Download YOU MIGHT SAY THAT NEXTREIS A CHILD OF THE INTERNET

YOU MIGHT SAY THAT NEXTRE IS A CHILD OF THE INTERNET
No day passes without someone asking us how the NextRE name came about; or even how the
brokerage itself came to be.
In response, overtime we have compiled a general history of our brokerage, its guiding business
philosophy, and other sequels which are now available on NextResource, under the “Our Story”
category. Here is the first chapter:
You might say that NextRE is a child of the internet.
Leading up to 2002 when NextRE was formed in May of that year, the rules and strictures that kept a
tight grip on how real estate brokerages lorded over agents started to give way. Discounting
commissions, heck, even discount brokerages were becoming the norm and traditional brokerages
holding fast to 5%, 6% and even 7% commissions structures were getting the tar kicked out of them.
It was a time of change, a time when a listing needed little marketing dollars put behind it because it
was going to sell no matter what! This presented a conundrum for serious realtors with traditional
companies because they were rule-bound to only offer services under commission rules mandated by
some franchise’s corporate policy. Granted, rules that made sense when the brand was king and
building a brand was a long and costly process.
But the internet was proving to be the great equalizer. Start-up independents didn’t need a brand they
needed listings and the way to get listings was to offer flexible commissions.
This was the geneses of the NextRE idea. Two of the three founding partners were affiliated with a
RE/Max franchisee at the time and, being entrepreneurial, they did not take kindly to lose out to a
lower-commission bidding agent so, to the displeasure of the franchise, they adopted a flexible system
to match whoever the completion was at any one given time. The end result is what you already
guessed, that is they were asked to stop or else. The ‘else’ won and NextRE was born.
In May of 2002, three equal partners, an associate broker licensed in Delaware, Pennsylvania and
Maryland; a Delaware agent, and the principle of a marketing company, joined together to form a
company that promised to be the next big idea in real estate sales. The coming together of this
partnership was not happenstance; it was based on the unique careers of the individuals. The
relationship between the latter two parties stretched over several years toiling in marketing adventure
of Fortune 500 companies, and even a technology startup. But that is a story for another time. As a
licensed Associate Broker in multiple States, the third partner delivered the sage and depth of realtor
experience.
The path was clear: NextRE was to be the future of real estate…created as “the next generation” of
real estate sales organizations. Hence the name: “next” from “next generation” and “RE” for “real
estate” – NextRE
Results oriented, technology driven, offering services which deliver more value to customers and to its
agents. NextRE would simply set the standard in full-service real estate services!
The time of NextRE’s founding was prodigious: The residential real estate market was booming. There
was strong competition amongst buyers to purchase any property that came on the market. Interest
rates were low, credit requirements were lax, and sellers were able to get top prices on almost any
property that was brought to market.
The foundation of the business was to take advantage of the sellers’ market, offering the full range of
services normally offered by realtors who charged 6-7% of the selling price, but do so at competitive
sales commission. There were no additional fees charged and the company prospered as it worked on
sales volumes significantly above the competition. It was not unusual for a NextRE agent to sell
between 60-80 properties per year while the national average was 13 transactions per agent. Even the
top organizations in the Delaware market were recognized for a rate of 23 transactions per year.
During the growth years of 2002 to 2006, and even extending into 2007 and 2008, NextRE built a strong
brand and a reputation for good service. Referral and repeat business has been very strong throughout
the existence of the company. The foundation of the business has been and continues to be “building
relationships” with everyone that works with NextRE and its team, whether a buyer, seller or fellow
agent, and the understanding that we will get to a successful conclusion to a transaction without the
stress.
Today, NextRE’s yellow home-for-sale lawn signs increasingly dot the regional four-State landscape.
And the saga continues, click on links below:
View NextRE news
Follow us on Twitter @NextRE
Watch our YouTube channel
See us on Facebook
Link to us on LinkedIn
Advisory 018_YOU MIGHT SAY THAT NEXTRE IS A CHILD OF THE INTERNET