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2017 Consumer Marketing Guide Muse and Halo 2 Made for Inside this guide, you’ll find audience insights, as well as an outline of Muse and Halo 2 consumer materials to help you develop a marketing campaign that resonates with prospective patients. Hear better. Live better. At Starkey,® we believe that when a patient makes the decision to wear hearing aids, they begin a journey to overall health that starts with auditory wellness and ends with a richer, more complete life. Many people suffer from common conditions such as heart disease, diabetes, obesity and cognitive decline. Surprisingly, many of these conditions are also associated with hearing loss. This presents a tremendous opportunity for you to help patients with their hearing loss so they’re able to live a happy and healthy life. Key consumer insights Every day, younger and more technologically savvy consumers are taking steps to improve their hearing and overall health. As they move through their hearing journey and evaluate their options, they’ll have high expectations and demands of your services. This is why we’re excited about our enhancements to Muse™ and Halo™ 2 hearing aids. We work hard to continue innovating to meet the needs of current and next generation consumers. Both Muse and Halo 2 deliver the performance and functionality you’ve come to expect from Starkey. The benefits of Listening in noise Advanced noise reduction technology and precise directional microphones work together to help make speech easier to hear in today’s complex listening environments. Better connections Stream TV, music and more to your hearing aids. SurfLink® Mobile 2, SurfLink Mini Mobile, SurfLink Media 2, SurfLink Remote and SurfLink Remote Microphone 2 offer carefree, hands-free connectivity and control. Works with your phone SurfLink accessories offer a wireless connection between your phone — or any other Bluetooth® device — and your hearing aids. Exceptional OS updates Built on our trusted and proven Synergy® platform, Acuity™ OS 2 is our next-generation operating system that’s five times faster than the speed of its predecessor. Enhanced convenience Rechargeable hearing aids are now available. Enjoy continuous, stable and uninterrupted power throughout your day. and confidence The benefits of Works with your iPhone Not only are your Halo 2 hearing aids compatible with your iPhone,® but they also work seamlessly with your iPad,® iPod touch® and Apple Watch.® Better streaming Halo 2 lets you stream phone calls, music and more, directly from your iPhone to your hearing aids. Exceptional OS updates Built on our trusted and proven Synergy platform, Acuity OS 2 is our next-generation operating system that’s five times faster than the speed of its predecessor. Listening in noise Advanced noise reduction technology and precise directional microphones work together to help make speech easier to hear in today’s complex listening environments. Insights to reach a senior audience Today, the Silent Generation (born between 1926 and 1945) comprises roughly 20 million adults in their 70s and 80s. The Silent Generation The seniors of today were children during the Great Depression, growing up during a “waste not, want not” era. Seniors have been directly impacted by this experience, and as a result, they strive for comfort and value quality and simplicity. 1 in 3 people over age 60 have hearing loss1 Communication tips and techniques 1. Keep marketing language clear and concise. 2. In imagery, show active people to invoke a sense of connection. Avoid images that are too youthful or unrealistic. 3. Reiterate that hearing aids can provide security, enhance independence, contribute toward a healthy lifestyle and strengthen relationships. 4. Show seniors how the hearing aids of today have improved in comfort and design. 5. For seniors concerned about the cost of hearing aids, offer specific promotions, like free batteries, checkups or ongoing support. 6. Seniors look for value, but are often willing to pay more if they know they’ll receive good service. The channel is as important as the message 1. Seniors are the fastest growing demographic when it comes to using the internet. 2. Today, seniors are still more likely to respond to direct mail than email and web-based marketing. 3. Aging adults watch TV for a sense of involvement and entertainment. Good service can also go a long way. Seniors look for value, but are often willing to pay more if they know they’ll receive good service. Insights to reach a boomer audience The baby-boomer generation, born between 1946 and 1964, is worlds apart from the generation that preceded them. The BabyBoomer Generation A population of approximately 76 million, baby boomers grew up in the world of The Beatles and the Vietnam War. Self-fulfillment and self-realization are deeply rooted in their psyche. This is why they’re commonly referred to as the “me generation.” 1 in 6 baby boomers have hearing loss 1 Communication tips and techniques 1. Be relatable, upfront and factual. 2. Avoid the hard sell. 3. Earn their trust through honesty and transparency. 4. Avoid making them feel old. Finding the right channel to communicate 1. Baby boomers spend more time per week online than they spend watching television. 2. Baby boomers consider the internet to be the most important source of information when making purchasing decisions. 3. Eighty-eight percent of adults over the age of 50 own a mobile phone.2 Think mobile first. 4. Targeted email campaigns are crucial. 