Download 2017 Consumer Marketing Guide

2017 Consumer
Marketing Guide
Muse and Halo 2
Made for
Inside this guide, you’ll find audience insights, as well as
an outline of Muse and Halo 2 consumer materials to
help you develop a marketing campaign that resonates
with prospective patients.
Hear better.
Live better.
At Starkey,® we believe that when a patient makes the decision to
wear hearing aids, they begin a journey to overall health that starts
with auditory wellness and ends with a richer, more complete life.
Many people suffer from common conditions such as heart disease,
diabetes, obesity and cognitive decline. Surprisingly, many
of these conditions are also associated with hearing loss.
This presents a tremendous opportunity
for you to help patients with their
hearing loss so they’re able to live
a happy and healthy life.
Key consumer
insights
Every day, younger and more technologically savvy consumers
are taking steps to improve their hearing and overall health.
As they move through their hearing journey and evaluate their
options, they’ll have high expectations and demands of your services.
This is why we’re excited about our enhancements to Muse™
and Halo™ 2 hearing aids. We work hard to continue innovating
to meet the needs of current and next generation consumers.
Both Muse and Halo 2 deliver the performance and functionality
you’ve come to expect from Starkey.
The benefits of
Listening in noise
Advanced noise reduction technology and precise directional
microphones work together to help make speech easier to hear
in today’s complex listening environments.
Better connections
Stream TV, music and more to your hearing aids. SurfLink®
Mobile 2, SurfLink Mini Mobile, SurfLink Media 2, SurfLink
Remote and SurfLink Remote Microphone 2 offer carefree,
hands-free connectivity and control.
Works with
your phone
SurfLink accessories offer a wireless connection between your
phone — or any other Bluetooth® device — and your hearing aids.
Exceptional
OS updates
Built on our trusted and proven Synergy® platform, Acuity™ OS 2
is our next-generation operating system that’s five times faster
than the speed of its predecessor.
Enhanced convenience Rechargeable hearing aids are now available. Enjoy continuous,
stable and uninterrupted power throughout your day.
and confidence
The benefits of
Works with
your iPhone
Not only are your Halo 2 hearing aids compatible with your
iPhone,® but they also work seamlessly with your iPad,®
iPod touch® and Apple Watch.®
Better streaming
Halo 2 lets you stream phone calls, music and more, directly from
your iPhone to your hearing aids.
Exceptional
OS updates
Built on our trusted and proven Synergy platform, Acuity OS 2 is our
next-generation operating system that’s five times faster than the
speed of its predecessor.
Listening in noise
Advanced noise reduction technology and precise directional
microphones work together to help make speech easier to
hear in today’s complex listening environments.
Insights to reach a
senior audience
Today, the Silent Generation (born between 1926 and 1945)
comprises roughly 20 million adults in their 70s and 80s.
The Silent
Generation
The seniors of today were children
during the Great Depression,
growing up during a “waste not,
want not” era. Seniors have
been directly impacted by this
experience, and as a result,
they strive for comfort and
value quality and simplicity.
1 in 3
people over age
60 have hearing loss1
Communication tips
and techniques
1.
Keep marketing language clear and concise.
2.
In imagery, show active people to invoke a sense of connection.
Avoid images that are too youthful or unrealistic.
3.
Reiterate that hearing aids can provide security, enhance
independence, contribute toward a healthy lifestyle and
strengthen relationships.
4.
Show seniors how the hearing aids of today have improved
in comfort and design.
5.
For seniors concerned about the cost of hearing aids,
offer specific promotions, like free batteries, checkups
or ongoing support.
6.
Seniors look for value, but are often willing to pay more
if they know they’ll receive good service.
The channel is as
important as the message
1.
Seniors are the fastest growing demographic when it comes
to using the internet.
2.
Today, seniors are still more likely to respond to direct mail
than email and web-based marketing.
3.
Aging adults watch TV for a sense of involvement and entertainment.
Good service can
also go a long way.
Seniors look
for value, but are
often willing to pay
more if they know
they’ll receive
good service.
Insights to reach a
boomer audience
The baby-boomer generation, born between 1946 and 1964,
is worlds apart from the generation that preceded them.
