportunity offered by a brand enhancement strategy that appropriately positions
JDRF and raises awareness domestically and globally, utilizing the widest possible range of
marketing strategies to fully leverage the initiative.
•
JDRF’s efficiency in online and offline channels.
•
The importance of successfully highlighting JDRF as a 21st Century organization, fully aware of
the implications of our global community and the role of technology and social networking.
•
Relationships with third-party marketing companies to achieve marketing targets. Directs
implementation of advertising, promotional and public relations activities aimed at achieving
targets. Establish and maintain quality standards for materials, including advertising, and
document templates.
•
Oversee design, content and writing of internal and external communications including the
annual report.
The SVP Marketing must:
•
Develop and implement methods for quantifying the impact of all marketing initiatives and
measure donor satisfaction.
•
Create and launch programs, strategies, concepts to enhance the local, regional, national and
international image.
•
Through outreach programs develop, gather, and maintain market knowledge to better
understand the perceptions of various national and international audiences as well as Type 1
needs for programs and services.
•
Serve as "in-house" agency, providing overall brand implementation and communications counsel
to Chapters.
•
Undertake responsibility for all marketing strategies, advertising, and web creative
•
Be able to proactively develop and leverage technology and web communications strategies and
campaigns to promote and enhance the public image.
•
Work with the EVP and senior management team to develop an effective internal
communications strategy that informs the shareholders of continued efforts and achievements in
fundraising and research.
•
Provide creative, energetic and strategic marketing insights and perspectives that identify new,
innovative opportunities to bolster the mission and drive fundraising.
•
Support development efforts to understand high-value donors’ needs and goals and develop the
personalized programs that respond to their interests, improve donor satisfaction and identify
revenue opportunities.
Position Specification
Senior Vice President, Marketing
Page 4 of 6
•
Play a key leadership role in the development and implementation of new strategies designed to:
- Broaden domestic and international awareness of JDRF and its work.
- Collaborate with and support corporate relations to forge private sector marketing.
- Partnerships and fundraising alliances that will enable JDRF to expand its reach and services.
- Support individual and corporate giving channels to increase contributed income.
- Strengthen and enhance relationships within Type 1 community.
- Promote JDRF medical research team and discoveries.
- Collaborate with JDRF grassroots efforts to enhance and broaden public affairs activities.
Specific responsibilities include:
Develop and implement a comprehensive marketing enhancement strategy that
effectively conveys:
•
•
•
•
•
•
Mission
Importance of the services provided
Leadership role in diabetes research worldwide
History and accomplishments
Dynamic and forward-looking strategy (by collaborating with JDRF’s research and fundraising
staff)
Demonstrated credibility as a careful steward of contributed income
Lead and develop a high-performing marketing and communications team
•
Provide strategic and day-to-day leadership to staff, creating opportunities for staff to learn and
grow within the organization through mentoring, constructive feedback and a culture of
accountability.
•
Manage agency relationships initially through an RFP process.
•
Develop and manage marketing and communications budgets.
•
Ensure that the marketing and communications team is strong and knowledgeable in the areas of:
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Marketing partnerships that respond to the current and evolving market needs of targeted
corporate prospects.
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The use of technology to identify prospects through demographics, current giving habits and
patterns and other available resources.
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Techniques that support JDRF’s fundraising strategies to include mission affiliation, major
gifts, annual giving, individual giving and planned giving.
-
Social networking and new media initiatives to drive all fundraising efforts.
Collaborate throughout organization to enhance JDRF presence within marketplace.
•
Ensure strategic marketing plans are developed and implemented to maximize the value of
celebrity spokespersons in promoting JDRF and its fundraising programs.
•
Coordinate all staff and volunteer spokespersons, including national celebrities and researchers,
to make sure they are effectively informed, trained and deployed to their maximum value to
support JDRF’s marketing and fundraising objectives.
Position Specification
Senior Vice President, Marketing
Page 5 of 6
•
Ensure Chapters’ marketing and communications needs are well served, supported and
coordinated to achieve their goals.
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Support volunteer efforts and work closely with Board of Directors Marketing Committee.
•
Develop and manage approval processes for licensed marketing collateral.
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Establish positioning statements that differentiate JDRF on all platforms.
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Establish, communicate and meet product-marketing timelines for deliverables that support
global fundraising and fundraising colleagues.
•
Build and manage PR and marketing focused relationships with various media outreach including
WSJ, FDA, health care journals, etc.
•
Manage various media relations strategies including media alerts, press releases, print collateral
and fully leveraging research information.
EXPERIENCE AND SKILLS REQUIRED:
The ideal candidate is a seasoned marketing professional with excellent management and team
building skills, and will have the following experience and characteristics:
•
Past or present marketing leadership role in a for-profit company.
•
Progressive experience and knowledge
communications and public relations.
•
Proven ability to build a team and find the right people. Proven ability to mentor and develop
professionals.
•
Experience working on a large scale marketing campaign that involved building the program from
start to finish; an entrepreneurial spirit and first-hand understanding of what is involved in
launching a comprehensive strategy of this scope.
•
Excellent oral and written communication skills; equally comfortable and professional interacting
with high net worth individuals, corporate executives, and government leaders as with the general
public and grassroots leaders.
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Proven skill in devising creative brand enhancement and strategic communications programs.
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Experience negotiating business partnerships.
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Experience working with high-level non-profit boards a plus.
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Experience working in health-related and research-driven organizations is highly preferred.
•
Bachelor’s degree in a related field is desired. Masters degree a plus.
of
“best
practices”
in
nonprofit
marketing,
Position Specification
Senior Vice President, Marketing
Page 6 of 6
PERSONAL ATTRIBUTES:
Candidates will be high energy, innovative and relationship-driven. He/she will be collaborative with
an understanding of how to drive progress diplomatically yet effectively. The ideal candidate will
have experience working in a nonprofit or similar situation where there were limited resources and
yet were able to excel. In addition, candidates must have demonstrated success in partnering with
high-level volunteers and donors through productive staff-volunteers partnerships.
Other
characteristics include:
•
An empathetic and compassionate leader with a commitment to JDRF’s mission and the ability to
relate to the needs of the Type 1 community; motivated by mission rather than ego or personal
accolades.
•
Sophisticated and self-confident with outstanding interpersonal skills; must have credibility,
honesty, integrity and trust and the ability to motivate others; a straight shooter.
•
A good listener and sound articulate strategist with critical thinking and problem-solving skills.
•
A skilled negotiator who is able to build consensus and constructive relationships among staff,
volunteers and service providers.
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Decisive when necessary, with the organizational sensitivity to gain the support and confidence of
all levels of staff and volunteers.
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Emotionally mature and resourceful self-starter with sound judgment and strong work ethics.
•
Polished individual with strong presentation skills.
CONTACT INFORMATION:
JDRF has exclusively retained the services of DHR International to lead the search for the SVP
Marketing. The DHR team is led by Executive Vice Presidents, Mary Lee Montague and Debbie Graf.
All inquiries should be directed to DHR team member:
Michele Counter
Principal, Nonprofit Practice
DHR International
919-465-9354
[email protected]
JDRF is an equal opportunity employer and values diversity.