5. Statistics confirm that 70 percent of baby boomers online have a Facebook™ account.3 In comparison to seniors, baby boomers tend to be more proactive about their health and wellness. Audience Contemplator Preparer Buyer Adopter Repeater Patients early in the hearing journey Patients ready to take a hearing test Patients who have a confirmed loss and are ready to buy Patients who are adjusting to their hearing aids Patients looking to replace their current hearing aid technology > A sk them how their hearing loss has affected their daily life and independence Seniors Baby Boomers > Focus on how hearing loss has affected their relationships > Do not attempt to hurry them through the decision-making process > Explain that people who are struggling to hear tend to engage less with the world around them > Explain that hearing loss can also be linked to a number of health issues, including cognitive decline > Encourage them to take a hearing test so you can determine the best approach for them > Focus on customer service > A sk them how their hearing loss has affected their daily life and activity > Instill a sense of trust (critical at this stage) > Don’t try to “sell them,” and try to be more conversational > Be relatable and take the time to build a relationship with them > Avoid lecturing or telling them what to do > Provide credible, informational online resources > Emphasize that hearing loss at their age is more common than they think > Encourage them to take a hearing test so you can gather the facts and determine the best approach together > Explain that hearing loss can be linked to a number of health issues, including cognitive decline > Speak with authority, but try not to be condescending > Be transparent and authentic in your communications Advocates > Relate with this person by asking them how they feel and how they’ve been affected by their loved ones with hearing loss > Explain that they can “try before they buy” and let them experience the hearing aids in a real-world setting > Emphasize the improved music and listening capabilities (that resonates with this audience) > Be sure to include the advocate in the communication > Reinforce the concerns that they expressed about their loved ones > Explain the process so they know what to expect > Give them the space to talk to their loved ones in private if needed > Be sure to explain what they can expect in the days and weeks after they get their hearing aids > Let them know that they can contact you at any time > Give them tasks such as interactive hearing games to increase their success > A sk questions that draw out answers related to their concerns about their current devices and hopes for the future > Don’t overwhelm them with technical details > Help patients transition to their new hearing aids by opting them into the Ready Set Hear™ program via Inspire.® > Use the Patient Advantage Comparison tool on starkeypro.com to show the patient how they can benefit from new technology > Set clear expectations. Be transparent about the adjustment time > Be prepared to address what has changed for hearing aid devices since they purchased their last pair > Be sure to explain what they can expect in the days and weeks after they get their hearing aids > Highlight new technological advances and benefits > Let them know that they can contact you at any time > Help patients transition to their new hearing aids by opting them into the Ready Set Hear program via Inspire. > Be sure to educate the advocate or caregiver so that they are prepared to assist the patient > Use the Patient Advantage Comparison tool on starkeypro.com to show the patient how they can benefit from new technology > Be sure to include the advocate in the communication Know your patients A guide to understanding and communicating with senior and baby-boomer patients. Retail marketing strategy Below you’ll find a detailed breakdown of how to best market specific product and feature updates. Please contact your Marketing Representative to discuss a personalized marketing strategy. Retail messaging framework A guide to conquer your market: How to deliver the right message and the right product to the right patient Target Audience Patient Benefits Suggested Media Channels SurfLink Mini Mobile ZPower Rechargeable Halo 2 RIC 312 Retention: Acquisition: Tech-savvy, slightly younger patients Anyone who owns Muse or Z Series™ products New, small and simple cell phone streaming. Connect via Bluetooth to stream phone calls Retention: Letter/Email New prospects Retention: Acquisition: Retention: Competitive users Anyone who owns a Halo product Convenience of rechargeable batteries Our smallest Made for iPhone hearing aids Acquisition: Acquisition: Direct Mail, Ad Sprinkles & Online (Facebook Lead Gen Ads, PPC, Retargeting Ads) Acuity OS 2 Updates Ad Sprinkles Retention: Letter/Email Retention: Anyone who owns Muse or Halo 2 products Our fastest, most personalized and natural-sounding operating system Retention: Letter/Email Retail marketing materials These assets can be personalized to your practice to aid your marketing efforts. To get started, please contact your Marketing Representative today at 800-328-8602. Acquisition materials ZPower Letter ZPower Rechargeable Facebook Ads ZPower Rechargeable Ad Sprinkles LETR3078-00-EE-ST SOCM2978-00-EE-ST MISC4605-00-EE-ST Recharge. Relax. Repeat. Enjoy the reliability of Recharge. Relax. Repeat. Recharge. Relax. Repeat. rechargeable hearing aids. Dear neighbor, to health is directly connected It’s been proven that hearing in our