The BabyBoomer
Generation
A population of approximately
76 million, baby boomers grew up
in the world of The Beatles and the
Vietnam War. Self-fulfillment and
self-realization are deeply rooted
in their psyche. This is why they’re
commonly referred to as the
“me generation.”
1 in 6 baby boomers have hearing loss
1
Communication tips
and techniques
1.
Be relatable, upfront and factual.
2.
Avoid the hard sell.
3.
Earn their trust through honesty and transparency.
4.
Avoid making them feel old.
Finding the right channel
to communicate
1.
Baby boomers spend more time per week online than they
spend watching television.
2.
Baby boomers consider the internet to be the most important
source of information when making purchasing decisions.
3.
Eighty-eight percent of adults over the age of 50 own a
mobile phone.2 Think mobile first.
4.
Targeted email campaigns are crucial.
5.
Statistics confirm that 70 percent of baby boomers online have
a Facebook™ account.3
In comparison to seniors, baby
boomers tend to be more proactive
about their health and wellness.
Audience
Contemplator
Preparer
Buyer
Adopter
Repeater
Patients early in the
hearing journey
Patients ready to take a
hearing test
Patients who have a confirmed
loss and are ready to buy
Patients who are adjusting to
their hearing aids
Patients looking to replace their
current hearing aid technology
> A sk them how their hearing loss
has affected their daily life and
independence
Seniors
Baby
Boomers
> Focus on how hearing loss has
affected their relationships
> Do not attempt to hurry them
through the decision-making process
> Explain that people who are
struggling to hear tend to engage
less with the world around them
> Explain that hearing loss can also be
linked to a number of health issues,
including cognitive decline
> Encourage them to take a hearing
test so you can determine the
best approach for them
> Focus on customer service
> A sk them how their hearing loss has
affected their daily life and activity
> Instill a sense of trust (critical
at this stage)
> Don’t try to “sell them,” and try to
be more conversational
> Be relatable and take the time to
build a relationship with them
> Avoid lecturing or telling them
what to do
> Provide credible, informational
online resources
> Emphasize that hearing loss at their
age is more common than they think
> Encourage them to take a
hearing test so you can gather
the facts and determine the
best approach together
> Explain that hearing loss can
be linked to a number of health
issues, including cognitive decline
> Speak with authority, but try not
to be condescending
> Be transparent and authentic in your
communications
Advocates
> Relate with this person by asking
them how they feel and how
they’ve been affected by their
loved ones with hearing loss
> Explain that they can “try before they
buy” and let them experience the
hearing aids in a real-world setting
> Emphasize the improved music
and listening capabilities (that
resonates with this audience)
> Be sure to include the advocate
in the communication
> Reinforce the concerns that they
expressed about their loved ones
> Explain the process so they
know what to expect
> Give them the space to talk to their
loved ones in private if needed
> Be sure to explain what they can
expect in the days and weeks after
they get their hearing aids
> Let them know that they can
contact you at any time
> Give them tasks such as interactive
hearing games to increase their success
> A sk questions that draw out
answers related to their concerns
about their current devices and
hopes for the future
> Don’t overwhelm them with
technical details
> Help patients transition to their new
hearing aids by opting them into the
Ready Set Hear™ program via Inspire.®
> Use the Patient Advantage
Comparison tool on starkeypro.com
to show the patient how they can
benefit from new technology
> Set clear expectations.
Be transparent about the
adjustment time
> Be prepared to address what has
changed for hearing aid devices
since they purchased their last pair
> Be sure to explain what they can
expect in the days and weeks after
they get their hearing aids
> Highlight new technological
advances and benefits
> Let them know that they can
contact you at any time
> Help patients transition to their new
hearing aids by opting them into the
Ready Set Hear program via Inspire.
> Be sure to educate the advocate
or caregiver so that they are
prepared to assist the patient
> Use the Patient Advantage
Comparison tool on starkeypro.com
to show the patient how they can
benefit from new technology
> Be sure to include the advocate
in the communication
Know your patients
A guide to understanding and communicating
with senior and baby-boomer patients.
