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The Marketing Ringmaster
Reward Every Customer
Greet & Smile
Push The Envelope
Create A Database
Use The Internet
Send A Postcard
Give Free Stuff
 Crack the Whip!!
The Marketing Ringmaster
Use Gift Cards
Develop An E-Newsletter
Bring In The D.J.s
Use Vacant Storefronts
Learn To Say ‘No’
Never Pre-Judge
Try A Flag Ad
 Crack the Whip!!
The Marketing Ringmaster
Make Business Alliances
Use Full Colour
The Headline Hustle
Follow-up Foibles
Less ‘You’ Is More
Complimentary Coffee
Create Urgency
 Crack the Whip!!
The Marketing Ringmaster
Incentives for Company Install
Prize/Trip Giveaways
On-Hold Testimonials
Add Picture to Brochure/Card
Include a 3-D Object in Mail
Don’t Give Up
Thank the Complainers
 Crack the Whip!!
The Marketing Ringmaster
Leave a great final impression
If you say ‘sorry’ – MEAN IT!
Make a Press Kit
Choose Fonts Carefully
Heed the Marketing Trifecta
Calculate the Lifetime Value
The power of ‘X’ [chromosome]
 Crack the Whip!!