Recent breakthroughs overall health and well-being. enthusiasm have generated a lot of Muse™ hearing aid technology lives. Some of these happier and healthier for helping people live solutions. With this rechargeable battery advancements include can: you technology Enjoy continuous, stable and uninterrupted power throughout your day • • • Avoid the hassle of disposable batteries • Replace your batteries only once a year at your annual checkup Recharge your batteries while you sleep During this event, we ZPower is a registered trademark of ZPower LLC. will offer: • FREE hearing screening Option #1 and consultation • FREE technology Muse demonstration of both ® hearing aids and ZPower rechargeable batteries of • FREE clean and check your current hearing aids s, we’re inviting you to To celebrate these improvement event where we’ll offer Open House attend a special X-day us to demonstrations. Join free product and rechargeable you. solutions are right for find out if rechargeable • X-MONTH special financing available** 3-Day Special Event Special Hearing Open House Month XX - XX Please call early to make an appointment as space Any Street Name Any Town, ST XXXXX is limited. Learn more at: m www.websiteaddress.co Sincerely, Hearing Professional Credentials FOR FACEBOOK EXCLUSIVE US: OFFERS CONNECT WITH FACEBOOK URL Name Empowered with all-day power. ©2016 Starkey. All Rights Reserved. 12/16 MISC4605-00-EE-ST *Deposit may be required. **Subject to credit approval Reserved. © 2016 Starkey. All Rights or see store for details. 12/16 LETR3078-00-EE-ST ZPower is a registered trademark of ZPower ZPower is a registered trademark of ZPower LLC Enjoy stable and uninterrupted use throughout your day with ZPower® rechargeable batteries. (XXX) XXX-XXXX (XXX) XXX-XXXX Signature ©2016 Starkey. All Rights Reserved. 12/16 MISC4605-00-EE-ST • XX-DAY risk-free trial* Option #1 Avoid the hassle of disposable hearing aid batteries. Option #2 ZPower is a registered trademark of ZPower LLC LLC. Option #2 Eco-friendly power One pair of ZPower® rechargeable batteries equals 200 disposables. Retention materials ©2016 Starkey. All Rights Reserved. 12/16 MISC4605-00-EE-ST Hear the difference Hearing aids have new, cutting-edge advancements. Dear Preferred Patient, with your the benefits of better hearing We hope you’ve been enjoying in hearing aid technology, to recent breakthroughs features and Halo™ hearing aids. Due can provide you with enhanced our Halo 2 hearing aids Halo hearing aids Below, you’ll see how your ® aids — Halo 2. superior sound quality. Made for iPhone hearing perform against our smallest Halo FEATURES Halo 2 Halo 2 Letter LETR3051-01-EE-ST Limited Time Only $XXX off Saes aut liquiae inctem aut le izab rs tom offe Cus e for aut ac sfugitpapeliqui doloremporem aut fugit apeliqui doloremporem $XXX off Saes aut liquiae inctem Full, rich sound quality in better sound Higher frequencies result music. and quality for both speech fugit apeliqui doloremporem $XXX off Saes aut liquiae inctem Personalized listening experience of sound. We all have a unique perspective the relationship of The ability to customize allows for a more soft sounds to loud sounds experience. comfortable listening $XXX off Saes aut liquiae inctem fugit apeliqui doloremporem Hear your phone calls ® , hear your calls When using an iPhone aids without directly through the hearing any intermediate device. Offers expire: Month XX, aut XXXX Comfortable sound and conversation in every environment identify the An advanced system to and automatically environment you are in This makes focus on preserving speech.easier, hearing and understanding source. no matter what the noise Enjoy conversations and music tell the difference A hearing aid that can and automatically between music and speech, you hear and to let change what it’s doing enjoy the music. Any Street Name Any Town, ST XXXXX (XXX) XXX-XXXX New technology feature m www.websiteaddress.co Made for iPhone with Halo 2, our smallest Experience the difference today. times are limited, so call hearing aids. Appointment PROUD SUPPORTER OF Sincerely, Signature Hearing Professional Credentials Hearing Center Name Name Any Town, ST XXXXX | Any Street Name | www.websiteaddress.com has or iPad, respectively, and specifically to iPod, iPhone, standards. been designed to connect with safety and regulatory and electronic accessory has of this device or its compliance for iPad” mean that an iPod touch, Apple Watch responsible for the operation for iPhone,” and “Made Apple logo, iPhone, iPad, standards. Apple is not SE, iPhone 6s Plus, “Made for iPod,” “Made performance. Apple, the 7 Plus, iPhone 7, iPhone to meet Apple performance Watch may affect wireless are compatible with iPhone been certified by the developer accessory with iPod, iPhone, iPad or Apple with Retina display, iPad Halo 2, Halo and TruLink iPad mini 3, iPad mini of this Please note that the use in the U.S. and other countries. only), iPad Air 2, iPad Air, iPad (4th generation), (Halo of Apple Inc., registered 5c, iPhone 5, iPhone 4s App Store are trademarks iPhone 5 or later. iPhone 6, iPhone 5s, iPhone of Apple Watch requires iPhone 6s, iPhone 6 Plus, and Apple Watch. Use mini, iPod touch (5th generation) Reserved. 