Retail marketing strategy
Below you’ll find a detailed breakdown of how to best market
specific product and feature updates. Please contact your Marketing
Representative to discuss a personalized marketing strategy.
Retail messaging framework
A guide to conquer your market: How to deliver the right
message and the right product to the right patient
Target
Audience
Patient
Benefits
Suggested
Media
Channels
SurfLink
Mini Mobile
ZPower
Rechargeable
Halo 2
RIC 312
Retention:
Acquisition:
Tech-savvy, slightly
younger patients
Anyone who owns
Muse or Z Series™
products
New, small and
simple cell phone
streaming. Connect
via Bluetooth to
stream phone calls
Retention:
Letter/Email
New prospects
Retention:
Acquisition:
Retention:
Competitive users
Anyone who owns
a Halo product
Convenience
of rechargeable
batteries
Our smallest
Made for iPhone
hearing aids
Acquisition:
Acquisition:
Direct Mail, Ad Sprinkles
& Online (Facebook
Lead Gen Ads, PPC,
Retargeting Ads)
Acuity OS 2
Updates
Ad Sprinkles
Retention:
Letter/Email
Retention:
Anyone who owns
Muse or Halo 2
products
Our fastest,
most personalized
and natural-sounding
operating system
Retention:
Letter/Email
Retail marketing materials
These assets can be personalized to your practice to aid
your marketing efforts. To get started, please contact your
Marketing Representative today at 800-328-8602.
Acquisition materials
ZPower Letter
ZPower Rechargeable
Facebook Ads
ZPower Rechargeable
Ad Sprinkles
LETR3078-00-EE-ST
SOCM2978-00-EE-ST
MISC4605-00-EE-ST
Recharge.
Relax. Repeat.
Enjoy the reliability of
Recharge.
Relax.
Repeat.
Recharge.
Relax.
Repeat.
rechargeable hearing aids.
Dear neighbor,
to
health is directly connected
It’s been proven that hearing
in our
Recent breakthroughs
overall health and well-being.
enthusiasm
have generated a lot of
Muse™ hearing aid technology
lives. Some of these
happier and healthier
for helping people live
solutions. With this
rechargeable battery
advancements include
can:
you
technology
Enjoy continuous, stable
and uninterrupted power
throughout your day
•
•
•
Avoid the hassle of
disposable batteries
•
Replace your batteries
only once a year at your
annual checkup
Recharge your batteries
while you sleep
During this event, we
ZPower is a registered trademark of ZPower LLC.
will offer:
• FREE hearing screening
Option #1
and consultation
• FREE technology
Muse
demonstration of both ®
hearing aids and ZPower
rechargeable batteries
of
• FREE clean and check
your current hearing aids
s, we’re inviting you to
To celebrate these improvement event where we’ll offer
Open House
attend a special X-day
us to
demonstrations. Join
free product and rechargeable
you.
solutions are right for
find out if rechargeable
• X-MONTH special financing
available**
3-Day
Special Event
Special Hearing Open House
Month XX - XX
Please call early to make
an appointment as space
Any Street Name
Any Town, ST XXXXX
is limited.
Learn more at:
m
www.websiteaddress.co
Sincerely,
Hearing Professional
Credentials
FOR FACEBOOK EXCLUSIVE
US:
OFFERS CONNECT WITH
FACEBOOK URL
Name
Empowered with
all-day power.
©2016 Starkey. All Rights Reserved. 12/16 MISC4605-00-EE-ST
*Deposit may be required.
**Subject to credit approval
Reserved.
© 2016 Starkey. All Rights
or see store for details.
12/16 LETR3078-00-EE-ST
ZPower is a registered
trademark of ZPower
ZPower is a registered trademark of ZPower LLC
Enjoy stable and
uninterrupted use
throughout your
day with ZPower®
rechargeable batteries.
(XXX) XXX-XXXX
(XXX) XXX-XXXX
Signature
©2016 Starkey. All Rights Reserved. 12/16 MISC4605-00-EE-ST
• XX-DAY risk-free trial*
Option #1
Avoid the hassle of
disposable hearing
aid batteries.
Option #2
ZPower is a registered trademark of ZPower LLC
LLC.
