Download BC1149 Incisive Edge Digital Marketing Programme.indd

CONFERENCE & EVENTS
maximising
digital marketing
Generating Digital Leads That Convert Into Sales
Talk. 0121 477 1390 | Write. [email protected] | See. bournville.ac.uk/digital-marketing
Visit. 1 Longbridge Lane, Longbridge, Birmingham B31 2TS | Sat Nav ref. B31 2TW
Date.
Venue. Cost. Wednesday 3rd September 2014
Conference Centre
£297 (plus VAT)
An Executive Masterclass for Managing Directors & Marketing Directors of SMEs, the day
involves both theoretical and practical sessions, as well as networking opportunities. The one
day workshop is suitable for companies with a digital presence who are looking to understand
their company’s digital performance and accelerate the rate at which it converts into sales.
The Key Objectives
The day will show attendees how to understand and act on their analytical data, how to
gather more information from their digital properties and how to solve business challenges
using digital data.
It will also address when each digital marketing channel should be used and includes an
in-depth look at search engine optimisation and content marketing. There is also a practical
session where attendees will get to try out the techniques they have been taught on the day.
Who Should Attend?
Suitable for Managing Directors, Marketing Executives, business owners and anyone with an
interest in how their business performs digitally.
A one day workshop suitable for owners and Managing Directors of businesses employing
around 25 – 50 employees who are looking to:
•
•
•
Gain an understanding of the range of digital marketing opportunities available to
their businesses
Accelerate sales
Understand how to monitor their company’s digital performance.
The day involves both theoretical and practical sessions, as well as networking opportunities.
9am
Registration and welcome
9:15am
What is digital marketing & how does it work?
9:30am
Session 1 – Understanding what your digital data is telling you
• How to extract valuable reports from Google Analytics
• How to use your reports to understand your clients in detail
• How to use events, goals and e-commerce data to define your
digital performance
• How to direct your visitors to follow the path to your products & services (user journey optimisation)
• How to solve your business issues utilising your analytics data
10:45amBreak
11am
Session 2 – Digital multi-channel opportunities
• How to get the most from pay per click marketing
• How to use display advertising to get your company’s message out
into the market
• How to advertise and target prospects on social media –
which networks should you use?
• How to understand your reporting metrics
• How to avoid throwing your digital budget into a black hole
12:30pm
Lunch & Networking Opportunity
1:30pm
Session 3 – Search Engine Optimisation and Content
• Why on site optimisation is vital
• The importance of content to driving credibility & traffic
• Easy wins for your digital marketing campaigns and common pitfalls
• How to track your content to generate leads
2:45pmBreak
3pm
Session 4 – Practical Workshop – Delivering an effective digital campaign
for your company
• Briefing on objectives
• Planning a campaign; group work
• Peer and expert reviews
• Group discussion session
4:30pm
Q&A
5pmClose