12/16 LETR3051-01-EE-ST © 2016 Starkey. All Rights LIKE US ON PROUD SUPPORTER OF ZPower is a registered trademark of ZPower LLC Option #3 Marketing materials In-office materials Consumer brochure In-office point of sale Use this informative brochure to help your patients understand the benefits of Muse hearing aids. Display these point-of-sale materials in your office to educate your patients on the latest in wireless hearing aid technology. Made for Wireless hearing solutions made for life. Introducing Muse™, our latest wireless hearing solution. Muse hearing aids are designed to: › Help you better understand conversations and hear comfortably in any noisy environment Poster POST3339-00-EE-ST 81968-000 › Make speech more audible by keeping loud sounds comfortable and boosting soft sounds © 2015 Starkey. All Rights Reserved. 81968-000 11/15 POST3339-00-EE-ST › Stream TV, music and more to your hearing aids Consumer brochure BROC2745-01-EE-ST 81971-000 Made for Made for Introducing Muse™, our latest wireless hearing solution. Muse hearing aids are designed to: Counter card CARD3126-00-EE-ST 81969-000 › Help you better understand conversations and hear comfortably in any noisy environment › Make speech more audible by keeping loud sounds comfortable and boosting soft sounds › Stream TV, music and more to your hearing aids Try our latest wireless solution © 2015 Starkey. All Rights Reserved. 81975-000 11/15 MISC4167-00-EE-ST © 2015 Starkey. All Rights Reserved. 81969-000 11/15 CARD3126-00-EE-ST Window cling MISC4167-00-EE-ST 81975-000 SurfLink accessories This informative brochure will help your patients understand the carefree connectivity of SurfLink accessories. Assistive listening devices made for life. Consumer brochure BROC0304-04-EE-SG 85229-007 ZPower Rechargeable option With ZPower,® we offer a rechargeable option that’s compatible with all future orders of Muse micro RIC 312t. You can use the following pieces to tell your patients about the convenience of rechargeable hearing aids. Recharge. Relax. Repeat. Enjoy the reliability of rechargeable hearing aids. With ZPower,® we now offer a rechargeable option for the Muse micro RIC 312t. You can: › Enjoy continuous, stable and uninterrupted power throughout your day › Recharge your batteries while you sleep › Avoid the hassle of disposable batteries › Replace your batteries only once a year at your annual checkup Counter card CARD3285-00-EE-ST 85277-000 Recharge. Relax. Repeat. Enjoy the reliability of rechargeable hearing aids. One pair of ZPower batteries equals 200 disposables © 2016 Starkey. All Rights Reserved. 85280-000 12/16 MISC4607-00-EE-ST © 2016 Starkey. All Rights Reserved. 85277-000 11/16 CARD3285-00-EE-ST ZPower is a registered trademark of ZPower LLC ZPower is a registered trademark of ZPower LLC Window cling MISC4607-00-EE-ST 85280-000 Made for Marketing materials Apple guidelines Please note: If you advertise any Made for iPhone hearing aids, you must use the brand guidelines provided by Apple.® To assist you, we’ve provided marketing templates with approved language and photography. Please contact your Marketing Representative for any further assistance. You can find marketing guidelines at: https://starkeypro.com/halo2guidelines In-office materials Consumer brochure In-office point of sale Use this informative brochure to help your patients understand the benefits of Halo 2 hearing aids. Display these point-of-sale materials in your office to educate your patients on our Made for iPhone hearing aids. Available for Android™ Made for iPhone® Made for TruLink™ Hearing Control app is now available for select Android phones Ask about our smallest Made for iPhone® hearing aids. Get the TruLink Hearing Control app on Google Play™ Halo™ 2 hearing aids are designed to: › Deliver pristine audio and exceptional listening clarity › Help you better understand conversations and hear comfortably in any noisy environment Poster POST3340-02-EE-ST 81976-000 › Stream phone calls, music and more, directly from your iPhone to your hearing aids The TruLink Hearing Control app enhances every hearing experience: › Eliminate buzzing and whistling Allows you to personalize sound settings to specific locations Changes memories automatically based on your personalized geotags (e.g. “coffee shop” memory activates when you walk into your favorite coffee shop) Adjusts automatically when you travel in a car Controls hearing aid volume and memories with the touch of your phone Check to see if your Android phone is compatible at trulinkhearing.com/FAQ Google Play and Android are trademarks of Google Inc. Consumer brochure BROC2746-01-EE-ST 81972-000 TruLink for Android™ insert INST2672-01-EE-ST 81767-000 © 2016 Starkey. All Rights Reserved. 81976-000 12/16 POST3340-02-EE-ST Galaxy S is a registered trademark of Samsung Electronics Co., Ltd. © 2015 Starkey. All Rights Reserved. 81767-000 12/15 INST2672-01-EE-ST Halo 2, Halo and TruLink are compatible with iPhone 7 Plus, iPhone 7, iPhone SE, iPhone 6s Plus, iPhone 6s, iPhone 6 Plus, iPhone 6, iPhone 5s, iPhone 5c, iPhone 5, iPhone 4s (Halo only), iPad Air 2, iPad Air, iPad (4th generation), iPad mini 3, iPad mini with Retina display, iPad mini, iPod touch (5th generation) and Apple Watch. Use of Apple Watch requires iPhone 5 or later. “Made for iPod,” “Made for iPhone,” and “Made for iPad” mean that an electronic accessory has been designed to connect specifically to iPod, iPhone, or iPad, respectively, and has been certified by the developer to meet Apple performance standards. Apple is not responsible for the operation of this device or its compliance with safety and regulatory standards. Please note that the use of this accessory with iPod, iPhone, iPad or Apple Watch may affect wireless performance. Apple, the Apple logo, iPhone, iPad, iPod touch, Apple Watch, App Store, and Siri are trademarks