Option #2
Eco-friendly
power
One pair of ZPower®
rechargeable
batteries equals
200 disposables.
Retention materials
©2016 Starkey. All Rights Reserved. 12/16 MISC4605-00-EE-ST
Hear the difference
Hearing aids have new,
cutting-edge advancements.
Dear Preferred Patient,
with your
the benefits of better hearing
We hope you’ve been enjoying
in hearing aid technology,
to recent breakthroughs
features and
Halo™ hearing aids. Due
can provide you with enhanced
our Halo 2 hearing aids
Halo hearing aids
Below, you’ll see how your
®
aids — Halo 2.
superior sound quality.
Made for iPhone hearing
perform against our smallest
Halo
FEATURES
Halo 2
Halo 2 Letter
LETR3051-01-EE-ST
Limited
Time Only
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Full, rich sound quality
in better sound
Higher frequencies result music.
and
quality for both speech
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$XXX off Saes aut liquiae inctem
Personalized listening experience
of sound.
We all have a unique perspective
the relationship of
The ability to customize
allows for a more
soft sounds to loud sounds
experience.
comfortable listening
$XXX off Saes aut liquiae inctem
fugit apeliqui doloremporem
Hear your phone calls
®
, hear your calls
When using an iPhone
aids without
directly through the hearing
any intermediate device.
Offers expire: Month XX,
aut
XXXX
Comfortable sound and
conversation in every environment
identify the
An advanced system to
and automatically
environment you are in
This makes
focus on preserving speech.easier,
hearing and understanding
source.
no matter what the noise
Enjoy conversations and
music
tell the difference
A hearing aid that can
and automatically
between music and speech, you hear and
to let
change what it’s doing
enjoy the music.
Any Street Name
Any Town, ST XXXXX
(XXX) XXX-XXXX
New
technology
feature
m
www.websiteaddress.co
Made for iPhone
with Halo 2, our smallest
Experience the difference
today.
times are limited, so call
hearing aids. Appointment
PROUD SUPPORTER
OF
Sincerely,
Signature
Hearing Professional
Credentials
Hearing Center Name
Name
Any Town, ST XXXXX
| Any Street Name |
www.websiteaddress.com
has
or iPad, respectively, and
specifically to iPod, iPhone,
standards.
been designed to connect
with safety and regulatory
and
electronic accessory has
of this device or its compliance
for iPad” mean that an
iPod touch, Apple Watch
responsible for the operation
for iPhone,” and “Made
Apple logo, iPhone, iPad,
standards. Apple is not
SE, iPhone 6s Plus,
“Made for iPod,” “Made
performance. Apple, the
7 Plus, iPhone 7, iPhone
to meet Apple performance
Watch may affect wireless
are compatible with iPhone
been certified by the developer accessory with iPod, iPhone, iPad or Apple
with Retina display, iPad
Halo 2, Halo and TruLink
iPad mini 3, iPad mini
of this
Please note that the use
in the U.S. and other countries. only), iPad Air 2, iPad Air, iPad (4th generation),
(Halo
of Apple Inc., registered
5c, iPhone 5, iPhone 4s
App Store are trademarks
iPhone 5 or later.
iPhone 6, iPhone 5s, iPhone
of Apple Watch requires
iPhone 6s, iPhone 6 Plus,
and Apple Watch. Use
mini, iPod touch (5th generation)
Reserved. 12/16 LETR3051-01-EE-ST
© 2016 Starkey. All Rights
LIKE US ON
PROUD SUPPORTER
OF
ZPower is a registered trademark of ZPower LLC
Option #3
Marketing
materials
In-office materials
Consumer brochure
In-office point of sale
Use this informative brochure to
help your patients understand
the benefits of Muse hearing aids.
Display these point-of-sale materials in
your office to educate your patients on the
latest in wireless hearing aid technology.
Made for
Wireless hearing solutions
made for life.
Introducing Muse™, our latest
wireless hearing solution.
Muse hearing aids are designed to:
› Help you better understand
conversations and hear comfortably
in any noisy environment
Poster
POST3339-00-EE-ST
81968-000
› Make speech more audible by
keeping loud sounds comfortable
and boosting soft sounds
© 2015 Starkey. All Rights Reserved. 81968-000 11/15 POST3339-00-EE-ST
› Stream TV, music and more
to your hearing aids
Consumer brochure
BROC2745-01-EE-ST
81971-000
Made for
Made for
Introducing Muse™, our latest
wireless hearing solution.
