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Rating Criteria for Sugar Industry Sugar is the most important agro-based industry in India after textiles. India has emerged as the largest sugar producing country in the world after Brazil. Sugar production is dependent on sugar cane output, which is, in turn, dependent on the rainfall in the cane growing areas. Hence, the industry is cyclical and exposed to price fluctuations. The sugar industry is also seasonal in nature, with cane production concentrated between September and April; demand for sugar, on the other hand lasts through the year. Therefore, the sugar industry is working capital intensive. Also, input costs (sugar cane prices) are regulated by the government and bear no relation to the sugar prices. In such a scenario, CRISIL's approach to rating sugar companies involves an evaluation of their financial position and cash flows against the context of their ability to withstand cyclical downturns. In CRISIL's experience, only companies with strong businesses and operational efficiencies, and low interest costs have consistently withstood sugar price downturns. CRISIL considers the following key parameters in evaluating a sugar company's business risk profile: the firm's market position and operating efficiencies. The key elements in CRISIL's rating assessment model for sugar companies are: BUSINESS RISK ANALYSIS Government Policies CRITERIA - Corporate Sector Traditionally, the sugar industry has been highly regulated by the government. Hence, CRISIL believes that a sugar company's credit risk profile is significantly vulnerable to government policies. These policies influence costs through cane pricing, cane availability through the command area concept and distribution controls through levy sales and release mechanisms. The government also discourages the import of sugar by imposing high import duty on white sugar, rendering imports unremunerative. The net effect of these government policies on the sector is that sugar companies do not have much control over the quantity, quality, or cost of sugar cane they procure, or the quantity of sugar they sell. These factors significantly affect the economics of their operations. Market Position In the highly fragmented sugar industry, a company's size is an important determinant of its market position. Larger companies typically have greater ability to withstand external shocks, easier access to capital markets and greater bargaining power. Consequently, companies with a large size tend to have strong credit profiles; however, the benefit of size may be nullified by a weak capital structure or poor cost position. 1 Other Factors Affecting Market Position Location Sugar being a bulky commodity, freight constitutes an important cost element. Hence, companies with factories located close to sugar deficit regions command a better price and also save on freight costs. Factories located close to high-yielding sugarcane farms are in a better position. Similarly, the longer crushing season in the southern region enables a better utilisation of fixed assets. Proximity to ports is also a critical factor. Easy accessibility to ports will enable import of raw sugar for processing during cyclical upturns, when sugarcane availability is expected to be lower. It also provides companies with greater flexibility to export during periods of lower domestic prices. Customer Profile Customer profile also has some impact on a company's business position. Traditionally, sugar sales have been routed through dealers. Relationships with institutional customers may also be viewed favourably, partly owing to the benefits of regular liquidation of inventory levels outside the government's release mechanism. Relationship with Farmers CRISIL considers a healthy relationship with farmers as a crucial requirement for sugar companies. Hence, investments in sugarcane development activity and timely payments for sugarcane are considered pre-requisites in ensuring timely and adequate availability of cane. Operating Efficiency With prices of sugarcane being regulated, operating efficiencies and processing costs will determine companies' ability to sustain 2 themselves during a cyclical downturn. In this regard, CRISIL is of the opinion that larger plants are better placed, as their conversion costs would be lower. Level of Integration Optimal utilisation of by-products such as molasses (that are used to produce ethanol) and bagasse (that is used to generate power), is another key differentiating factor. This factor will enable companies to capture value across the production chain. Integrated sugar mills are more likely to be successful than other sugar companies. An integrated sugar company functions on a de-risked model; it results in higher revenues and stable margins. FINANCIAL RISK ANALYSIS For the analysis of the financial risk of a sugar company, CRISIL follows the standard criteria used for all manufacturing companies. This criterion is presented in detail in our publications ' Rating Criteria for Manufacturing Companies' and 'CRISIL's Approach to Financial Ratios'. CONCLUSION Thus, in CRISIL's opinion, the key success factors for the sugar industry include the presence of: ! ! Size of operation, recovery rates Forward integration with power and distillery ! Location of the plant and relation with farmers ! Diversity in client base and geography