of Apple Inc., registered in the U.S. and other countries. Halo 2, Halo and TruLink are compatible with iPhone 7 Plus, iPhone 7, iPhone SE, iPhone 6s Plus, iPhone 6s, iPhone 6 Plus, iPhone 6, iPhone 5s, iPhone 5c, iPhone 5, iPhone 4s (Halo only), iPad Air 2, iPad Air, iPad (4th generation), iPad mini 3, iPad mini with Retina display, iPad mini, iPod touch (5th generation) and Apple Watch. Use of Apple Watch requires iPhone 5 or later. “Made for iPod,” “Made for iPhone,” and “Made for iPad” mean that an electronic accessory has been designed to connect specifically to iPod, iPhone, or iPad, respectively, and has been certified by the developer to meet Apple performance standards. Apple is not responsible for the operation of this device or its compliance with safety and regulatory standards. Please note that the use of this accessory with iPod, iPhone, iPad or Apple Watch may affect wireless performance. Apple, the Apple logo, iPhone, iPad, iPod touch, FaceTime, Apple Watch and App Store are trademarks of Apple Inc., registered in the U.S. and other countries. Madefor for Made Made for Ask about our smallest Made for iPhone® hearing aids. Halo™ 2 hearing aids are designed to: › Deliver pristine audio and exceptional listening clarity › Help you better understand conversations and hear comfortably in any noisy environment Counter card CARD3128-01-EE-ST 81977-000 › Stream phone calls, music and more, directly from your iPhone to your hearing aids › Eliminate buzzing and whistling Ask about our smallest Made for iPhone® hearing aids. Halo 2, Halo and TruLink are compatible with iPhone 7 Plus, iPhone 7, iPhone SE, iPhone 6s Plus, iPhone 6s, iPhone 6 Plus, iPhone 6, iPhone 5s, iPhone 5c, iPhone 5, iPhone 4s (Halo only), iPad Air 2, iPad Air, iPad (4th generation), iPad mini 3, iPad mini with Retina display, iPad mini, iPod touch (5th generation) and Apple Watch. Use of Apple Watch requires iPhone 5 or later. “Made for iPod,” “Made for iPhone,” and “Made for iPad” mean that an electronic accessory has been designed to connect specifically to iPod, iPhone, or iPad, respectively, and has been certified by the developer to meet Apple performance standards. Apple is not responsible for the operation of this device or its compliance with safety and regulatory standards. Please note that the use of this accessory with iPod, iPhone, iPad or Apple Watch may affect wireless performance. Apple, the Apple logo, iPhone, iPad, iPod touch, FaceTime, Apple Watch and App Store are trademarks of Apple Inc., registered in the U.S. and other countries. © 2016 Starkey. All Rights Reserved. 81978-000 12/16 MISC4169-01-EE-ST © 2016 Starkey. All Rights Reserved. 81977-000 12/16 CARD3128-01-EE-ST Window cling MISC4169-01-EE-ST 81978-000 Wellness marketing materials Start the wellness conversation with your patients using these in-office hearing health materials. Overall health ca n be direc tl y Over all Overall tied to Overall ll healt a h can r health can e v Oheacan health ricnagn be be directly ehaeltahlttly behdirec directly h. tied tied to directly beto tied to hear hearing d to tieing hearing healt health. aring heh. health. health. Wellness materials O ve r 360 mill Ov iorn 360 me illion of the wo That’s ove rld's pop r ulation percent five of the of hav world’s pop the wor e disld's ablingula ulation hearing pop tion r five loss1 t’s ove have dis Tha the abling of t hearing percenThat’s over ulation losThat’s s1 ’s popover fivefive rld of That’sof over five ulation wo percent thethe ofof the world's population percent the rld's pop world's population wo world’s population percent of the the of world’s population of the world'slin population gulation 's pop ab rld dis have disabling the world's population world’s population ofof have the wodisabling world's ve population the s1 1 1 of ha losloss ngdisabling hearing have ariworld's ofhearing the population loss he abling disdisabling 1 e disabling have have hearing loss hav s1 1 los 1 hearing loss aringdisabling hearing have he loss hearing loss1 ve r Over OOver Over mmillion 360 360 million 0O villeillioiornn 36 Over Over 360 million Over m 360 million 360 0 million 36 360 million 30-40% GREATER DECLINE s severe los - -yeyear old sss lolos ar ar 69 18toto 69olds ing to -to 69 181869year olds he 18 year ing to69olds ed -un arolds 18to 69year at hehearing 18 with untreated 18tretre to tances 69year olds ated 18to 69year olds ces loss thth her rins with untreated hearing loss with wiwi untreated un instanonloss with untreated loss hehearing ntly hig hearing Uncorrected hearing loss gives rise to poorer quality of life, isolation and reduced social activity, leading to depression. EYE HEALTH VISION HELPS YOU IDENTIFY WHERE A SOUND IS COMING FROM. HEART HEALTH THE INNER EAR IS EXTREMELY SENSITIVE TO BLOOD FLOW. TOTAL BODY HEALTH BEGINS WITH TIMES If you have vision and hearing loss, your ability to target sound location is compromised. The amplification from hearing aids helps compensate for the vision loss. more likely to have a history of falling. Every additional10 decibels of hearing loss increases the chances of falling by 1.4 times. Studies show that a healthy cardiovascular system – a person’s heart, arteries and veins – has a positive effect on hearing. Inadequate blood flow and trauma to the blood vessels of the inner ear can contribute to hearing loss. BETTER HEARING HEALTH SMOKING CURRENT SMOKERS HAVE A 70% HIGHER RISK OF HAVING HEARING LOSS THAN NONSMOKERS. HIGHER BODY MASS INDEX (BMI) AND LARGER WAIST CIRCUMFERENCE ARE ASSOCIATED WITH