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Modal Model of the Mind
Maintenance Rehearsal
Sensory
Input
Encoding
Sensory
Memory
Attention
Long-term
Working or
memory
Short-term
Memory Retrieval
1
Modal Model of the Mind
 Three memory store that differ in function, capacity and
duration
 Control processes - control movement of information
within and between memory stores
Maintenance Rehearsal
Sensory
Input
Encoding
Sensory
Memory
Attention
Long-term
Working or
memory
Short-term
Memory Retrieval
2
Sensory Memory Store
Sensory
Input
Sensory
Memory
 Function - holds
information long enough to
be processed for basic
physical characteristics
 Capacity - large
can hold many items at once
 Duration - very brief
retention of images
.3 sec for visual info
2 sec for auditory info
3
Sensory Memory Store
Sensory
Input
Sensory
Memory
 Divided into two
subtypes:
iconic memory visual information
echoic memory auditory information
 Visual or iconic
memory was
discovered by Sperling
in 1960
4
Sperling’s Experiment
 Presented matrix of letters for
1/20 seconds
 Report as many letters as
possible
 Subjects recall only half of the
letters
 Was this because subjects
didn’t have enough time to
view entire matrix? No
K
Z
R
Q
B
T
S
G
N
 How did Sperling know this?
5
Sperling’s Experiment
 Sperling showed people can
see and recall ALL the letters
momentarily
 Sounded low, medium or high
tone immediately after matrix
disappeared
K
Z
R
High
 tone signaled 1 row to report
Q
B
T
Medium
S
G
N
Low
 recall was almost perfect
 Memory for image fades after
1/3 seconds or so, making
report of entire display hard to
do
6
Sperling’s Iconic Memory
Experiment
1. Letters are displayed
on a screen for 1/20
of a second
Q C F T
S K G O
W R J B
7
Sperling’s Iconic Memory
Experiment
2. Screen is blank
8
Sperling’s Iconic Memory
Experiment
Length of time
varies up to
one second
3. Tone is sounded,
indicating row
HIGH
MEDIUM
LOW
9
Sperling’s Iconic Memory
Experiment
4. Subject reports
letters in row
indicated by tone
S, K, G, ...
10
Sperling’s Iconic Memory
Experiment
G
A
M
V
K
U
X
L
S
F
Q
J
O
N
U
A
Z
N
11
What Letters Do You See?
12
What Letters Do You See?
13
What Letters Do You See?
14
What Letters Do You See?
15
What Letters Do You See?
16
Sensory Memory Store
Sensory
Input
Sensory
Memory
 Sensory memory forms
automatically, without
attention or
interpretation
 Attention is needed to
transfer information to
working memory
17
Working Memory Store
Sensory
Input
Sensory
Memory
Attention Working or
Short-term
Memory
18
Working Memory Store
 Function - conscious processing of information
where information is actively worked on
 Capacity - limited (holds 7 +/- 2 items)
 Duration - brief storage (about 30 seconds)
 Code- Often based on sound or speech even
with visual inputs.
Sensory
Input
Sensory
Memory
Attention Working or
Short-term
Memory
19
Working Memory Store
 What happens if you need to keep
information in working memory longer than
30 seconds?
 To demonstrate, memorize the following
phone number (presented one digit at a time):
857916 3
20
Working Memory Store
 What is the number?
857-9163
The number lasted in your working memory
longer than 30 seconds
So, how were you able to remember the
number?
21
Maintenance Rehearsal
 Mental or verbal repetition of information
allows information to remain in working
memory longer than the usual 30 seconds
Maintenance Rehearsal
Sensory
Input
Sensory
Memory
Attention
Working or
Short-term
Memory
22
Maintenance Rehearsal
 What happens if you can’t use maintenance
rehearsal?
 Memory decays quickly
 To demonstrate, again memorize a phone
number (presented one digit at a time)
BUT, have to count backwards from 1,000 by
sevens (i.e., 1014, 1007, 1000 … etc.)
628509 4
23
Working Memory Store
 What is the number?
628-5094
Without rehearsal, memory fades
24
Peterson’s STM Task
 Test of memory for
3-letter nonsense
syllables
 Participants count
backwards for a few
seconds, then recall
 Without rehearsal,
memory fades
100
Percentage 90
who recalled 80
consonants
70
60
50
40
30
20
10
0
3
6
9
12
15
18
Time in seconds between presentation
of consonants and recall request
(no rehearsal allowed)
25
Working Memory Store
 What happens if you need to remember more
than 7 +/- 2 items?
 To demonstrate, memorize the following 16
digit number (presented one digit at a time):
1492181219982001
26
Chunking
Grouping small bits of information into
larger units of information
expands working memory load
Which is easier to remember?
4 8 3 7 9 2 5 1 6
 483 792 516
27
Working Memory Model
 Baddeley (1992)
 3 interacting components
Visuospatial
Sketch Pad
Central
Executive
Phonological
Loop
28
Working Memory Model
 Visuospatial sketch pad - holds visual and spatial info
 Phonological loop - holds verbal information
 Central executive - coordinates all activities of working
memory; brings new information into working memory from
sensory and long-term memory
Visuospatial
Sketch Pad
Central
Executive
Phonological
Loop
29
Long-Term Memory Store
 Once information passes from sensory to
working memory, it can be encoded into
long-term memory
Maintenance Rehearsal
Sensory
Input
Encoding
Sensory
Memory
Attention
Long-term
Working or
memory
Short-term
Memory Retrieval
30
Long-Term Memory Store
 Function - organizes and stores information
more passive form of storage than working memory
 Unlimited capacity
 Duration - thought by some to be permanent
Maintenance Rehearsal
Sensory
Input
Encoding
Sensory
Memory
Attention
Long-term
Working or
memory
Short-term
Memory Retrieval 31
Long-Term Memory Store
 Encoding - process that controls movement
from working to long-term memory store
 Retrieval - process that controls flow of
information from long-term to working
memory store
Maintenance Rehearsal
Sensory
Input
Encoding
Sensory
Memory
Attention
Long-term
Working or
memory
Short-term
Memory Retrieval 32
Summary
Modal model of memory
three memory stores (sensory,
working and long-term memory)
control processes (attention,
maintenance rehearsal, encoding
and retrieval) govern movement of
information within and between
stores
33