Download Executive Rewards Communication

Aon Hewitt
Communication
Executive Rewards Communication
It’s easy to assume executives have a thorough grasp of the value of their rewards. Yet
experience has shown they often don’t fully comprehend long-term incentive concepts.
Aon Hewitt’s Communication practice has the expertise and creativity to help
you create personalized, impactful communications that link executive behavior
with business strategies and their ultimate reward.
Executives are compensated handsomely for their leadership and willingness to take accountability for
delivering business results. Their rewards are carefully designed to create alignment, motivate performance,
and reward success. Yet many executives fail to fully comprehend the value of the investment the company
is making in them. Communications can play a key role in helping you get the most out of that investment.
Executive-Level Strategy
Effective executive rewards communication requires a well-thought-out strategy that takes into consideration
the mindset of your executives and the goals of the company. Taking the time to plan and strategize will
give you a better chance of developing the kinds of communications that enable executives to thoroughly
grasp the value of their rewards and how they earn them.
Our approach entails the following steps:

Don’t Assume Executives Fully Understand Their Rewards. Executives are great at understanding
complicated business concepts, but they often have difficulty fully comprehending long-term incentive
concepts. Globally relevant, clear, concise communication can create better awareness, understanding,
and motivation.

Be Clear About What’s Expected. Executives like communication in a language they can understand:
the bottom line. Whenever possible, we give your executives information on performance metrics, how
awards are determined and valued, and what they can do to be rewarded. We then link global and
local business strategies with the desired behaviors.

Prepare the Messenger. Rewards messages should be deliver by leaders, rather than human resources.
Leaders need to be able to communicate how actions affect results and how rewards are determined.
It’s important to remember that leaders will react as participants first and managers second.

Personalize the Message. The more personalized the message, the greater the impact. Even executives
want to know, “What’s in it for me?” Our communications are designed to show them the value of their
total rewards and allow them to model results using different assumptions.
Risk. Reinsurance. Human Resources.
We’re here to
empower results
To learn more about our
Executive Rewards
Communication solutions,
please contact:
Pam Hein
Partner, Communication
Consulting
[email protected]
+1.847.442.3814
Laine Thomas Conway
Partner
Communication Consulting
+1.202.429.8528
[email protected]
aonhewitt.com
Aon Hewitt
Communication

Be Willing to Use Creative Solutions. They may be executives, but that doesn’t mean communications
directed toward them have to be dry and boring. Our innovative channels let you get creative and
communicate via social media, targeted messaging, interactive tools, and video/flash.
Aon Hewitt has the expertise to help you communicate with your executives about their rewards. We
combine our deep experience in human resources consulting with our communications skills to develop an
effective, multi-faceted communications initiative that will help you reap the greatest rewards from the
investment your organization makes in its executives.
© Aon plc 2015. All rights reserved.
Executive Rewards Communication