INCREASED RISK OF HEARING LOSS IN WOMEN. OSTEOPOROSIS A study linked osteoporosis and hearing loss, theorizing that demineralization of the three middle ear bones may contribute to a conductive hearing impairment. ISOLATION ADULTS 50 YEARS AND OLDER with untreated hearing loss are more likely to report depression, anxiety, anger and frustration, emotional instability and paranoia; than those who wear hearing aids. Sources: The National Institutes of Health (NIH) | National Institute on Deafness and Other Communication Disorders (NIDC) | National Council on Aging (NCOA) | Sergei Kochkin, Ph.D. The Impact of Treated Hearing Loss on Quality of Life - Better Hearing Institute, Washington, DC. Retreived from: www.betterhearing.org/Hearingpedia Frank Lin, M.D. (2014 January 22) Hearing Loss Linked to Accelerated Brain Tissue Loss. Johns Hopkins Medicine News Release. | Ha-Sheng Li-Korotky, Au.D., Ph.D., M.D. (2012) Age-Related Hearing Loss: Quality of Care for Quality of Life. The Gerontologist, Volume 52, Issue 2 265-271 | Karen J. Cruickshanks, PhD; Ronald Klein, MD; Barbara E. K. Klein, MD; Terry L. Wiley, PhD; David M. Nondahl, MS; Ted S. Tweed, MS. (1998) Cigarette Smoking and Hearing Loss: The Epidemiology of Hearing Loss Study. JAMA. 1998;279(21):1715-1719. doi:10.1001/jama.279.21.1715 | Hull RH, Kerschen SR. (2010) The influence of cardiovascular health on peripheral and central auditory function in adults: a research review. Am J Audiol. 2010 Jun;19(1):9-16. doi: 10.1044/1059-0889(2010/08-0040). | De Moraes Marchiori LL, de Almeida Rego Filho E, Matsuo T (2006) | Hypertension As a Factor Associated with Hearing Loss. Braz J Otorhinolaryngol. Jul-Aug;72(4):533-40. Babich, M., Hoffmeister, D. & Doughty, A. (2009). Osteoporosis and Conductive Hearing Loss: A Novel Model of Clinical Correlation. Retrieved from: PHILICA.COM Article number 148. | American Tinnitus Association, ATA.org | www.mayoclinic.com/health/tinnitus/DS00365 Wellness poster POST3101-01-EE-ST 81705-000 with AAdults dult wwith Adults with ith Adults AAdults dultsswwith Adults with ith Adults with *50 is nor *50 years * and older * * more ress likely to par anxiety and paranoia anoia ion, than peers who report depression, anxiety and paranoia tha anx ndepression, iety anxiety pee and paranoia report and rspar who than peers who ano anxiety and paranoia wore hearing aids. than peers who ia 6 than wor than epeers pee hea who anxiety and rs paranoia ring 6 who aids wore hearing aids. than peers who wore hearing aids. *50 years and older .6 6 wor *50 e years 6 hea wore than hearing peers andring whoaids aids. older wore hearing *50 years older aids. .6 6 *50 years andand older *50 years and wore *50 years hearing andolder older aids.6 *50 years and older * with likely to develop untreated hearing loss areproblems more lts loss with are mor eate likely e hearing like totountr develop thinking and dremembering adults whose hea problems lythan hearing toloss thinking and remembering ring likely develop problems are more dev loss elop are mor 7prob thinking thin and e lem like than adults whose remembering shearing likely is normal. to develop ly than adults hearing thinking andwhose remembering problems toking and deve loprem prob 7 emb erin than than lemhearing adults thin 7 whose isand normal. thinking g shearing than adults whose king adu and *50 years and older remembering is normal. ltsrem who se hearing 77 emberin than isisnorm normal. than g adults *50 years and olderhearing adu is normal. 7whose *50 years and older ltsal. who se hearing isisnorm 7 *50 *50 years normal. years 7and *50 years andolder older al. and older 5xuntreated hearing loss People with 5x op3x le 2xPePe wit People with untreated hearing loss are more develop dementia People with untreated hearing loss hlikely un are treto op3x atedevelop mo le People 2x are with d he wit untreated re are more likely are more likely hearing People with hearing loss hlike loss aridementia un lyuntreated ngdementia tre severe loss tototodevelop *50 years and older L I K E LY MORE TIMES I K E LY ORE L *50 years *50 years and older and older 8 8 8 ng moderate lossloss out heari abder ate loss learnmo discuss moderate moderate nloss caloss time to n so you mild loss loss Take the er. ventiomoderate vid mil mild loss d loss mild loss and pre care pro causes loss mild loss 2x 3x 5x hearing mild mild loss th your wi 2x2xT I M E S3x 5x5x mild M 3x O R E L I K E LY loss m the 2x ncyy uenc eque -freq low-fr k th low with d at ris le wi ople Peop considered at risk.4 loss areconsidere events4 Pe hearing loss arediovasculararevents. cul hearing for cardio vas Pe for car Pe ople with ople with low-fr hearing eq nc hearing loss arelow y eq uenc con-fr loss are People with low-frequency sidereue y d at risk conside for carlow-frequency People with dio People with low-frequency atatrisk for car vasculred hearing loss aredio considered risk ar eve People with vascul People with low-frequency low-frequen hearing loss are considered atcy risk nts ar eve .4 People hearing losscardiovascular are considered atnts risk with low-frequen for events. .44 4 hearing hearing loss are considered atcy risk loss are considered for cardiovascular events. at risk 4 hearing loss forare cardiovascular considered at events. risk 4 4 cardiovascular events. forfor cardiovascular events. 4 for cardiovascular events. 