Muse hearing aids are designed to:
Counter card
CARD3126-00-EE-ST
81969-000
› Help you better understand
conversations and hear comfortably
in any noisy environment
› Make speech more audible by
keeping loud sounds comfortable
and boosting soft sounds
› Stream TV, music and more
to your hearing aids
Try our latest
wireless solution
© 2015 Starkey. All Rights Reserved. 81975-000 11/15 MISC4167-00-EE-ST
© 2015 Starkey. All Rights Reserved. 81969-000 11/15 CARD3126-00-EE-ST
Window cling
MISC4167-00-EE-ST
81975-000
SurfLink accessories
This informative brochure will help your patients understand
the carefree connectivity of SurfLink accessories.
Assistive listening
devices made for life.
Consumer brochure
BROC0304-04-EE-SG
85229-007
ZPower Rechargeable option
With ZPower,® we offer a rechargeable
option that’s compatible with all future
orders of Muse micro RIC 312t. You
can use the following pieces to tell
your patients about the convenience
of rechargeable hearing aids.
Recharge.
Relax. Repeat.
Enjoy the reliability of rechargeable hearing aids.
With ZPower,® we now offer a rechargeable option
for the Muse micro RIC 312t. You can:
›
Enjoy continuous, stable and uninterrupted power
throughout your day
›
Recharge your batteries while you sleep
›
Avoid the hassle of disposable batteries
›
Replace your batteries only once a year
at your annual checkup
Counter card
CARD3285-00-EE-ST
85277-000
Recharge.
Relax.
Repeat.
Enjoy the reliability
of rechargeable
hearing aids.
One pair of ZPower batteries
equals 200 disposables
© 2016 Starkey. All Rights Reserved. 85280-000 12/16 MISC4607-00-EE-ST
© 2016 Starkey. All Rights Reserved. 85277-000 11/16 CARD3285-00-EE-ST
ZPower is a registered trademark of ZPower LLC
ZPower is a registered trademark of ZPower LLC
Window cling
MISC4607-00-EE-ST
85280-000
Made for
Marketing
materials
Apple guidelines
Please note: If you advertise any Made for iPhone hearing aids, you must
use the brand guidelines provided by Apple.® To assist you, we’ve provided
marketing templates with approved language and photography. Please
contact your Marketing Representative for any further assistance.
You can find marketing guidelines at:
https://starkeypro.com/halo2guidelines
In-office materials
Consumer brochure
In-office point of sale
Use this informative brochure to
help your patients understand
the benefits of Halo 2 hearing aids.
Display these point-of-sale materials in
your office to educate your patients on
our Made for iPhone hearing aids.
Available for Android™
Made for iPhone®
Made for
TruLink™ Hearing Control
app is now available for
select Android phones
Ask about our smallest
Made for iPhone® hearing aids.
Get the TruLink
Hearing Control app
on Google Play™
Halo™ 2 hearing aids are designed to:
› Deliver pristine audio and exceptional listening clarity
› Help you better understand conversations and
hear comfortably in any noisy environment
Poster
POST3340-02-EE-ST
81976-000
› Stream phone calls, music and more, directly
from your iPhone to your hearing aids
The TruLink Hearing Control app
enhances every hearing experience:
› Eliminate buzzing and whistling
Allows you to personalize sound settings
to specific locations
Changes memories automatically based
on your personalized geotags (e.g.
“coffee shop” memory activates when
you walk into your favorite coffee shop)
Adjusts automatically when you
travel in a car
Controls hearing aid volume and
memories with the touch of your phone
Check to see if your Android phone is
compatible at trulinkhearing.com/FAQ
Google Play and Android are trademarks of Google Inc.
Consumer brochure
BROC2746-01-EE-ST
81972-000
TruLink for Android™ insert
INST2672-01-EE-ST
81767-000
© 2016 Starkey. All Rights Reserved. 81976-000 12/16 POST3340-02-EE-ST
Galaxy S is a registered trademark of Samsung Electronics Co., Ltd.
