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The Goal Is Clear
A Transformative Partnership
to Conserve Water
Saving Our Water: The Power of Partnership
To protect the world’s natural resources, we need to take collective action.
When it comes to big issues such as safeguarding our global water supply,
no individual sector—whether government, NGO, or business—
can make as big a difference alone as we can by working together.
Recognizing this, WWF and The Coca-Cola Company
have embarked on a transformative partnership to
conserve freshwater resources around the world.
Why focus on water?
Water is critical to sustaining nature,
communities and businesses. Yet, today our
water resources are in serious danger:
 More than 1 billion people lack
access to safe drinking water.
 Degradation of freshwater habitats threatens
thousands of animals that could be lost forever.
 Climate change is predicted to exacerbate
the world’s water challenges, leading to
droughts, rising sea levels and floods.
We need to take immediate action to protect
this precious, life-sustaining resource.
Leading the way for
water conservation
Addressing global water challenges
is of critical importance to both WWF
and The Coca-Cola Company.
As a leading global environmental organization,
WWF’s mission is the conservation of nature
and the protection of natural resources for
people and wildlife across the globe.
As the largest non-alcoholic beverage producer
in the world, The Coca-Cola Company, along
with its bottling partners, uses water as the
main ingredient in every product it makes.
Combining our expertise, skills and influence,
we will set and meet wide-reaching goals
to help save the Earth’s freshwater.
Five goals to address global water challenges
Conserve some of the most important freshwater basins
WWF and The Coca-Cola Company are working together to
Poorly planned development, deforestation,
agricultural expansion, overfishing and climate
 Conserve some of the world’s most important freshwater basins
 Improve water efficiency within the company’s operations
However, if we can manage our water resources

Reduce the company’s carbon emissions
personal, agricultural and industrial needs.

Promote sustainable agriculture
Inspire a global movement to conserve water
change all threaten the world’s water supply.
properly, there will be enough water to meet
To help ensure this is the case, WWF and The
Coca-Cola Company are working with employees,
bottling partners, communities and governments
to promote water stewardship and conservation
in seven of the world’s most important freshwater
basins: the Yangtze, Mekong, Danube, and
Rio Grande/Rio Bravo rivers; Lake Niassa; the
Mesoamerican Reef catchments; and the rivers
and streams of the southeastern United States.
Improve water efficiency
Reduce carbon emissions
In this resource-constrained world, businesses
Climate change is predicted to have a profound
that want to operate successfully will need to
impact on the world’s rainfall patterns, sea levels,
find ways to achieve growth while using natural
river flows and freshwater reserves. Reducing
resources—including water—more efficiently.
carbon dioxide emissions is critical to lessening
these and other impacts of climate change.
Working with WWF, The Coca-Cola Company and
its bottling partners have a goal to improve water
Through WWF’s Climate Savers program, The
efficiency 20 percent by 2012. By the time we
Coca-Cola Company and its bottling partners have a
reach 2012, this is expected to save up to 50 billion
goal to stabilize carbon emissions in manufacturing
liters of water use annually—that’s the equivalent
operations worldwide and make a 5 percent absolute
of 20,000 Olympic-size swimming pools.
emissions reduction in developed countries by 2015.
This is expected to prevent the release of more
than 2 million metric tons of CO2—an equivalent in
climate benefit to planting 600,000 acres of trees.
Promote sustainable agriculture
Inspire a global movement to conserve water
Agriculture uses 70 percent of the world’s
WWF and The Coca-Cola Company are working
water supply, so sustainable management
together to help address the global water crisis
of crop production is fundamental to
through collaboration and partnership.
protecting that supply.
We know we are not alone in wanting to conserve
Our partnership promotes sustainable agriculture
our valuable freshwater for generations to come,
throughout the supply chains of The Coca-Cola
or in our desire to create sustainable business
Company and its bottling partners. Partnership
models to bring nature and industry into balance.
efforts are focused on the sustainable production
of sugarcane, oranges and corn.
We hope our collaboration will inspire a larger
global movement of freshwater conservation.
Do you have skills and leadership to contribute?
We encourage you to think about how you can partner
to protect our freshwater and other natural resources.
We can all achieve more working
together than working alone.
To learn more about our partnership:
worldwildlife.org/water/cocacola
wwf.thecoca-colacompany.com
To find out how to build a collaborative partnership:
worldwildlife.org/business
Photo Credits
Cover: Water drop splashing into blue water.
© Frank Parhizgar / Wwf-Canada
Inside Cover: Danube channel to delta.
Wilkowo, Ukraine. © Anton Vorauer /
Wwf‑Canon
Page 1: Tursiops truncatus, bottle-nosed
dolphin. Roatan, Bahia Islands, Mesoamerican
Reef. © Chris Martin Bahr / Wwf-Canon
Page 2: Children’s feet splashing in the water.
© Frank Parhizgar / WWF-Canada
Page 3 (top): Rana dalmatina, agile frog.
Danube River, Calarasi-Raul Island, Romania.
© Anton Vorauer / WWF-Canon
Page 3 (bottom): Tribal women collect water
from the Serepok River in the Lower Mekong
River Basin. © Elizabeth Kemf / WWF-Canon
Page 4: Girl carrying water from the Serepok
River in the Lower Mekong River Basin.
© Elizabeth Kemf / WWF-Canon
Page 5: Grus antigone, sarus crane. Mekong
region, SE Asia. © Martin Harvey / WWF-Canon
Page 6: Regelsbrunner Au (floodplain), Danube
River. © Michèle Dépraz / WWF-Canon
Page 7: Stream in Great Smoky Mountains
National Park, N.C. Southeast Rivers and
Streams of the United States. © Elizabeth
Kemf / WWF‑Canon
Page 8: Rinsing beverage packages with
ionized air to reduce water use. © Walter Smith
Page 9: Wind turbines. © Michel Gunther /
WWF-Canon
Page 10: Sugarcane. © Martin Harvey /
WWF-Canon
Page 11: Fisherman at sunset on the flooded
Dongting Lake. Hunan Province, China.
© Michel Gunther / WWF-Canon
Water sustains us. Conservation unites us.
worldwildlife.org/water/cocacola
wwf.thecoca-colacompany.com