2x 3x 3x 5x 5x 2x2x 3x 5x 2x 3x 3x 5x5x T I MTEI M S EMSOMR O E RL IEK LE ILY K E LY TIM T IEMS EMS OM O R E L I K E LY R ER EL I KL I K E LY T I MTE ISM E S M O E LY M T I M E S MOOR ER EL I LKIEKLY E LY Take the time to learn about hearing loss Tak e tim Takethe the time to learn about loss e prevention to lea causes and so youhearing can discuss rn cau ses Take ut he theand time to learnabo about hearing ariprovider. causes and prevention so you can discuss pre loss ng los ven them with your hearing care tion s the so you m wit causes and prevention can h you so you can them with your hearing care provider. discuss dis r heari cuss ng care them with your hearing carepro provider. vider. Wellness display MISC3623-02-EE-SG 81698-007 The wellness display book is designed for waiting room tables or other open office areas. To display the book on a table, open the front cover until it meets the back cover and align the dual-lock coins together. The pages should fan out and be visible from any angle. DEPRESSION PEOPLE WITH MILD HEARING LOSS(25dB) ARE © 2014 Starkey. All Rights Reserved. 81705-000 10/14 POST3101-00-EE-ST cog 30-compared with hea untreated ed g and to peers without hearing loss. hearing nitive 40% elop *75 years and older ring totopro loss experience pee dev fas thinkin los abiabilities hea a compared 30-40% faster decline in cognitive rsingring ter peers without loss.5 compared shearing se litie to wit experie peers ber dec likely tofaster without who hou hearing em line*75 loss. a 30-40% com ltsrem nces 55 decline hea years andt older in adu par in cognitive ned andto cog rinabilities niti king compared to hea peers without hearing *75 ring *75 years and older losloss. ve years pee thintha s.5 abiglitie yearsand andolder older se rs*75 compared wit l.7 peers who s5 hou without ltsto hearing loss. aduma hea *75 years andt older ring los thaisn nor *75 years 7 older s.5 *75 yearsand andolder older years mal.and severe loss mo derate moderate loss tly higher tances ate-to-se of moder vere depinstances ate-to-se sio 3 ds vere depres ressionn3 year ol s SAFETY/BALANCE OBESITY and older loss moderate s los moderate s mild los s mild los 18- to 69 Tinnitus affects 1 in 5 people. Tinnitus can be caused by hearing loss, an ear injury or a circulatory system disorder. Hypertension can be an accelerating factor of hearing loss in older adults. * re are mo severe los -ye wi18 th- totre69-yeararolds withunun ated he olds had sig tre ated hearing loss nifica had sig ntly hig ari nifican of moder her insng loss OF PEOPLE WITH TINNITUS ALSO HAVE HEARING LOSS. THERE IS A SIGNIFICANT ASSOCIATION BETWEEN HIGH BLOOD PRESSURE AND HEARING LOSS. and older M T I M E S mo loss 88 ate de dvel People are re with he likely untreated op develop aremore more likely to develop dementia aride hearing sev dementia loss ly toto ng erelike me severe loss severe loss los loss nti s 8 velop de are more to de seve develop dementia re likely severe mentia8 a8 loss loss severe loss moderate lossloss TINNITUS 90% HYPERTENSION and older 20% 30% 40% 20 % 30 20% 30% 40% 20% 30% 20% 30% 40% % 40 40% with 20 % 30 % 20% 30% 40% 30% % 40 Adultltsswith 20% 40% % u d A hearing loss. and untreated and untreated 2 2 hearing loss. hearing loss. *75 years * untreated *hearing loss 8 loss un ing treate * * hear d hea d more untreated hearing loss Adults* with untreated stogialos nt ate rin were untreated hearing loss los *likely me tre un wer de s hearing tre 8 loss * ar mo ate lop he Adults with untreated with un untreated re hearing loss are more * d ing deve like hea de Adults with untreated were more likely nt lyrin untreated hearing ate report depression, totoia to me were more likely tre People thlikun gto sloss Adu rep * de wer were Adults untreated more eort likely untreated dep hearing to los hearing loss more * *with lop mor likely to develop problems re elyto loss lts res ve edepression, hearing loss areare more Adults with untreated with le wi like report de anxiety and paranoia lysion opmo untr were more likely to ,to are report depression, Pe eate anx rep hearing d problems hea report ortiety * loss likely depression, are likely to develop thinking and remembering more Adu and ring dep Adults s were Let Letit itbegin beginwith withyour yourhearing hearing Let it begin withwhen youryou hearing health, because health, because when you health, because when you aring hear better, you hear better, youlive liveth better. better. your he wi better. gin live hear better, you en you Let it be wh e us beca e better. health, liv u yo tter, hear be in thinking abilities compared to those without hearing loss. 3 5 5 *75 years 2 2 2 2 2 2 *50 years 3 Those with hearing loss experience a 2 2 res to re likely modep repeort wer , ia parano ression depand anx ortiety rep o ia whano andrspar n pee thaiety anx s.6 who aid rs ring hea pee 6 wonre tha aids. older andring hea e years *50 wor 3 ssi ica ntly highigher had significantly instances with untreated preres nif hearing dehearing sionloss untreated loss sig ica everehigher dsignificantly had significantly instances nif hawith had sig e depinstances higher o-s-se had significantly higher instances3 ver had of moderate-to-severe depression had rate-t-to designificantly 3 higher instances had higher instances mosignificantly of moderate-to-severe depression ofmoderate-to-s ofof derate 3 3 evere depression mo moderate-to-severe depression ofof moderate-to-se 3 3 vere depression of moderate-to-severe depression COGNITIVE DECLINE aff blood high es sure dd re is 40% prblunoo ateThe a signifi 30% highanes d treres.ass cant % su ociatio a significant ng losThere 20 30% 40%erience prheari n betwee The d re is ate is tre aa sign aissignificant There significant