© 2015 Starkey. All Rights Reserved. 81767-000 12/15 INST2672-01-EE-ST
Halo 2, Halo and TruLink are compatible with iPhone 7 Plus, iPhone 7, iPhone SE, iPhone 6s Plus, iPhone 6s, iPhone 6 Plus, iPhone 6, iPhone 5s, iPhone 5c, iPhone
5, iPhone 4s (Halo only), iPad Air 2, iPad Air, iPad (4th generation), iPad mini 3, iPad mini with Retina display, iPad mini, iPod touch (5th generation) and Apple Watch.
Use of Apple Watch requires iPhone 5 or later. “Made for iPod,” “Made for iPhone,” and “Made for iPad” mean that an electronic accessory has been designed to
connect specifically to iPod, iPhone, or iPad, respectively, and has been certified by the developer to meet Apple performance standards. Apple is not responsible
for the operation of this device or its compliance with safety and regulatory standards. Please note that the use of this accessory with iPod, iPhone, iPad or
Apple Watch may affect wireless performance. Apple, the Apple logo, iPhone, iPad, iPod touch, Apple Watch, App Store, and Siri are trademarks of Apple
Inc., registered in the U.S. and other countries.
Halo 2, Halo and TruLink are compatible with iPhone 7 Plus, iPhone 7, iPhone SE, iPhone 6s Plus, iPhone 6s, iPhone 6 Plus, iPhone 6, iPhone 5s, iPhone 5c, iPhone 5, iPhone 4s (Halo only), iPad Air 2, iPad
Air, iPad (4th generation), iPad mini 3, iPad mini with Retina display, iPad mini, iPod touch (5th generation) and Apple Watch. Use of Apple Watch requires iPhone 5 or later. “Made for iPod,” “Made for iPhone,”
and “Made for iPad” mean that an electronic accessory has been designed to connect specifically to iPod, iPhone, or iPad, respectively, and has been certified by the developer to meet Apple performance
standards. Apple is not responsible for the operation of this device or its compliance with safety and regulatory standards. Please note that the use of this accessory with iPod, iPhone, iPad or Apple Watch
may affect wireless performance. Apple, the Apple logo, iPhone, iPad, iPod touch, FaceTime, Apple Watch and App Store are trademarks of Apple Inc., registered in the U.S. and other countries.
Madefor
for
Made
Made for
Ask about our smallest
Made for iPhone® hearing aids.
Halo™ 2 hearing aids are designed to:
› Deliver pristine audio and exceptional listening clarity
› Help you better understand conversations and
hear comfortably in any noisy environment
Counter card
CARD3128-01-EE-ST
81977-000
› Stream phone calls, music and more, directly
from your iPhone to your hearing aids
› Eliminate buzzing and whistling
Ask about our smallest
Made for iPhone®
hearing aids.
Halo 2, Halo and TruLink are compatible with iPhone 7 Plus, iPhone 7, iPhone SE, iPhone 6s Plus, iPhone 6s, iPhone 6 Plus, iPhone 6, iPhone 5s, iPhone 5c,
iPhone 5, iPhone 4s (Halo only), iPad Air 2, iPad Air, iPad (4th generation), iPad mini 3, iPad mini with Retina display, iPad mini, iPod touch (5th generation)
and Apple Watch. Use of Apple Watch requires iPhone 5 or later. “Made for iPod,” “Made for iPhone,” and “Made for iPad” mean that an electronic accessory
has been designed to connect specifically to iPod, iPhone, or iPad, respectively, and has been certified by the developer to meet Apple performance standards.
Apple is not responsible for the operation of this device or its compliance with safety and regulatory standards. Please note that the use of this accessory with
iPod, iPhone, iPad or Apple Watch may affect wireless performance. Apple, the Apple logo, iPhone, iPad, iPod touch, FaceTime, Apple Watch and App Store are
trademarks of Apple Inc., registered in the U.S. and other countries.
