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Defining Aggregate Demand and Aggregate Supply First of all we need to start by defining Aggregate Demand itself. Aggregate Demand can be defined as the total demand in the economy for goods and services at a given time. The formula for Aggregate Demand is important in that is allows us to look at Aggregate Demand in detail. AD = C + I + G + (X-M) Before we move on we must define the components of this formula. AD is the Aggregate Demand. C is the level of consumption in the economy by consumers. I is the investment that occurs in the economy, done mainly by firms. G is the level of Government investment in the economy. X is the level of exports in the economy, while M is the level of imports in the economy. Now the arrangement of the formula is important too. Firstly we can see that C, I, G and X are positive while the M component is negative. This is because the consumption level will have a positive effect since consumer buying goods raises the money flow in the economy. Investment will also have a positive effect since more companies investing will raise the level of money available as more companies buying factories will have a positive effect since they will be able to buy bricks to build the factory raising demand for bricks. Government expenditure has a positive impact since it means that for example consumers will have more money to spend if G is in the form of benefits. Exports, X. has a positive impact since foreign countries buying the products made by the UK for instance will raise the money flow in the UK. M, imports, however a negative impact has since the level of money inside the UK will fall as it flows abroad due to the purchasing of foreign goods. Aggregate Supply is total level of goods and services produced by the home country. The intersection of both Aggregate demand and Aggregate supply is shown below. Price level AS AD Real GDP The intersection is the current level of output of services and goods in a country. The Aggregate demand and Aggregate supply can be influenced by supply side policies and demand side policies. These are policies such as Education and Training, Research and Development, Breaking Trade Union Powers, Benefits Reform, Welfare Reform, Labor Market Reform. We can analyse each one. Education and Training means that more money is invested by the government into the economy. This is done through investment into schools and other projects. Money can be given to local councils to invest into Schools for redevelopment. The government can also invest in training workers. For instance unemployed workers may be trained by producing more programs such as skills classes to improve the skills of workers so that they can be reemployed. Research and development can be both done publicly and privately. The government can invest in science and projects like this to improve technology. Private companies can also do this to improve the productivity of its workforce. Trade unions are a big issue in influencing Aggregate supply and labor force. By reducing the trade union power, workers may have lower rights, work longer hours, and at a cheaper wage cost. This will raise the productivity of the work force. Benefits are given to those who are currently unemployed and are in the process of looking for work through job agencies. A reform of the benefits system means that there will be lower benefits paid out or the time period of benefits is reduced. This means that workers are more inclined to go to work raises the level of goods and services produced in the economy. Demand side policies affect the level of Aggregate demand in the economy. This can be analysed by looking at the formula AD = C + I + G + (X-M). A rise in C, I, G and X, while a fall in M would all raise the level of aggregate demand. Consumption could be influenced by lowering the interest rates for instance. This would make it cheaper for the consumers to borrow money on loans rising their spending through loan money. It also means that the savings rate will also fall, reducing the reward for saving, lowering savings in the bank and thus raising the level of money spent on consumer goods. The Government could also raise the level of invested it puts into the economy. This could be money taken from tax for instance and could then be reinvested into the economy. Lower interest rates could also encourage businesses to invest since the lower interest means that they too will borrow more money to fund investment into factories. Exports can be raised by subsidizing companies that export goods, making it cheaper for them to export and also be more competitive abroad. Imports can be affected through the use of quotas.