hiisocia ificantn% s exp association between and un There gh How loss s.ass ng los hearing losThere bl H ari ng 20 oo lities o is a significant he tion ari d w association bet he association between between weed How loss heriabihearing ence nitive ea n untreateHow high blood pr hearing ingcog There hiisgh There a es significant ais significant e with association between loss exp losess. ri n g lo linerin suoplre dec ringliti bl Pe your loss brain high oo high blood ss blood d hea and afinaffects dwit40%h unfastreterate pressure hou ive abi association association between fetnitheact unt between 30rs ewit cog area pr high blood affects brain peelin s s.yoyour es e ted to dec affects su oplre edter hea pressure pressure ring los your and untreated Pe u parfas brain rin r gcom high high blood los b blood and hout hea s. ra pressure 40% wit unt in 30rs arealoss. and untreated hearing and untreated ted ed to pee heauntreated pressure par pressure and ringcom hearing loss. los hearing loss.s. reated sPeopleltswith * with unt untreated hearing loss experience ng losPeo * Aduwit ple more d heari areted s untreated h los People with hearing loss experience unt rea a 30-40% faster decline in cognitive abilities sPeople ring * with unt rea ted untreate ly tong losPeople blems hea with a 30with untreated hearing lossexperience experience5 untreated hea lts hearing p pro loss 40% Peo re decline ringinlos elomo heari ple dev fas aAdu 30-40% faster cognitive abilities d like compared peers without loss. are tount witwith tertodec more shearing lyhloss expexperience re ate ber like People untreated hearing loss a 30-40% s ing erie wetre 30-40% faster decline cognitive abilities em line rea un decline nce 5 blem remted hearing ininincognitive sion, People par faster abilities a acom Let it beg in wit health, bec h your hearin g ause wh en you hear bet ter, you live better . Hearing health display MISC4205-00-EE-SG 81995-007 The 4-panel interactive swing-fold display piece is designed for waiting room tables or other open office areas. ss aring lo How he ur brain ects yo cant a signifi There is between n cant associatio a signifi There is between n associatio DIABETES HEARING LOSS IS TWICE AS COMMON IN PEOPLE WITH DIABETES COMPARED TO THOSE WITHOUT. Adults whose blood glucose is higher than normal but not high enough for a diabetes diagnosis, have a 30% higher rate of hearing loss compared to those with normal blood sugar. OTOTOXICITY THERE ARE MORE THAN 200 MEDICATIONS ON THE MARKET TODAY THAT ARE KNOWN TO CAUSE HEARING LOSS (TOXIC TO THE EARS). The list of known ototoxic drugs includes: • Aspirin • Quinine • Water pills • Certain antibiotics • Some anticancer drugs • Some anesthetics • Environmental chemicals like carbon monoxide, hexane and mercury Hearing Health POCKET GUIDE Hearing health pocket guide MISC3636-02-EE-ST 81706-000 Use the Hearing health pocket guide as a consultation tool with your patients to help answer their questions about hearing loss. Tinnitus and CROS/BiCROS These brochures include information on tinnitus and CROS/BiCROS. Tinnitus brochure Tinnitus Technology products for you and your loved ones Tinnitus brochure BROC2606-05-EE-ST 81041-000 CROS/BiCROS brochure Muse CROS System Hearing solutions for singlesided hearing loss CROS/BiCROS consumer brochure BROC2753-01-EE-ST 82018-000 Ordering assets To incorporate these materials into your practice’s communication plan, please contact your Marketing Representative today. Digital assets, as well as radio scripts are also available. Please note, radio spots must be coordinated through your practice with your local radio station. Simply put, Muse and Halo 2 hearing aids are made for your patients and made for life. To get started, please contact your Marketing Representative today at 800-328-8602. Better Hearing Institute. (2004). Prevalence of Hearing Loss. Retrieved from: http://www.betterhearing.org/hearingpedia | 2 Pew Research Center Mobile Technology Fact Sheet. (2014, January). Retrieved from: http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/ | 3 AdWeek. (2014, June). How many Millennials, Gen Xers and Baby Boomers Use Facebook, Twitter and Instagram? Retrieved from: http://www.adweek.com/socialtimes/millennials-gen-x-baby-boomers-social-media/499110 1 Halo 2, and TruLink are compatible with iPhone 7 Plus, iPhone 7, iPhone SE, iPhone 6s Plus, iPhone 6s, iPhone 6 Plus, iPhone 6, iPhone 5s, iPhone 5c, iPhone 5, iPad Pro, iPad Air 2, iPad Air, iPad (4th generation), iPad mini 4, iPad mini 3, iPad mini with Retina display, iPad mini, iPod touch (5th generation) and Apple Watch. Use of Apple Watch requires iPhone 5 or later. “Made for iPod,” “Made for iPhone,” and “Made for iPad” mean that an electronic accessory has been designed to connect specifically to iPod, iPhone, or iPad, respectively, and has been certified by the developer to meet Apple performance standards. Apple is not responsible for the operation of this device or its compliance with safety and regulatory standards. Please note that the use of this accessory with iPod, iPhone, iPad or Apple Watch may affect wireless performance. Apple, the Apple logo, iPhone, iPad, iPod touch, FaceTime, Apple Watch and App Store are trademarks of Apple Inc., registered in the U.S. and other countries. Google Play is a trademark of Google Inc. All trade names and trademarks are properties of their respective owners. StarkeyPro.com 6700 Washington Avenue South Eden Prairie, MN 55344 1.800.328.8602 © 2016 Starkey. All Rights Reserved. 81967-000 12/16 BROC2744-01-EE-ST