© 2016 Starkey. All Rights Reserved. 81978-000 12/16 MISC4169-01-EE-ST
© 2016 Starkey. All Rights Reserved. 81977-000 12/16 CARD3128-01-EE-ST
Window cling
MISC4169-01-EE-ST
81978-000
Wellness marketing materials
Start the wellness conversation with your patients using
these in-office hearing health materials.
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Uncorrected hearing loss gives
rise to poorer quality of life,
isolation and reduced social
activity, leading to depression.
EYE HEALTH
VISION HELPS YOU IDENTIFY WHERE A
SOUND IS COMING FROM.
HEART HEALTH
THE INNER EAR IS EXTREMELY
SENSITIVE TO BLOOD FLOW.
TOTAL BODY
HEALTH
BEGINS WITH
TIMES
If you have vision and hearing loss, your ability to target sound
location is compromised. The amplification from hearing aids
helps compensate for the vision loss.
more likely to have a
history of falling. Every
additional10 decibels of
hearing loss increases
the chances of falling by
1.4 times.
Studies show that a healthy cardiovascular system –
a person’s heart, arteries and veins – has a positive effect
on hearing. Inadequate blood flow and trauma to the blood
vessels of the inner ear can contribute to hearing loss.
BETTER HEARING
HEALTH
SMOKING
CURRENT SMOKERS HAVE A
70% HIGHER RISK OF HAVING
HEARING LOSS THAN NONSMOKERS.
HIGHER BODY MASS INDEX
(BMI) AND LARGER WAIST
CIRCUMFERENCE ARE
ASSOCIATED WITH
INCREASED RISK OF
HEARING LOSS IN WOMEN.
OSTEOPOROSIS
A study linked osteoporosis and hearing
loss, theorizing that demineralization of the
three middle ear bones may contribute to
a conductive hearing impairment.
ISOLATION
ADULTS 50 YEARS AND OLDER
with untreated hearing loss are more likely to
report depression, anxiety, anger and frustration,
emotional instability and paranoia; than those
who wear hearing aids.
Sources:
The National Institutes of Health (NIH) | National Institute on Deafness and Other Communication Disorders (NIDC) | National Council on Aging (NCOA) | Sergei Kochkin, Ph.D. The Impact of Treated Hearing Loss on Quality of Life - Better Hearing Institute, Washington, DC. Retreived from: www.betterhearing.org/Hearingpedia
Frank Lin, M.D. (2014 January 22) Hearing Loss Linked to Accelerated Brain Tissue Loss. Johns Hopkins Medicine News Release. | Ha-Sheng Li-Korotky, Au.D., Ph.D., M.D. (2012) Age-Related Hearing Loss: Quality of Care for Quality of Life. The Gerontologist, Volume 52, Issue 2 265-271 | Karen J. Cruickshanks, PhD;
Ronald Klein, MD; Barbara E. K. Klein, MD; Terry L. Wiley, PhD; David M. Nondahl, MS; Ted S. Tweed, MS. (1998) Cigarette Smoking and Hearing Loss: The Epidemiology of Hearing Loss Study. JAMA. 1998;279(21):1715-1719. doi:10.1001/jama.279.21.1715 | Hull RH, Kerschen SR. (2010) The influence of cardiovascular health
on peripheral and central auditory function in adults: a research review. Am J Audiol. 2010 Jun;19(1):9-16. doi: 10.1044/1059-0889(2010/08-0040). | De Moraes Marchiori LL, de Almeida Rego Filho E, Matsuo T (2006) | Hypertension As a Factor Associated with Hearing Loss. Braz J Otorhinolaryngol. Jul-Aug;72(4):533-40.
Babich, M., Hoffmeister, D. & Doughty, A. (2009). Osteoporosis and Conductive Hearing Loss: A Novel Model of Clinical Correlation. Retrieved from: PHILICA.COM Article number 148. | American Tinnitus Association, ATA.org | www.mayoclinic.com/health/tinnitus/DS00365
Wellness poster
POST3101-01-EE-ST
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Wellness display
MISC3623-02-EE-SG
81698-007
The wellness display book is designed for
waiting room tables or other open office
areas. To display the book on a table,
open the front cover until it meets the
back cover and align the dual-lock coins
together. The pages should fan out and
be visible from any angle.
