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BELL WORK Draw a rough sketch of this page of notes on your paper. • FIRST try to label all 7 parts of the Cornell Notes styled page w/out your notes. • THEN check your work with your notes and make any corrections in a different color • Page 1 Why do Ps have flat feet? What is counter -current flow? John Doe 8/20/02 Period 7 PENGUINS Ps have flat feet •Better to swim with •Like swim fins Ps have special blood circulation system •Counter current flow •Warm blood from heart warms cold blood from feet •Prevents freezing Penguins are designed for their cold, ocean habitat. They have flat feet for swimming and counter -current blood flow to stay warm. LET’S LABEL TOGETHER! DIVIDER Page 1 MAIN IDEA / QUESTIONS Why do Ps have flat feet? What is counter -current flow? SUMMARY John Doe 8/20/02 Period 7 PENGUINS TITLE Ps have flat feet •Better to swim with •Like swim fins Ps have special blood circulation system •Counter current flow •Warm blood from heart warms cold blood from feet •Prevents freezing NOTES Penguins are designed for their cold, ocean habitat. They have flat feet for swimming and counter -current blood flow to stay warm. Don’t forget the heading: Questions, Name, Class, Period, Date, Topic subtitles, etc. go here, in the left hand column. Remember, we want higher level critical thinking A 3 to 4 sentence summary down there questions. on the bottom of the last page of notes Notes go here, in the large right hand column. Topic Questions, Subtitles, Headings, Etc. First & Last Name Class Title Period Date Class Notes 2 1/2” 3 to 4 sentence summary across the bottom of the last page of the day’s notes • Summary is added at the end of ALL note pages on the subject (not page) • Summary added AFTER questions are finished • Summary should answer the problem stated in the subject. • Developed in 1949 at Cornell University by Walter Pauk. • Designed in response to frustration over student test scores. • Meant to be easily used as a test study guide. • Adopted by most major law schools as the preferred note taking method. All Students at CCHS are trained in Cornell Note Method • Good notes allow students to help each other problem solve. Cornell Notetaking Why should you take notes? • To minimize your “rate of forgetting” Don’t take notes = Forget 60 % in 14 days Take some notes = Remember 60 % Take organized notes and do something with them= Remember 90-100% indefinitely! Understanding How We Learn • Our brain’s outer layer (the neocortex) where higher level thinking occurs, has 100 billion brain cells or neurons. When We Learn Something New: • A dendrite, a threadlike branch, grows out of each brain cell (neuron). Learning • When a dendrite from one neuron grows close enough to the dendrite of another neuron, a connection is made. • Learning = growth and the connecting of dendrites. Brain Videos • http://www.drjoedispenza.com/index .php?page_id=Live_Neurons_Conne cting_Pruning • How we learn something Practice! • If you practice a new skill many times, the dendrites get coated in a protein called myelin. • Thinking can now occur more quickly, & you will remember the skill for a long time. How We Forget • If we only practice a skill once or twice the connection between neurons is weak. • If you do not practice the skill again the dendrites wither & die. • You have forgotten the new skill! (Questions about it ) • How do the ticks find the cattle? • Why don’t the ticks usually kill their host? • How could tick infestations in cattle impact humans? (Diagram copied during lecture) Recall Clue Column Record Column Propaganda Techniques in Advertising Define "Propaganda" List 4 common tech. used by advertisers Define & explain "testimonial" technique Define & explain "bandwagon" technique Define & explain "plain folks" technique Define & explain "transfer" technique Intro Propaganda used by politicians, writers. Also by advertisers. Def: Messages intended to persuade audiences to adopt a certain opinion. Advertisers use propaganda. 4 techniques common. 1. Testimonial Def: Celebrities used to pitch idea, sell product; Audience associate star qualities of celebrity w/ product. Ex. Michael Jordan sells Nike shoes 2. Bandwagon Def: Encourages people to buy b/c e'one is doing it. Ads urge you to get on board; don't get left out. Ex. "All over America, people are switching to...." 3. Plain Folks Def: Product associated with ordinary folks like you & me. Ads use "regular", next-door-neighbor types to sell product. Ex. New mother in hospital uses Tylenol. 4. Transfer Product associated with s'thing that is attractive or respectable. Car ads show gorgeous model - audience transfer feelings about model to car. Ads use patriotic symbols like bald eagle - audience transfers patriotic feelings to product, company. Ex. Wal-Mart claims to sell only made-in-USA products. SUMMARY: Advertisers use propaganda. Propaganda = Messages intended to persuade audiences to adopt a certain opinion. 4 common propaganda techniques used by advertisers: 1. Testimonial: celebrity endorses product. 2. Bandwagon: everybody is buying product. 3. Plain Folks: ordinary, non-glamorous people like us use it. 4. Transfer: transfer feelings of admiration to product. Anthropods Paul sends his examples