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MEMORY CONSTRUCTION CONTEXT EFFECTS  Memory doesn't work the same in every situation.  Certain factors, such as time of day, location, distractions, events and internal states can affect the ability to remember things. MOOD AND MEMORY  State-dependent Memory  What we learn in one state (drunk or sober) may be more easily recalled when we are again in that state.  Mood Congruent Memory  We recall experiences that are consistent with one’s current good or bad mood. FORGETTING  Do you need to remember everything?  We need to forget or discard useless information or our consciousness will become cluttered making thinking difficult. THREE SINS OF FORGETTING  Absent-mindedness  Inattention  Transience  Storage  to details leads to encoding failure decay over time Blocking  Inaccessibility of stored information THREE SINS OF DISTORTION  Misattribution  Confusing  Suggestibility  The  the source of information lingering effects of misinformation Bias  Belief-colored recollections ONE SIN OF INTRUSION  Persistence  Unwanted memories ENCODING FAILURE  Selective Attention  If we don’t notice what we sense then we will fail to encode and we will NOT remember it.  Age-related Memory Decline  Brain areas in older adults are less responsive; thus, causing slower encoding ENCODING FAILURE STORAGE DECAY  Loss of information from memory as a consequence of passage of time and lack of use. EBBINGHAUS CURVE RETRIEVAL FAILURE  Simply an inability to retrieve a memory TIP OF THE TONGUE PHENOMENON (TOT)  Have you ever known a name of a song, but were unable to retrieve it? TOT occurs when the retrieval process does not produce a complete response but produces parts that must be constructed into a whole.  Indicates that forgetting may be a result of retrieval failure not encoding or storage failure.  INTERFERENCE  The confusion of one piece of information with another  Or the suppression of one in favor of another that was processed about the same time (as might happen, for example, if a student takes a Spanish lesson one period and a French lesson the next). PROACTIVE INTERFERENCE  Occurs if previously learned material interferes with learning of new material. INTERFERENCE RETROACTIVE INTERFERENCE  Occurs if learning of new material interferes with the ability to recall previously learned material. PORN P : Proactive O : Old info interferes with new R : Retroactive N : New info interferes with old AMNESIA  The inability to remember events from the past  Psychogenic Amnesia is due to of a psychological trauma  Organic Amnesia is due to a physiological MOTIVATED FORGETTING  People sometimes forget things because they find them too unpleasant to think about.  Repression  The process of keeping disturbing thoughts or feelings relegated to the unconscious. MISINFORMATION EFFECT  Human memory is not as good as people like to think.  Incorporating misleading information into one’s memory of an event.  There are times when you are 100% confident in your memory of something and the reality is, your memory is wrong. EYEWITNESS TESTIMONY      Eyewitness testimony is the courtroom recall of a reallife situation. Studies have shown that eyewitnesses sometimes recall events incorrectly or identify the wrong people. In addition, memories may be embellished after the fact, particularly if a person has a stake in the outcome, but Although the memories seemingly improve with time, they may be less rather than more accurate. The reliability of such embellished memories is controversial as is the use of hypnosis to improve memory retrieval