DEPRESSION
PEOPLE WITH MILD
HEARING LOSS(25dB) ARE
© 2014 Starkey. All Rights Reserved. 81705-000 10/14 POST3101-00-EE-ST
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Tinnitus affects 1 in 5 people.
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Hearing health display
MISC4205-00-EE-SG
81995-007
The 4-panel interactive
swing-fold display piece
is designed for waiting
room tables or other
open office areas.
ss
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How he ur brain
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DIABETES
HEARING LOSS IS TWICE AS COMMON
IN PEOPLE WITH DIABETES COMPARED
TO THOSE WITHOUT.
Adults whose blood glucose is higher than normal but not
high enough for a diabetes diagnosis, have a 30% higher rate
of hearing loss compared to those with normal blood sugar.
OTOTOXICITY
THERE ARE MORE THAN 200 MEDICATIONS
ON THE MARKET TODAY THAT ARE KNOWN TO
CAUSE HEARING LOSS (TOXIC TO THE EARS).
The list of known ototoxic drugs includes:
• Aspirin
• Quinine
• Water pills
• Certain antibiotics
• Some anticancer drugs
• Some anesthetics
• Environmental chemicals
like carbon monoxide,
hexane and mercury
Hearing
Health
POCKET GUIDE
Hearing health pocket guide
MISC3636-02-EE-ST
81706-000
Use the Hearing health pocket guide as a
consultation tool with your patients to help
answer their questions about hearing loss.
Tinnitus and CROS/BiCROS
These brochures include information on tinnitus and CROS/BiCROS.
Tinnitus brochure
Tinnitus
Technology products for
you and your loved ones
Tinnitus brochure
BROC2606-05-EE-ST
81041-000
CROS/BiCROS
brochure
Muse CROS
System
Hearing solutions for singlesided hearing loss
CROS/BiCROS
consumer brochure
BROC2753-01-EE-ST
82018-000
Ordering assets
To incorporate these materials into your practice’s communication
plan, please contact your Marketing Representative today.
Digital assets, as well as radio scripts are also available.
Please note, radio spots must be coordinated through your
practice with your local radio station.
Simply put, Muse and Halo 2
hearing aids are made for your
patients and made for life.
To get started, please contact your
Marketing Representative today at
800-328-8602.
Better Hearing Institute. (2004). Prevalence of Hearing Loss. Retrieved from: http://www.betterhearing.org/hearingpedia | 2 Pew Research Center Mobile Technology Fact Sheet.
(2014, January). Retrieved from: http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/ | 3 AdWeek. (2014, June). How many Millennials, Gen Xers and Baby Boomers
Use Facebook, Twitter and Instagram? Retrieved from: http://www.adweek.com/socialtimes/millennials-gen-x-baby-boomers-social-media/499110
1
Halo 2, and TruLink are compatible with iPhone 7 Plus, iPhone 7, iPhone SE, iPhone 6s Plus, iPhone 6s, iPhone 6 Plus, iPhone 6, iPhone 5s, iPhone 5c, iPhone 5, iPad Pro, iPad Air 2,
iPad Air, iPad (4th generation), iPad mini 4, iPad mini 3, iPad mini with Retina display, iPad mini, iPod touch (5th generation) and Apple Watch. Use of Apple Watch requires iPhone 5
or later. “Made for iPod,” “Made for iPhone,” and “Made for iPad” mean that an electronic accessory has been designed to connect specifically to iPod, iPhone, or iPad, respectively,
and has been certified by the developer to meet Apple performance standards. Apple is not responsible for the operation of this device or its compliance with safety and regulatory
standards. Please note that the use of this accessory with iPod, iPhone, iPad or Apple Watch may affect wireless performance. Apple, the Apple logo, iPhone, iPad, iPod touch,
FaceTime, Apple Watch and App Store are trademarks of Apple Inc., registered in the U.S. and other countries.
Google Play is a trademark of Google Inc.
All trade names and trademarks are properties of their respective owners.
StarkeyPro.com
6700 Washington Avenue South
Eden Prairie, MN 55344
1.800.328.8602
© 2016 Starkey. All Rights Reserved. 81967-000 12/16 BROC2744-01-EE-ST